NAICS Code 541860-02 - Advertising-Direct Mail

Marketing Level - NAICS 8-Digit

Business Lists and Databases Available for Marketing and Research

Total Verified Companies: 641
Contact Emails: 8,886
Company Websites: 526
Phone Numbers: 588
Business Addresses: 641
Companies with Email: 490
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NAICS CODE 541860-02
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Ideal for: Direct Mailing Email Campaigns Calling Market Research ‐ Free Sample & Report, Custom Lists, and Expert Support — All Included
Looking for more companies? See NAICS 541860 - Direct Mail Advertising - 25,729 companies, 80,048 emails.

NAICS Code 541860-02 Description (8-Digit)

Advertising-Direct Mail is a subdivision of the Direct Mail Advertising industry, which involves creating and sending promotional materials directly to potential customers via mail. This industry specializes in creating and executing targeted advertising campaigns through the use of direct mail.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541860 page

Tools

Tools commonly used in the Advertising-Direct Mail industry for day-to-day tasks and operations.

  • Mailing software
  • Data analytics tools
  • Graphic design software
  • Printing equipment
  • Envelope stuffing machines
  • Address verification software
  • Postage meters
  • List management software
  • Variable data printing software
  • Response tracking tools

Industry Examples of Advertising-Direct Mail

Common products and services typical of NAICS Code 541860-02, illustrating the main business activities and contributions to the market.

  • Coupon mailers
  • Catalogs
  • Postcards
  • Brochures
  • Flyers
  • Newsletters
  • Product samples
  • Donation requests
  • Political campaign materials
  • Event invitations

History

A concise historical narrative of NAICS Code 541860-02 covering global milestones and recent developments within the United States.

  • Direct mail advertising has been around for over a century, with the first recorded direct mail campaign dating back to 1872 when Aaron Montgomery Ward sent out a mailer to advertise his products. The industry continued to grow throughout the 20th century, with notable advancements such as the introduction of zip codes in the 1960s and the use of computer databases in the 1980s to target specific audiences. In recent years, the industry has faced challenges due to the rise of digital marketing, but it has also adapted by incorporating digital elements into direct mail campaigns, such as personalized URLs and QR codes. In the United States, the industry has also faced increased regulation, with the passage of the CAN-SPAM Act in 2003 and the implementation of the National Do Not Mail List in 2008. Despite these challenges, direct mail advertising remains a significant marketing channel for many businesses.