Industry Sector


Total Companies


Est. Employment



Establishments primarily engaged in the preparation of poster displays and painted and electric spectacular displays on billboards, panels, bulletins, and frames, principally outdoors. Such establishments may construct, repair, and maintain display boards and may post advertisements.


SIC Code 7312 - Outdoor Advertising Services is a final level code of the “Services” Division. There are 1,585 companies classified in this industry in the USA.

Industry Examples

Common types of examples within SIC Code 7312 - Outdoor Advertising Services are:

  • Billboard advertising
  • Outdoor advertising service
  • Poster advertising service, outdoor


For some business types, there may be a similar industry to SIC Code 7312 - Outdoor Advertising Services that is a better classification match.

Special trade contractors primarily engaged in erecting display boards are classified in Construction, SIC Code - 17. Establishments primarily engaged in manufacturing electrical, mechanical, or plate signs and advertising displays are classified in Manufacturing, Industry 3993.

Extended SIC Code Categories for SIC 7312

For business marketing and targeting, SIC Codes have been extended to provide more specific classifications within SIC Code 7312 – Outdoor Advertising Services. Extended SIC Codes are being continuously updated to reflect the current business environment.

6-digit SIC

  • 731201 Advertising-Outdoor
  • 731202 Signs-Renting
  • 731204 Yard Signs
  • 731205 Lights-Advertising

7-digit SIC

  • 7312001 Advertising-Outdoor
  • 7312002 Billboard Advertising
  • 7312003 Signs-Renting
  • 7312004 Poster Advertising, Outdoor
  • 7312005 Yard Signs
  • 7312006 Lights-Advertising

8-digit SIC

  • 73120000 Outdoor Advertising Services
  • 73129901 Billboard Advertising
  • 73129902 Poster Advertising, Outdoor