SOC Code 11-2011 - Advertising and Promotions Managers

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Advertising and Promotions Managers (SOC 11-2011) is a 2018 SOC detailed occupation with about 25,100 U.S. jobs and a mean annual wage of $141,890 (May 2025 OEWS).

Key facts for SOC 11-2011

Code
11-2011
O*NET® code
11-2011.00
Level
Detailed occupation, 2018 SOC
Official title
Advertising and Promotions Managers
Employment
25,100 in the United States
Hourly wage
$68.22 average
Annual wage
$141,890 average
Extended SOC
1 O*NET® occupation
Source
BLS, 2018 SOC. Wages and employment: May 2025 OEWS

Description

Bureau of Labor Statistics, 2018 Standard Occupational Classification.

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Classification scope for SOC 11-2011

Included examples

Bureau of Labor Statistics illustrative examples for this SOC code.

  • Advertising Director
  • Advertising Executive
  • Advertising Manager
  • Classified Advertising Manager
  • Promotion Manager
  • Promotions Director
  • VP Advertising
  • VP Promotions

Where SOC 11-2011 sits in the hierarchy

Major group 11-0000 Management Occupations Minor group 11-2000 Advertising, Marketing, Promotions, Public Relations, and Sales Managers Broad occupation Direct parent 11-2010 Advertising and Promotions Managers
Detailed occupation Current 11-2011 Advertising and Promotions Managers

Extended SOC (O*NET®-SOC 31.0)

1 occupation

O*NET® child pages of this detailed SOC code. A suffix of .00 is the O*NET® occupation for this code. A higher suffix is a finer breakout. These are not additional official SOC codes.

Career video for Advertising and Promotions Managers

This video describes Advertising and Promotions Managers, including the career, work options, and abilities. Source: CareerOneStop.

Using SOC 11-2011

Use SOC 11-2011, Advertising and Promotions Managers, when that is the work performed. A more specific O*NET® occupation, when listed, is an Extended SOC code inside this SOC code.

What do Advertising and Promotions Managers do?

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

How much do Advertising and Promotions Managers earn?

May 2025 OEWS reports a mean annual wage of $141,890 and a mean hourly wage of $68.22 for this occupation.

How many people work as Advertising and Promotions Managers in the U.S.?

May 2025 OEWS estimates 25,100 U.S. jobs in SOC 11-2011, Advertising and Promotions Managers.

Is SOC 11-2011 the same as an O*NET® code?

The official code is the six-digit SOC code 11-2011. Each O*NET® occupation is a child page of that code. 11-2011.00 Advertising and Promotions Managers is the .00 O*NET® child page for this SOC code.

Sources for SOC 11-2011

  • Official classification source U.S. Bureau of Labor Statistics. 2018 Standard Occupational Classification. BLS SOC page
  • Extended SOC source This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. SICCODE.com has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.
  • Wage and employment data U.S. Bureau of Labor Statistics. May 2025 Occupational Employment and Wage Statistics. BLS OEWS

Published by SICCODE.com. The title and description are the Bureau of Labor Statistics 2018 SOC text. Wage and employment figures, when shown, are U.S. national estimates from the May 2025 Occupational Employment and Wage Statistics survey.

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