Applied Data Services & Use Cases
Applied Data Services & Use Cases explains how classification-first business data supports targeting, analytics, compliance, and operational workflows. Each section provides standards-aligned guidance first, followed by neutral implementation paths for delivery, enrichment, and coverage — including business lists, executive email data, and classification-based appending where required.
Use Cases & Implementation Paths
Go-to-Market & Targeting Service Level: Primary
Use SIC/NAICS targeting to define who belongs in a segment, reduce off-industry waste, and keep outreach aligned to business activity.
- Define the target market using standard or extended SIC/NAICS logic for higher-resolution segments
- Scope by geography and verified company attributes to match operational requirements
- Apply repeatable segmentation rules across campaigns and reporting
Executive & Email Outreach Service Level: Applied
Pair industry classification with contact intent: segment by industry first, then apply role and outreach strategy to improve relevance.
- Industry-first filtering improves message relevance and reduces waste
- Role and function targeting supports account-based and territory workflows
- Use classification controls to stabilize segments across campaigns
Enterprise Data Access Service Level: Coverage
When your use case requires broad coverage or recurring access, select the appropriate database scope and geography to support analytics and operations.
- Choose U.S. vs Canada coverage based on geography and reporting context
- Use classification fields as stable segmentation keys for analytics and MDM
- Support repeatable reporting, risk, and operational workflows
Data Enrichment & Appends Service Level: Operations
Use appends when you already have a file and need to standardize classification fields, improve segmentation quality, or refresh outdated codes for operational use.
- Append SIC or NAICS codes to existing records to improve comparability
- Reduce classification ambiguity and stabilize segmentation over time
- Document enrichment logic for governance and repeatable outcomes
Pricing & Scoping Service Level: Reference
Use pricing and process references to select the appropriate implementation path for list builds, database access, or enrichment projects.
- Understand pricing components and scoping options
- Choose list builds vs database access vs append workflows
- Align scope to internal cadence and operational requirements
How It Works Service Level: Workflow
If you are not sure which path fits, start with a scoped request and use the process overview to align expectations for deliverables and outcomes.
- Define your scope using industry (SIC/NAICS), geography, and selection criteria
- Confirm coverage model and delivery expectations for your workflow
- Use pricing references to align scope and implementation choices
Frequently Asked Questions
What is the Applied Data Services & Use Cases center?
It is a knowledge-first guide to using classification-first business data for targeting, analytics, compliance, and operational workflows. Each section explains the workflow requirements first, then lists neutral implementation paths.
Is this page a product catalog?
No. This page is organized by use case. Implementation paths are included only as options for teams that need delivery, enrichment, or coverage for a defined workflow.
Where should I start if I need a targeted list?
Start with Build Your List to define industry (SIC/NAICS), geography, and scope. Use About Our Business Data for coverage and verification context.
Where should I start if I need SIC/NAICS appended to my file?
Start with SIC code append or NAICS code append, then review the Data append FAQ for workflow and scoping details.
Where does the trust and governance standard live?
See the Authority & Trust Hub for governance, methodology, review standards, and versioned change control.
How do I evaluate pricing and scope?
Use Business list pricing to understand scoping factors, then use How it works to align implementation expectations for list builds, databases, or enrichment projects.