SIC Code 7311-07 Description (6-Digit)

Companies in the Advertising-Shoppers' Guides industry provide advertising services through the publication of printed or electronic guides that list and describe goods and services for sale by various businesses. These guides are typically distributed free of charge to consumers and are often organized by category or geographic location to make it easier for shoppers to find what they are looking for. The primary goal of these guides is to connect consumers with businesses that offer the products or services they need.

Hierarchy Navigation for SIC 6-Digit Code 7311-07

Parent Code (less specific)

7311 - Advertising Agencies

Tools

Advertising space in printed or electronic guides
Graphic design software for creating ads
Data management software for organizing business listings
Sales and marketing software for tracking leads and conversions
Printing equipment for producing printed guides
Website development software for creating online guides
Social media platforms for promoting guides and businesses
Search engine optimization tools for improving online visibility
Analytics software for tracking guide usage and engagement
Customer relationship management software for managing advertiser relationships

Industry Examples of Advertising-Shoppers' Guides

City guides for restaurants, shopping, and entertainment
Real estate guides for home buyers and renters
Travel guides for hotels, tours, and activities
Wedding guides for venues, vendors, and services
Health and wellness guides for fitness, nutrition, and medical services
Automotive guides for dealerships, repair shops, and parts suppliers
Education guides for schools, programs, and tutoring services
Business guides for professional services, office space, and networking events
Parenting guides for child care, education, and family activities
Pet guides for veterinarians, groomers, and pet stores

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Who Do You Want To Target?: extended-sic:7311-07
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Yes - Provide Email Leads (Where Available)
Yes - Only Include Business Records With Emails

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SIC Code 7311-07 - Advertising-Shoppers' Guides

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