NAICS Code 541830 - Media Buying Agencies

Government Level - NAICS 6-Digit

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NAICS Code 541830 Description

This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.

NAICS Code 541830 - Media Buying Agencies is a final level code of the “Media Buying Agencies” Sector. There are 262 companies verified as active in this industry in the USA with an estimated employment of 25,080 people.

Industry Sector

Media Buying Agencies

Annual Payroll


Total Revenue


SBA Size Standard

Annual Revenue Limit of $16,500,000

Parent Category - 5-digit Level (less specific)

Marketing: NAICS Codes (8-digit) for Media Buying Agencies

Industry Examples of NAICS 541830

Common types of examples within NAICS Code 541830 - Media Buying Agencies are:

  • Media buying agencies
  • Media buying services


For some business types, there may be a similar industry to NAICS Code 541830 - Media Buying Agencies that is a better classification match. Selling time and space to advertisers for media owners as independent representatives--are classified in NAICS Code 541840 - Media Representatives; and Creating advertising campaigns and placing such advertising in media--are classified in NAICS Code 541810 - Advertising Agencies.

Industry Executives

Would you like to email executives in NAICS Code 541830 - Media Buying Agencies? Below are some of the common job titles available to be targeted.

  • Business Development
  • Chairman
  • C-Level
  • Director
  • Engineering
  • Executive Director
  • Facilities
  • Finance
  • Human Resource
  • IT
  • Manager
  • Marketing
  • Manufacturing
  • Operations
  • Owner
  • Partner
  • President
  • Principal
  • Purchasing
  • Sales
  • Vice President

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Questions & Answers

  • What is the SBA NAICS 541830 revenue limit?

    Businesses with an annual revenue under $16,500,000 are considered small businesses by SBA.

  • How many active businesses operate in NAICS Code 541830?

    There are 262 verified business locations operating primarily in this industry.

  • What was the total revenue for NAICS Code 541830?

    In 2017 the total revenue for Media Buying Agencies was $9,208,958,000

  • What was the annual payroll for NAICS Code 541830?

    In 2017 the annual payroll for Media Buying Agencies was $2,330,541,000

  • How many people work in NAICS Code 541830?

    The number of reported paid employees is 25,080.