CIP 52.1404: Digital Marketing
A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.
Part of 52 Business, Management, Marketing, and Related Support Services 52.14 Marketing
CIP 52.1404 links to 4 SOC 2018 occupations in the NCES and BLS crosswalk.
- 4SOC 2018 occupations
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Questions about this crosswalk
Which occupations match CIP 52.1404?
CIP 52.1404 links to 4 SOC 2018 occupations in the NCES and BLS crosswalk. The match list on this page links each occupation.
Does this crosswalk show where graduates work?
No. A CIP to SOC match describes occupations a graduate may enter. It does not report employment counts or a placement rate.
Official crosswalk: NCES and BLS, CIP 2020 to SOC 2018. NCES CIP 2020.