NAICS Code 541860 Description

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

More Details

NAICS Code 541860 - Direct Mail Advertising is a final level code of the “Professional, Scientific, and Technical Services” Sector. There are 12,726 companies verified as active in this industry in the USA with an estimated employment of 49,509 people.

Industry Sector

Professional, Scientific, and Technical Services

Total Companies


Verified Companies


Est. Employment


Annual Payroll


Total Revenue


SBA Size Standard

Annual Revenue Limit of $16,500,000

Use Data For:

  • Direct Mailing
  • Emailing
  • Calling
  • Research

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Hierarchy Navigation for NAICS Code 541860

Parent Category (less specific)

Extended NAICS Codes (8-digit) for Direct Mail Advertising

Industry Examples of NAICS 541860

Common types of examples within NAICS Code 541860 - Direct Mail Advertising are:

  • Advertising material preparation services for mailing or other direct distribution
  • Direct mail advertising services
  • Direct mail or other direct distribution advertising campaign services

Industry Image

Example photo for industry NAICS 541860 - Direct Mail Advertising. This image represents an activity or product found in this industry.


For some business types, there may be a similar industry to NAICS Code 541860 - Direct Mail Advertising that is a better classification match. Establishments primarily engaged in:

Companies compiles comprehensive business data and executive contact leads for businesses within NAICS Code 541860 - Direct Mail Advertising. Some of the leading and most notable companies are listed below. To order a list of companies within NAICS Code 541860 - Direct Mail Advertising for marketing (postal mailing, telemarketing, emailing) or analytics-use, click on the link below to “Buy Business List”. Our data analysts are standing by to assist in your list setup and target marketing.

Industry Executives

Would you like to email executives in NAICS Code 541860 - Direct Mail Advertising? Below are some of the common job titles available to be targeted.

  • Business Development
  • Chairman
  • C-Level
  • Director
  • Engineering
  • Executive Director
  • Facilities
  • Finance
  • Human Resource
  • IT
  • Manager
  • Marketing
  • Manufacturing
  • Operations
  • Owner
  • Partner
  • President
  • Principal
  • Purchasing
  • Sales
  • Vice President

For specific job title targeting, please provide details in the business list request form.

Executive Email List

Questions & Answers

  • What is the SBA NAICS 541860 revenue limit?

    Businesses with an annual revenue under $16,500,000 are considered small businesses by SBA.

  • How many active businesses operate in NAICS Code 541860?

    There are 12,726 verified business locations operating primarily in this industry.

  • What was the total revenue for NAICS Code 541860?

    In 2017 the total revenue for Direct Mail Advertising was $9,978,860,000

  • What was the annual payroll for NAICS Code 541860?

    In 2017 the annual payroll for Direct Mail Advertising was $2,591,899,000

  • How many people work in NAICS Code 541860?

    The number of reported paid employees is 49,509.