CIP Code 52.1401 - Marketing/Marketing Management, General

CIP 2020 · 6-digit program · National Center for Education Statistics

SICCODE.com / CIP Lookup / 52 Hierarchy / 52.14 Marketing / CIP Code 52.1401 - Marketing/Marketing Management, General

CIP 2020 6-digit program. Official National Center for Education Statistics classification.

Key facts for CIP 52.1401

Code
52.1401
Level
6-digit program, CIP 2020
Official title
Marketing/Marketing Management, General
4-digit series
52.14 Marketing
STEM
No
IPEDS
Valid for completions reporting

Definition

National Center for Education Statistics, CIP 2020.

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Classification scope

Examples

Common catalog titles. Not a complete list of college major names.

  • Social Media Marketing

Where CIP 52.1401 sits in the hierarchy

2-digit series 52 Business, Management, Marketing, and Related Support Services 4-digit series Direct parent 52.14 Marketing
6-digit program Current 52.1401 Marketing/Marketing Management, General

Related programs in 52.14

4 official

Other 6-digit programs in this 4-digit series.

CIP classifies programs. Occupations are linked through the NCES and BLS CIP to SOC crosswalk. Industries are NAICS sectors from the BLS occupation-by-industry table for those occupations. This is not a placement rate, and it is not a direct CIP to NAICS or CIP to SIC crosswalk.

Business lists

Need companies in a related industry?

CIP codes classify programs, not companies. Request a NAICS or SIC business list for the industry you want to reach.

Request a business list

Using CIP 52.1401

What is CIP Code 52.1401?

CIP Code 52.1401 is the CIP 2020 6-digit program Marketing/Marketing Management, General.

Is CIP Code 52.1401 a STEM-designated program?

No. CIP Code 52.1401 is not on the DHS STEM designated degree program list used on this site.

Sources for CIP 52.1401

  • Official classification source National Center for Education Statistics. Classification of Instructional Programs, CIP 2020. NCES CIP 2020
  • Occupation crosswalk NCES and BLS CIP 2020 to SOC 2018 crosswalk.

Published by SICCODE.com. The title, definition, examples, and cross-references are the NCES CIP 2020 text. STEM marks use the DHS STEM designated degree program list, archived July 12, 2023.