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NAICS Code 541830-01 Description (8-Digit)

Interactive Media is a subdivision of Media Buying Agencies that focuses on creating and distributing digital content that engages and interacts with the audience. This industry involves the use of various digital platforms to deliver content that can be customized and personalized to the user's preferences. Interactive Media is a rapidly growing industry that has revolutionized the way businesses communicate with their customers.

Hierarchy Navigation for NAICS Code 541830-01

Parent Code (less specific)

Tools

Tools commonly used in the Interactive Media industry for day-to-day tasks and operations.

  • Adobe Creative Suite
  • Sketch
  • Figma
  • InVision
  • Unity
  • Unreal Engine
  • HTML5
  • CSS3
  • JavaScript
  • React
  • Vue.js
  • Angular
  • Node.js
  • MongoDB
  • MySQL
  • Google Analytics
  • SEMrush
  • Hootsuite
  • Sprout Social

Industry Examples of Interactive Media

Common products and services typical of NAICS Code 541830-01, illustrating the main business activities and contributions to the market.

  • Virtual Reality Gaming
  • Augmented Reality Advertising
  • Interactive Web Design
  • Social Media Campaigns
  • Mobile App Development
  • E-Learning Platforms
  • Interactive Installations
  • Interactive Video Production
  • Interactive Digital Signage
  • Interactive Product Demos

Certifications, Compliance and Licenses for NAICS Code 541830-01 - Interactive Media

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Interactive Advertising Bureau (IAB) Certification: This certification is offered by the Interactive Advertising Bureau and is designed to test the knowledge of individuals in the interactive advertising industry. It covers topics such as ad operations, ad serving, and digital media sales. The certification is valid for one year and can be renewed by taking a recertification exam.
  • Google Ads Certification: This certification is offered by Google and is designed to test the knowledge of individuals in Google Ads. It covers topics such as campaign setup, management, and optimization. The certification is valid for one year and can be renewed by taking a recertification exam.
  • Facebook Blueprint Certification: This certification is offered by Facebook and is designed to test the knowledge of individuals in Facebook advertising. It covers topics such as campaign setup, management, and optimization. The certification is valid for one year and can be renewed by taking a recertification exam.
  • Certified Digital Marketing Professional: This certification is offered by the Digital Marketing Institute and is designed to test the knowledge of individuals in digital marketing. It covers topics such as search engine optimization, social media marketing, and email marketing. The certification is valid for three years and can be renewed by taking a recertification exam.
  • Certified In the Governance Of Enterprise IT (CGEIT): This certification is offered by ISACA and is designed to test the knowledge of individuals in IT governance. It covers topics such as IT strategy, risk management, and performance management. The certification is valid for three years and can be renewed by taking a recertification exam.

History

A concise historical narrative of NAICS Code 541830-01 covering global milestones and recent developments within the United States.

  • Interactive media has a long and rich history, dating back to the 1960s when the first computer games were developed. In the 1980s, interactive media began to take off with the advent of personal computers and the internet. The first interactive media company, Quantum Computer Services, was founded in 1985 and later became AOL. In the 1990s, the industry saw significant growth with the development of multimedia CD-ROMs and the launch of the World Wide Web. The rise of social media in the 2000s and the proliferation of mobile devices in the 2010s have further transformed the industry. In recent years, interactive media has become increasingly focused on virtual and augmented reality, as well as artificial intelligence and machine learning. In the United States, the history of interactive media is closely tied to the development of Silicon Valley. In the 1970s and 1980s, companies like Apple, Atari, and Xerox PARC were at the forefront of developing new technologies that would enable the growth of the industry. In the 1990s, the dot-com boom saw the rise of companies like Yahoo!, Amazon, and eBay, which helped to establish the internet as a major platform for interactive media. In the 2000s, the growth of social media and mobile devices led to the emergence of companies like Facebook, Twitter, and Apple, which have continued to shape the industry in recent years.

Future Outlook for Interactive Media

The anticipated future trajectory of the NAICS 541830-01 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The Interactive Media industry in the USA is expected to continue its growth trajectory in the coming years. With the increasing use of smartphones and other mobile devices, the demand for interactive media is expected to rise. The industry is also expected to benefit from the growing popularity of social media platforms and the increasing use of virtual and augmented reality technologies. However, the industry may face challenges such as privacy concerns and the need to keep up with rapidly evolving technologies. Overall, the future outlook for the Interactive Media industry in the USA is positive, with continued growth expected in the coming years.

Industry Innovations for NAICS Code 541830-01

Recent groundbreaking advancements and milestones in the Interactive Media industry, reflecting notable innovations that have reshaped its landscape.

  • Programmatic Advertising: Programmatic advertising has revolutionized the way ads are bought and sold, making the process more efficient and effective. It uses algorithms to automate the buying and selling of ad space, allowing advertisers to target specific audiences and measure the effectiveness of their campaigns.
  • Interactive Video: Interactive video allows viewers to engage with the content by clicking on hotspots or making choices that affect the outcome of the video. This technology has been used in advertising campaigns and educational content, among other applications.
  • Virtual and Augmented Reality: Virtual and augmented reality technologies have been used in a variety of applications, from gaming to education to healthcare. They allow users to immerse themselves in a virtual environment or overlay digital information onto the real world.
  • Voice-Activated Assistants: Voice-activated assistants such as Amazon's Alexa and Apple's Siri have become increasingly popular in recent years. They allow users to interact with devices using natural language, opening up new possibilities for interactive media.
  • Chatbots: Chatbots are computer programs that can simulate conversation with human users. They have been used in customer service, marketing, and other applications, and are becoming increasingly sophisticated with advances in natural language processing and machine learning.

NAICS Code 541830-01 - Interactive Media

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