SOC Code 13-1161 - Market Research Analysts and Marketing Specialists

Total Employment

678,500

Hourly Wage (avg)

$34.41

Annual Wage (avg)

$71,570

Description

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Snapshot

SOC Code 13-1161 - Market Research Analysts and Marketing Specialists is a a final level code of the “Business and Financial Operations Occupations” Major Occupation Category. There are 678,500 total employees classified in this occupation in the USA, with an average Hourly Wage of $34.41 and average Annual Wage of $71,570.

Occupation Examples

  • Market Research Analyst
  • Market Research Specialist
  • Marketing Analyst
  • Marketing Consultant
  • Marketing Forecaster
  • Marketing Specialist

Career Video for "Market Research Analysts and Marketing Specialists"

This video is designed to provide information about "Market Research Analysts and Marketing Specialists" and includes details on the career, career cluster, industry, work options, and abilities.

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