NAICS Code 541860-08 - Mailing Lists

Marketing Level - NAICS 8-Digit

Business Lists and Databases Available for Marketing and Research

Total Verified Companies: 99
Contact Emails: 230
Company Websites: 70
Phone Numbers: 96
Business Addresses: 99
Companies with Email: 83
Get Business List
NAICS CODE 541860-08
Reach new customers, connect with decision makers, and grow your business.
Pricing from $0.05 to $0.25 per lead
Ideal for: Direct Mailing Email Campaigns Calling Market Research ‐ Free Sample & Report, Custom Lists, and Expert Support — All Included
Looking for more companies? See NAICS 541860 - Direct Mail Advertising - 25,729 companies, 80,048 emails.

NAICS Code 541860-08 Description (8-Digit)

Mailing Lists is a subdivision of the Direct Mail Advertising industry that involves the creation and sale of lists of names and addresses for use in direct mail campaigns. These lists can be targeted to specific demographics, such as age, income, location, and interests, to increase the effectiveness of the direct mail campaign. Mailing Lists companies may also offer services such as data cleansing, data appending, and list segmentation to help their clients improve the quality and accuracy of their mailing lists.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541860 page

Tools

Tools commonly used in the Mailing Lists industry for day-to-day tasks and operations.

  • List hygiene software
  • Data appending software
  • List segmentation software
  • Email verification software
  • Data analysis software
  • CRM software
  • Marketing automation software
  • Social media monitoring tools
  • Web analytics tools
  • Survey tools

Industry Examples of Mailing Lists

Common products and services typical of NAICS Code 541860-08, illustrating the main business activities and contributions to the market.

  • Business owners
  • Homeowners
  • New parents
  • Pet owners
  • High net worth individuals
  • College students
  • Retirees
  • Small business owners
  • Health and fitness enthusiasts
  • Political donors

History

A concise historical narrative of NAICS Code 541860-08 covering global milestones and recent developments within the United States.

  • The Mailing Lists industry has been around for over a century, with the first recorded use of mailing lists dating back to the late 1800s. In the early 1900s, the industry saw significant growth with the advent of mass-produced mailing lists, which allowed businesses to target specific demographics with their marketing efforts. The industry continued to evolve throughout the 20th century, with the introduction of computerized mailing lists in the 1970s and the rise of email marketing in the 1990s. In recent years, the industry has faced challenges due to increased privacy concerns and the rise of digital marketing, but it remains a vital component of many businesses' marketing strategies. In the United States, the Mailing Lists industry has seen significant growth in recent years, with revenues increasing from $8.3 billion in 2015 to $10.1 billion in 2020. This growth can be attributed to several factors, including the increasing importance of targeted marketing, the rise of e-commerce, and the continued effectiveness of direct mail as a marketing channel. Despite challenges such as increased regulation and competition from digital marketing, the industry is expected to continue growing in the coming years.