SOC 11-2021: Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Part of 11-0000 Management Occupations 11-2000 Advertising, Marketing, Promotions, Public Relations, and Sales Managers 11-2020 Marketing and Sales Managers

SOC 11-2021 links to 9 CIP 2020 programs in the NCES and BLS crosswalk.

  • 9CIP 2020 programs

SOC occupation page CIP to SOC

SOC to CIP matches for 11-2021

CIP code Program
19.0203 Consumer Merchandising/Retailing Management CIP to SOC
19.0905 Apparel and Textile Marketing Management CIP to SOC
51.2011 Pharmaceutical Marketing and Management CIP to SOC
52.1401 Marketing/Marketing Management, General CIP to SOC
52.1402 Marketing Research CIP to SOC
52.1403 International Marketing CIP to SOC
52.1404 Digital Marketing CIP to SOC
52.1499 Marketing, Other CIP to SOC
52.1910 Hospitality and Recreation Marketing Operations CIP to SOC

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Questions about this crosswalk

Which programs match SOC 11-2021?

SOC 11-2021 links to 9 CIP 2020 programs in the NCES and BLS crosswalk. The match list on this page links each program.

Does this crosswalk show which degree a worker needs?

No. A SOC to CIP match lists instructional programs related to the occupation. It does not say which credential a worker holds, and it is not an employment count.

Official crosswalk: NCES and BLS, CIP 2020 to SOC 2018. NCES CIP 2020.

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