Industry Sector

Retail Trade

Total Companies


Est. Employment


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Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.


SIC Code 5963 - Direct Selling Establishments is a final level code of the “Retail Trade” Division. There are 6,181 companies classified in this industry in the USA with an estimated employment of 71,654 people.

Hierarchy Navigation for SIC Code 5963

Parent Category (less specific)

Industry Examples

Common types of examples within SIC Code 5963 - Direct Selling Establishments are:

  • Bakery goods, purchased: house-to-house - retail
  • Canvassers (door-to-door), headquarters for retail sale of merchandise
  • Dairy products, house-to-house - retail
  • Direct selling organizations (headquarters of door-to-door
  • House delivery of purchased milk - retail
  • House-to-house selling of coffee, soda, beer, bottled water, or other
  • Huckters - retail
  • Ice cream wagons - retail
  • Lunch wagons, mobile - retail
  • Magazine subscription sales, except mail-order - retail
  • Magazines, house-to-house selling
  • Milk delivery and sale of purchased milk, without processing - retail
  • Newspapers, home delivery: except by newspaper printers or
  • Party-plan merchandising - retail

Industry Image

Example photo for industry SIC 5963 - Direct Selling Establishments. This image represents an activity or product found in this industry.

Companies compiles comprehensive business data and executive contact leads for businesses within SIC Code 5963 - Direct Selling Establishments. Some of the leading and most notable companies are listed below. To order a list of companies within SIC Code 5963 - Direct Selling Establishments for marketing (postal mailing, telemarketing, emailing) or analytics-use, click on the link below to “Buy Business List”. Our data analysts are standing by to assist in your list setup and target marketing.

Industry Executives

Would you like to email executives in SIC Code 5963 - Direct Selling Establishments? Below are some of the common job titles available to be targeted.

  • Business Development
  • Chairman
  • C-Level
  • Director
  • Engineering
  • Executive Director
  • Facilities
  • Finance
  • Human Resource
  • IT
  • Manager
  • Marketing
  • Manufacturing
  • Operations
  • Owner
  • Partner
  • President
  • Principal
  • Purchasing
  • Sales
  • Vice President

For specific job title targeting, please provide details in the business list request form.

Executive Email List

Extended SIC Code Categories for SIC 5963

For business marketing and targeting, SIC Codes have been extended to provide more specific classifications within SIC Code 5963 – Direct Selling Establishments. Extended SIC Codes are being continuously updated to reflect the current business environment.

6-digit SIC

  • 596301Party Planning Service
  • 596302Newspaper Delivery
  • 596303Magazines-Subscription Agents
  • 596304Home Demonstration-Merchandise
  • 596305Food Service-Management
  • 596306Encyclopedias
  • 596307Coffee Break Service & Supplies
  • 596308Coffee Brewing Devices
  • 596309Food-Home Delivery
  • 596310Trailers-Food & Concession
  • 596311Household Products
  • 596312Beverages-Home Delivery
  • 596313Subscription Agencies
  • 596315Parties-Childrens
  • 596316Coffee & Food Service-Mobile
  • 596317Home-Based Businesses
  • 596398Direct Selling Establishments

7-digit SIC

  • 5963001Direct Selling Establishments
  • 5963002Bottled Water Delivery
  • 5963003Direct Sales Of Home Related Products
  • 5963004Direct Food Sales
  • 5963005Door-To-Door Cosmetic Sales
  • 5963006Direct Telemarketing
  • 5963007Newspaper Delivery
  • 5963008Door-To-Door Jewelry Sales
  • 5963009Direct Beverage Sales
  • 5963010Mobile Food Services (except Coffee-Cart)
  • 5963011Door-To-Door Clothing Sales
  • 5963012Direct Snack Sales
  • 5963013Party Planning Services
  • 5963014Door-To-Door Furnishings
  • 5963015Ice Cream Wagon
  • 5963016Door-To-Door Magazine Subscription Sales
  • 5963017Coffee Break Services & Supplies
  • 5963018Door-To-Door Baked Goods
  • 5963019Door-To-Door Appliance Sales
  • 5963020Door-To-Door Housewares Sales
  • 5963021Door-To-Door Vacuum Cleaner Sales
  • 5963022Milk Delivery
  • 5963023Door-To-Door Book Sales
  • 5963024Coffee, Soda, Beer, Etc-House-To-House Sales
  • 5963025Magazines-Subscription Agents
  • 5963026Dairy Products, House-To-House
  • 5963027Home Demonstration-Merchandise
  • 5963028Lunch Wagon
  • 5963029Food Services -Management
  • 5963030Encyclopedias & Publications, Direct Sales
  • 5963031Encyclopedias
  • 5963032Coffee Brewing Devices
  • 5963033Food-Home Delivery
  • 5963034Drapes & Curtains, House-To-House
  • 5963035Trailers-Food & Concession
  • 5963036Canvassers
  • 5963037Household Products
  • 5963038Lingerie Sales, House-To-House
  • 5963039Beverages-Home Delivery
  • 5963040Subscription Agencies
  • 5963041Parties-Childrens
  • 5963042Coffee & Food Services-Mobile
  • 5963043Home-Based Businesses

8-digit SIC

  • 59630000Direct Selling Establishments
  • 59630100Beverage Services, Direct Sales
  • 59630101Bottled Water Delivery
  • 59630102Coffee, Soda, Beer, Etc: House-To-House Sales
  • 59630103Milk Delivery
  • 59630200Food Services, Direct Sales
  • 59630201Bakery Goods, House-To-House
  • 59630202Dairy Products, House-To-House
  • 59630203Food Service, Coffee-Cart
  • 59630204Food Service, Mobile, Except Coffee-Cart
  • 59630205Ice Cream Wagon
  • 59630206Lunch Wagon
  • 59630207Snacks, Direct Sales
  • 59630300Encyclopedias And Publications, Direct Sales
  • 59630301Book Sales, House-To-House
  • 59630302Encyclopedias, House-To-House
  • 59630303Magazine Subscriptions, House-To-House
  • 59630304Newspapers, Home Delivery, Not By Printers Or Publishers
  • 59630400Home Related Products, Direct Sales
  • 59630401Appliance Sales, House-To-House
  • 59630402Drapes And Curtains, House-To-House
  • 59630403Furnishings, Including Furniture, House-To-House
  • 59630404Houseware Sales, House-To-House
  • 59630405Vacuum Cleaner Sales, House-To-House
  • 59639901Canvassers
  • 59639902Clothing Sales, House-To-House
  • 59639903Cosmetic Sales, House-To-House
  • 59639904Direct Sales, Telemarketing
  • 59639905Jewelry Sales, House-To-House
  • 59639906Lingerie Sales, House-To-House
  • 59639907Party-Plan Merchandising