CIP 52.1401: Marketing/Marketing Management, General
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Part of 52 Business, Management, Marketing, and Related Support Services 52.14 Marketing
CIP 52.1401 links to 7 SOC 2018 occupations in the NCES and BLS crosswalk.
- 7SOC 2018 occupations
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Questions about this crosswalk
Which occupations match CIP 52.1401?
CIP 52.1401 links to 7 SOC 2018 occupations in the NCES and BLS crosswalk. The match list on this page links each occupation.
Does this crosswalk show where graduates work?
No. A CIP to SOC match describes occupations a graduate may enter. It does not report employment counts or a placement rate.
Official crosswalk: NCES and BLS, CIP 2020 to SOC 2018. NCES CIP 2020.