Establishments primarily engaged in preparing advertising (writing copy, artwork, graphics, and other creative work) and placing such advertising in periodicals, newspapers, radio and television, or other advertising media for clients on a contract or fee basis.
SIC Code 7311 - Advertising Agencies is a final level code of the “Services” Division. There are 11,539 companies classified in this industry in the USA with an estimated employment of 1100770 people.
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Common types of examples within SIC Code 7311 - Advertising Agencies are:
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Establishments which place advertising with media, but which perform no creative services (media buying service), are classified in SIC Code - 7319; those which write advertising copy, but do not place the advertising with media, are classified in SIC Code - 8999; and those which provide services in commercial art and graphics, or other creative advertising services, but do not place the advertising with media, are classified in industry group 733.
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For business marketing and targeting purposes, please refer to the SIC Codes 6-Digit.