SOC 13-1161: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Part of 13-0000 Business and Financial Operations Occupations 13-1000 Business Operations Specialists 13-1160 Market Research Analysts and Marketing Specialists

SOC 13-1161 links to 16 CIP 2020 programs in the NCES and BLS crosswalk.

  • 16CIP 2020 programs

SOC occupation page CIP to SOC

SOC to CIP matches for 13-1161

19.02 Family and Consumer Sciences/Human Sciences Business Services

CIP code Program
19.0203 Consumer Merchandising/Retailing Management CIP to SOC

19.09 Apparel and Textiles

CIP code Program
19.0905 Apparel and Textile Marketing Management CIP to SOC

30.71 Data Analytics

CIP code Program
30.7102 Business Analytics CIP to SOC

45.06 Economics

CIP code Program
45.0602 Applied Economics CIP to SOC

52.14 Marketing

CIP code Program
52.1401 Marketing/Marketing Management, General CIP to SOC
52.1402 Marketing Research CIP to SOC
52.1403 International Marketing CIP to SOC
52.1404 Digital Marketing CIP to SOC
52.1499 Marketing, Other CIP to SOC

52.19 Specialized Sales, Merchandising and Marketing Operations

CIP code Program
52.1904 Apparel and Accessories Marketing Operations CIP to SOC
52.1905 Tourism and Travel Services Marketing Operations CIP to SOC
52.1906 Tourism Promotion Operations CIP to SOC
52.1907 Vehicle and Vehicle Parts and Accessories Marketing Operations CIP to SOC
52.1908 Business and Personal/Financial Services Marketing Operations CIP to SOC
52.1909 Special Products Marketing Operations CIP to SOC
52.1910 Hospitality and Recreation Marketing Operations CIP to SOC

Need companies, not just the code match?

This tool maps one code at a time. Request a verified NAICS or SIC business list for the industry you want to reach.

Request Custom Data

Questions about this crosswalk

Which programs match SOC 13-1161?

SOC 13-1161 links to 16 CIP 2020 programs in the NCES and BLS crosswalk. The match list on this page links each program.

Does this crosswalk show which degree a worker needs?

No. A SOC to CIP match lists instructional programs related to the occupation. It does not say which credential a worker holds, and it is not an employment count.

Official crosswalk: NCES and BLS, CIP 2020 to SOC 2018. NCES CIP 2020.

Related pages