ISIC Code 7310 - Advertising
Inclusions
This class includes the provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, media planning and buying.
This class includes:
- Creation and realization of advertising campaigns:
- Creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
- Creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
- Media representation, i.e. sale of time and space for various media soliciting advertising
- Aerial advertising
- Distribution or delivery of advertising material or samples
- Provision of advertising space on billboards etc.
- Creation of stands and other display structures and sites
- Conducting marketing campaigns and other advertising services aimed at attracting and retaining customers:
- Promotion of products
- Point-of-sale marketing
- Direct mail advertising
- Marketing consulting
Exclusions
This class excludes:
- Publishing of advertising material, see ISIC Code - 5819
- Production of commercial messages for radio, television and film, see ISIC Code - 5911
- Public-relations activities, see ISIC Code - 7020
- Market research, see ISIC Code - 7320
- Graphic design activities, see ISIC Code - 7410
- Advertising photography, see ISIC Code - 7420
- Convention and trade show organizers, see ISIC Code - 8230
- Mailing activities, see ISIC Code - 8219