NAICS Code 541860 - Direct Mail Advertising
Industry SectorProfessional, Scientific, and Technical Services
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
NAICS Code 541860 - Direct Mail Advertising is a final level code of the “Professional, Scientific, and Technical Services” Sector. There are 7,738 companies classified in this industry in the USA with an estimated employment of 45,505 people.
Common types of examples within NAICS Code 541860 - Direct Mail Advertising are:
- Advertising material preparation services for mailing or other direct distribution
- Direct mail advertising services
- Direct mail or other direct distribution advertising campaign services
- The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples- -are classified in NAICS Code - 541870 - Advertising Material Distribution Services.
- Distributing advertising specialties for clients who wish to use such materials for promotional purposes: classified in NAICS Code - 541890 - Other Services Related to Advertising.
- Creating advertising campaigns and placing such advertising in media: classified in NAICS Code - 541810 - Advertising Agencies.
- Compiling and selling mailing lists without providing direct mail advertising services: classified in NAICS Code - 511140 - Directory and Mailing List Publishers.
- Broadcasting exclusively on the Internet: classified in NAICS Code - 519130 - Internet Publishing and Broadcasting and Web Search Portals..
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