Extended NAICS Code 541860-08 - Mailing Lists

Extended NAICS Code 541860-08 Description (NAICS 8-digit)

Mailing Lists is a subdivision of the Direct Mail Advertising industry that involves the creation and sale of lists of names and addresses for use in direct mail campaigns. These lists can be targeted to specific demographics, such as age, income, location, and interests, to increase the effectiveness of the direct mail campaign. Mailing Lists companies may also offer services such as data cleansing, data appending, and list segmentation to help their clients improve the quality and accuracy of their mailing lists.

Hierarchy Navigation for Extended NAICS Code 541860-08

Parent Code (less specific)


  • List hygiene software
  • Data appending software
  • List segmentation software
  • Email verification software
  • Data analysis software
  • CRM software
  • Marketing automation software
  • Social media monitoring tools
  • Web analytics tools
  • Survey tools

Industry Examples of Mailing Lists

  • Business owners
  • Homeowners
  • New parents
  • Pet owners
  • High net worth individuals
  • College students
  • Retirees
  • Small business owners
  • Health and fitness enthusiasts
  • Political donors

Extended NAICS Code 541860-08 - Mailing Lists

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