Arts, Entertainment & Recreation Industry Classification Codes (SIC & NAICS)
Arts, Entertainment & Recreation Industry Codes
Updated: 2025
The Arts, Entertainment & Recreation sector includes establishments that operate venues, deliver live performances, provide cultural experiences, and offer recreational and leisure activities. This sector covers motion picture and video production, performing arts organizations, museums, parks, amusement and theme parks, fitness centers, spectator sports, and a wide range of recreational facilities. Accurate SIC and NAICS classification supports tourism analysis, cultural policy, sponsorship and media planning, facility licensing, and local economic development. These codes enable consistent rollups for visitor activity, venue operations, and recreation spending across markets.
SIC Coverage: 78 (Motion Pictures), 79 (Amusement & Recreation Services), 84
(Museums, Art Galleries, Botanical & Zoological Gardens)
NAICS Range: 71
SICCODE.com assigns industries to this sector based on their primary activity in cultural production, live entertainment, recreational services, or venue-based experiences. SIC codes are included when establishments operate facilities, deliver performances, manage visitor programs, or provide community and recreational services aligned with sector 71 in NAICS.
SIC vs. NAICS Structure for Arts, Entertainment & Recreation
| SIC Structure | NAICS Structure |
| Activities are organized into separate divisions for motion pictures, amusement and recreation services, and cultural institutions such as museums, galleries, and botanical or zoological gardens. | Sector 71 consolidates performing arts, spectator sports, promoters, artists, museums, historical sites, amusement parks, fitness centers, and recreational facilities under one comprehensive sector. |
| SIC emphasizes physical venue operations such as arenas, theaters, theme parks, sports clubs, and recreational programs. | NAICS provides finer distinctions between promoters, agents, athletes, parks, fitness clubs, spectator sports teams, and recreation programs. |
| Cultural institutions and entertainment producers fall into different divisions. | NAICS unifies cultural, entertainment, and recreational facilities into a single sector supporting modern experience-economy analysis. |
Major SIC Subsectors (Linked to Official 2-Digit Pages)
- SIC 78 — Motion Pictures
- SIC 79 — Amusement & Recreation Services
- SIC 84 — Museums, Art Galleries & Botanical & Zoological Gardens
NAICS Structure Within Arts, Entertainment & Recreation (Linked)
In SIC, arts and recreation industries are grouped into motion picture production and distribution, amusement and recreation services, and cultural institutions such as museums and zoos. NAICS organizes these activities under Sector 71, distinguishing performing arts, spectator sports, promoters, agents, museums, historical sites, amusement parks, fitness centers, and other recreation providers. These structures support analysis of visitor demand, ticketing and membership models, cultural investment, economic and tourism impact, and the broader experience economy.
Insights & Research for Arts, Entertainment & Recreation
Classification data highlights museums, galleries, zoos, and botanical gardens for attendance analysis, membership programs, and cultural funding strategies.
SIC & NAICS codes support benchmarking for amusement parks, arcades, themed attractions, and other entertainment destinations.
Recreation classifications identify gyms, fitness centers, sports clubs, community programs, and athletic organizations for facility planning and market research.
Motion picture, performance organizations, and live entertainment producers rely on accurate codes for distribution deals, sponsorships, grant applications, touring strategies, and venue operations.
How These Classifications Are Used
Arts, Entertainment & Recreation SIC and NAICS codes are used by venue operators, cultural institutions, producers, sports organizations, sponsors, policymakers, advertisers, and economic development agencies. They underpin tourism campaigns, cultural impact studies, grantmaking, sponsorship and media planning, event benchmarking, recreation planning, and visitor economy strategies. Accurate classification ensures that arts and recreation organizations are properly represented in economic statistics, cultural inventories, and regulatory submissions.
Get Help With Arts & Recreation Classification
If you need assistance determining the correct SIC or NAICS code for a venue, cultural institution, sports facility, fitness center, or recreation provider, our classification experts can review programming, revenue models, and facility use to confirm the appropriate category.
Related Classification Clusters
- NAICS 61 — Educational Services (training, cultural programs, community education)
- NAICS 72 — Accommodation & Food Services (tourism, hospitality, destination services)
Reviewed and verified by the SICCODE.com Expert Review Team.