NAICS Code 454390 – Other Direct Selling Establishments

2017 NAICS mapping

This is a 2017 NAICS industry that split to two or more 2022 NAICS industries.

441 Motor Vehicle and Parts Dealers

• 441330 Automotive Parts and Accessories Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing new, used, and/or rebuilt automotive parts and accessories, with or without repairing automobiles; and/or establishments primarily engaged in retailing and installing automotive accessories.
• 441340 Tire Dealers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing new and/or used tires and tubes or retailing new tires in combination with automotive repair services.

444 Building Material and Garden Equipment and Supplies Dealers

• 444140 Hardware Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing a general line of new hardware items, such as tools and builders' hardware.
• 444180 Other Building Material Dealers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments (except home centers, paint and wallpaper retailers, and hardware retailers) primarily engaged in retailing specialized lines of new building materials, such as lumber, fencing, glass, doors, plumbing fixtures and supplies, electrical supplies, prefabricated buildings and kits, and kitchen and bath cabinets and countertops to be installed.
• 444230 Outdoor Power Equipment Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing new outdoor power equipment or retailing new outdoor power equipment in combination with activities, such as repair services and selling replacement parts.
• 444240 Nursery, Garden Center, and Farm Supply Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing nursery and garden products, such as trees, shrubs, plants, seeds, bulbs, and sod, that are predominantly grown elsewhere. These establishments may sell a limited amount of a product they grow themselves. Also included in this industry are establishments primarily engaged in retailing farm supplies, such as animal (except pet) feed, fertilizers, agricultural chemicals, and pesticides.

445 Food and Beverage Retailers

• 445131 Convenience Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This U.S. industry comprises establishments primarily engaged in retailing a limited line of groceries that generally includes milk, bread, soda, and snacks, such as convenience stores or food marts (except those operating fuel pumps).
• 445240 Meat Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing fresh, frozen, or cured meats and poultry not for immediate consumption. Delicatessen-type establishments primarily engaged in retailing fresh meat are included in this industry.
• 445250 Fish and Seafood Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing fresh, frozen, or cured fish and seafood products not for immediate consumption.
• 445298 All Other Specialty Food Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This U.S. industry comprises establishments primarily engaged in retailing miscellaneous specialty foods (except fruit and vegetables, meat, fish, seafood, confections, nuts, popcorn, and baked goods) not for immediate consumption and not made on the premises.
• 445320 Beer, Wine, and Liquor Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing packaged alcoholic beverages, such as ale, beer, wine, and liquor.

449 Furniture, Home Furnishings, Electronics, and Appliance Retailers

• 449110 Furniture Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing new furniture, such as household furniture (e.g., baby furniture, box springs, and mattresses) and outdoor furniture; office furniture (except sold in combination with office supplies and equipment); and/or furniture sold in combination with major appliances, home electronics, home furnishings, or floor coverings.
• 449121 Floor Covering Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This U.S. industry comprises establishments primarily engaged in retailing new floor coverings, such as rugs and carpets, laminate and vinyl floor coverings, linoleum flooring, and floor tile (except ceramic tile or hardwood floor coverings only); or retailing new floor coverings in combination with installation and repair services.
• 449122 Window Treatment Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This U.S. industry comprises establishments primarily engaged in retailing new window treatments, such as curtains, drapes, blinds, and shades.
• 449129 All Other Home Furnishings Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This U.S. industry comprises establishments primarily engaged in retailing new home furnishings (except furniture, floor coverings, and window treatments).
• 449210 Electronics and Appliance Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in one of the following: (1) retailing an array of new household-type appliances and consumer-type electronic products, such as televisions, computers, electronic tablets, and cameras; (2) specializing in retailing a single line of new consumer-type electronic products; (3) retailing these new products in combination with repair and support services; (4) retailing new prepackaged or downloadable computer software (without publishing); and/or (5) retailing prerecorded audio and video media, such as downloadable digital music and video files (without production or publishing), CDs, and DVDs.

455 General Merchandise Retailers

• 455219 All Other General Merchandise Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This U.S. industry comprises establishments primarily engaged in retailing new and used general merchandise (except department stores, warehouse clubs, superstores, and supercenters). These establishments retail a general line of new and used merchandise, such as apparel, automotive parts, dry goods, groceries, hardware, housewares or home furnishings, and other lines in limited amounts, with none of the lines predominating. This industry also includes establishments primarily engaged in retailing a general line of new and used merchandise on an auction basis.

456 Health and Personal Care Retailers

• 456110 Pharmacies and Drug Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments generally known as pharmacies and drug retailers engaged in retailing prescription or nonprescription drugs and medicines.
• 456120 Cosmetics, Beauty Supplies, and Perfume Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing cosmetics, perfumes, toiletries, and personal grooming products.
• 456130 Optical Goods Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in one or more of the following: (1) retailing and fitting prescription eyeglasses and contact lenses; (2) retailing prescription eyeglasses in combination with the grinding of lenses to order on the premises; and (3) retailing nonprescription eyeglasses.
• 456191 Food (Health) Supplement Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This U.S. industry comprises establishments primarily engaged in retailing food supplement products, such as vitamins, nutrition supplements, and body enhancing supplements.
• 456199 All Other Health and Personal Care Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This U.S. industry comprises establishments primarily engaged in retailing specialized lines of health and personal care merchandise (except drugs, medicines, cosmetics, beauty supplies, perfumes, optical goods, and food supplement products).

458 Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

• 458110 Clothing and Clothing Accessories Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing general or specialized lines of new clothing and clothing accessories, such as hats and caps, costume jewelry, gloves, handbags, ties, wigs, toupees, and belts. These establishments may provide basic alterations, such as hemming, taking in or letting out seams, or lengthening or shortening sleeves.
• 458210 Shoe Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing all types of new footwear (except hosiery and specialty sports footwear, such as golf shoes, bowling shoes, and cleated shoes). Establishments primarily engaged in retailing new tennis shoes or sneakers are included in this industry.
• 458310 Jewelry Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing one or more of the following items: (1) new jewelry (except costume jewelry); (2) new sterling and plated silverware; and (3) new watches and clocks. Also included are establishments retailing these new products in combination with lapidary work and/or repair services.
• 458320 Luggage and Leather Goods Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing new luggage, briefcases, and trunks, or retailing these new products in combination with a general line of leather items (except leather apparel), such as belts, gloves, and handbags.

459 Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

• 459110 Sporting Goods Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing new sporting goods, such as bicycles and bicycle parts; camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and other sporting goods, equipment, and accessories.
• 459120 Hobby, Toy, and Game Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing new toys, games, and hobby and craft supplies (except needlecraft).
• 459130 Sewing, Needlework, and Piece Goods Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing new sewing supplies, fabrics, patterns, yarns, and other needlework accessories or retailing these products in combination with new sewing machines.
• 459140 Musical Instrument and Supplies Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing new musical instruments, sheet music, and related supplies; or retailing these new products in combination with musical instrument repair, rental, or music instruction.
• 459210 Book Retailers and News Dealers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing new books, newspapers, magazines, and other periodicals (without publishing).
• 459310 Florists Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments generally known as florists primarily engaged in retailing cut flowers, floral arrangements, and potted plants grown elsewhere. These establishments may prepare the arrangements they sell.
• 459410 Office Supplies and Stationery Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in one or more of the following: (1) retailing new office supplies, stationery, and school supplies; (2) retailing a combination of new office equipment, furniture, and supplies; and (3) retailing new office equipment, furniture, and supplies in combination with selling new computers.
• 459420 Gift, Novelty, and Souvenir Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.
• 459510 Used Merchandise Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing used merchandise, antiques, and secondhand goods (except motor vehicles, such as automobiles, RVs, motorcycles, and boats; motor vehicle parts; tires; and mobile homes). This industry includes establishments retailing used merchandise on an auction basis.
• 459910 Pet and Pet Supplies Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing pets, pet foods, and pet supplies.
• 459920 Art Dealers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This industry comprises establishments primarily engaged in retailing original and limited edition art works created by others. Included in this industry are establishments primarily engaged in displaying works of art for retail sale in art galleries.
• 459991 Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This U.S. industry comprises establishments primarily engaged in retailing cigarettes, electronic cigarettes, cigars, tobacco, pipes, and other smokers' supplies.
• 459999 All Other Miscellaneous Retailers Part of 2022 NAICS United States industry; new NAICS industry/code for 2022; Part of 2017 NAICS United States industry. This U.S. industry comprises establishments primarily engaged in retailing miscellaneous specialized lines of merchandise (except motor vehicle and parts dealers; building material and garden equipment and supplies dealers; food and beverage retailers; furniture, home furnishings, electronics, and appliance retailers; general merchandise retailers; health and personal care retailers; gasoline stations and fuel dealers; clothing, clothing accessories, shoe, and jewelry retailers; sporting goods, hobby, and musical instrument retailers; book retailers and news dealers; florists; office supplies, stationery, and gift retailers; used merchandise retailers; pet and pet supplies retailers; art dealers; manufactured (mobile) home dealers; and tobacco, electronic cigarette, and other smoking supplies retailers).

U.S. Census Bureau, 2017 NAICS to 2022 NAICS concordance (xlsx)

U.S. Census Bureau NAICS

Industry examples

Census industry examples, shown as published.

• Bazaars (i.e., temporary stands)
• Bottled water providers, direct selling
• Canvassers (door-to-door), headquarters for retail sale of merchandise, direct selling
• Christmas trees, cut, direct selling
• Cigarette stands, temporary
• Coffee-break supplies providers, direct selling
• Direct selling of merchandise (door-to-door)
• Door-to-door retailing of merchandise, direct selling
• Flea markets, temporary location, direct selling
• Frozen food and freezer meal plan providers, direct selling