CIP Code 52.1402 - Marketing Research

CIP 2020 · 6-digit program · National Center for Education Statistics

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CIP 2020 6-digit program. Official National Center for Education Statistics classification.

Key facts for CIP 52.1402

Code
52.1402
Level
6-digit program, CIP 2020
Official title
Marketing Research
4-digit series
52.14 Marketing
STEM
No
IPEDS
Valid for completions reporting

Definition

National Center for Education Statistics, CIP 2020.

A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

Where CIP 52.1402 sits in the hierarchy

2-digit series 52 Business, Management, Marketing, and Related Support Services 4-digit series Direct parent 52.14 Marketing
6-digit program Current 52.1402 Marketing Research

Related programs in 52.14

4 official

Other 6-digit programs in this 4-digit series.

CIP classifies programs. Occupations are linked through the NCES and BLS CIP to SOC crosswalk. Industries are NAICS sectors from the BLS occupation-by-industry table for those occupations. This is not a placement rate, and it is not a direct CIP to NAICS or CIP to SIC crosswalk.

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Using CIP 52.1402

What is CIP Code 52.1402?

CIP Code 52.1402 is the CIP 2020 6-digit program Marketing Research.

Is CIP Code 52.1402 a STEM-designated program?

No. CIP Code 52.1402 is not on the DHS STEM designated degree program list used on this site.

Sources for CIP 52.1402

  • Official classification source National Center for Education Statistics. Classification of Instructional Programs, CIP 2020. NCES CIP 2020
  • Occupation crosswalk NCES and BLS CIP 2020 to SOC 2018 crosswalk.

Published by SICCODE.com. The title, definition, examples, and cross-references are the NCES CIP 2020 text. STEM marks use the DHS STEM designated degree program list, archived July 12, 2023.