NAICS Code 541830-02 - Media Buying Service

Marketing Level - NAICS 8-Digit

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Contact Emails: 934
Company Websites: 70
Phone Numbers: 69
Business Addresses: 99
Companies with Email: 71
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NAICS CODE 541830-02
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NAICS Code 541830-02 Description (8-Digit)

Media Buying Service is a type of business activity that involves the procurement of advertising space and time on behalf of clients. Media buying agencies act as intermediaries between advertisers and media outlets, negotiating rates and placements for various types of media such as television, radio, print, and digital. Media buying services help clients to reach their target audience by strategically placing ads in the most effective media channels.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541830 page

Tools

Tools commonly used in the Media Buying Service industry for day-to-day tasks and operations.

  • Media planning software
  • Ad serving platforms
  • Programmatic advertising platforms
  • Data management platforms
  • Ad verification tools
  • Social media management tools
  • Analytics and reporting tools
  • Creative production tools
  • CRM software
  • Email marketing platforms

Industry Examples of Media Buying Service

Common products and services typical of NAICS Code 541830-02, illustrating the main business activities and contributions to the market.

  • Television advertising
  • Radio advertising
  • Print advertising
  • Digital advertising
  • Out-of-home advertising
  • Social media advertising
  • Mobile advertising
  • Video advertising
  • Native advertising
  • Influencer marketing

History

A concise historical narrative of NAICS Code 541830-02 covering global milestones and recent developments within the United States.

  • Media buying services have been around since the early days of advertising, with the first media buying agency, N.W. Ayer & Son, established in 1869. The industry has since evolved with the introduction of new media channels such as radio, television, and the internet. Notable advancements include the development of programmatic advertising, which uses algorithms to automate the buying and selling of ad inventory, and the rise of social media advertising. In recent years, media buying services have also been impacted by the increasing use of ad blockers and the growing importance of data privacy regulations. In the United States, media buying services have a more recent history, with the industry experiencing significant growth in the 1980s and 1990s. This growth was driven by the increasing complexity of media buying, as new channels and technologies emerged, and the need for specialized expertise. The rise of digital advertising in the 2000s further transformed the industry, with media buying services adapting to the new landscape. Today, media buying services continue to play a crucial role in helping businesses reach their target audiences across a wide range of media channels.