SIC Code 5963-06 - Encyclopedias (Retail)

Marketing Level - SIC 6-Digit

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  • Direct Mailing
  • Emailing
  • Calling
  • Research

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Total Companies

10

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SIC Code 5963-06 Description (6-Digit)

Encyclopedias (Retail) is a subdivision of the Direct Selling Establishments (Retail) industry, which involves the direct sale of products to consumers outside of a fixed retail location. Companies in the Encyclopedias (Retail) industry specialize in the sale of encyclopedias, which are comprehensive reference works containing articles on a wide range of topics. These encyclopedias are typically sold through direct sales channels, such as door-to-door sales or telemarketing. The Encyclopedias (Retail) industry has undergone significant changes in recent years due to the rise of digital media and the internet. While traditional print encyclopedias remain popular among some consumers, many companies in the industry have shifted their focus to digital products, such as online encyclopedias or CD-ROMs. Companies in the Encyclopedias (Retail) industry typically employ sales representatives who are responsible for selling encyclopedias directly to consumers. These sales representatives may work on a commission basis, earning a percentage of the sales they generate. In addition to sales representatives, companies in the industry may also employ customer service representatives, marketing professionals, and other support staff.

Hierarchy Navigation for SIC 6-Digit Code 5963-06

Parent Code (less specific)

Tools

  • Sales scripts
  • Customer relationship management (CRM) software
  • Telemarketing equipment (e.g. headsets, dialers)
  • Sales training materials
  • Product catalogs
  • Order forms
  • Sales tracking software
  • Marketing materials (e.g. brochures, flyers)
  • Payment processing software
  • Customer feedback surveys

Industry Examples of Encyclopedias (Retail)

  • Print encyclopedias
  • Online encyclopedias
  • CDROM encyclopedias
  • Children's encyclopedias
  • Specialized encyclopedias (e.g. medical, legal, scientific)
  • Multivolume encyclopedias
  • Illustrated encyclopedias
  • Historical encyclopedias
  • Languagespecific encyclopedias
  • Encyclopedias for academic research

SIC Code 5963-06 - Encyclopedias (Retail)

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