NAICS Code 339930 – Doll, Toy, and Game Manufacturing
Official 6-digit NAICS national industry U.S. Census Bureau NAICS 2022
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Industry examples
Census industry examples, shown as published.
- Electronic video games, handheld, manufacturing
- Embroidery kits manufacturing
- Games (except coin- or card-operated), children's and adult, manufacturing
- Gaming consoles manufacturing
- Gocarts, children's, manufacturing
- Hobbyhorses manufacturing
- Kites manufacturing
- Marbles manufacturing
- Model kits manufacturing
- Model railroad manufacturing
Show all industry examples
- Models, toy and hobby (e.g., airplane, boat, ship), manufacturing
- Musical instruments, toy, manufacturing
- Railroad models, hobby and toy, manufacturing
- Rifles, toy, manufacturing
- Rocking horses manufacturing
- Science kits (e.g., chemistry sets, microscopes, natural science sets) manufacturing
- Scooters, children's, manufacturing
- Sleds, children's, manufacturing
- Strollers, baby, manufacturing
- Structural toy sets manufacturing
- Stuffed toys (including animals) manufacturing
- Toy furniture and household-type equipment manufacturing
- Toys manufacturing
- Trains and equipment, toy, electric or mechanical, manufacturing
- Tricycles (except metal) manufacturing
- Vehicles, children's (except bicycles and metal tricycles), manufacturing
- Video game devices manufacturing
- Video game machines (except coin- or card-operated) manufacturing
- Wagons, children's (e.g., coaster, express, and play), manufacturing
- Walkers, baby (vehicles), manufacturing
- Action figures manufacturing
- Automobiles, children's, manufacturing
- Balls, rubber (except athletic equipment), manufacturing
- Carriages, baby, manufacturing
- Carriages, doll, manufacturing
- Checkers and checkerboards manufacturing
- Chessmen and chessboards manufacturing
- Clothing, doll, manufacturing
- Craft and hobby kits and sets manufacturing
- Darts and dart games manufacturing
- Dishes, toy, manufacturing
- Doll carriages and carts manufacturing
- Doll clothing manufacturing
- Dolls, doll parts, and doll clothing (except wigs) manufacturing
- Electronic toys and games manufacturing
Official definition
This industry comprises establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles).
Source: U.S. Census Bureau, NAICS 2022
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Business Lists & Company Data for NAICS 339930 - Doll, Toy, and Game Manufacturing
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|---|---|---|---|---|
| Mattel Inc Irvine, CA | ||||
| Tomy Corp Oak Brook, IL | ||||
| Days of Wonder Los Altos, CA |
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Mattel Inc · Irvine, CA
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Tomy Corp · Oak Brook, IL
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More specific segments in NAICS 339930
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586 U.S. companies across 19 segments · Segment codes are 8-digit commercial segments that extend the official 6-digit NAICS code. They are not official Census NAICS codes.
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Example companies
See how SICCODE.com evaluates businesses using documented activities and official definitions. Select a company to review its classification and the reasoning behind it.
586 verified U.S. companies
- Video King Gaming Systems, LLC Omaha, NE View classification →
- Hasbro Inc Pawtucket, RI View classification →
- Playskool Toys Rumford, RI View classification →
- Fisher Price Inc New York, NY View classification →
- Russ Berrie And Co Inc Milwaukee, WI View classification →
- Humanature Studios Inc Berkeley, CA View classification →
- Reeves International Inc Wayne, NJ View classification →
- Schell Games Pittsburgh, PA View classification →
Key facts
- Code
- 339930
- Classification level
- Official 6-digit NAICS national industry
- Official source
- U.S. Census Bureau · NAICS 2022
- SBA size standard
- 700 employees
SBA size standard effective March 17, 2023. Source: U.S. Small Business Administration Table of Size Standards →
Industry statistics
2022 Economic Census
- Establishments
- 447
- Employees
- 5,590
- Annual payroll
- $280,455,000
- Sales, value of shipments, or revenue
- $1,746,977,000
Why do company counts differ?
The U.S. Economic Census counts establishments with paid employees that operated during the census year, including businesses that may have since closed. Its industry classifications draw on business-reported information and government records. SICCODE.com's counts reflect verified business records currently available for purchase, with classifications based on documented business activities. Differences in reporting periods, database coverage, classification methods and verification criteria mean the totals may differ.
2025 International Trade
- U.S. imports
- $22,370,584,170
- U.S. exports
- $2,756,121,151
- Trade balance
- -$19,614,463,019
Official commodity description: Dolls, Toys, And Games
Trade surplus partners are countries where the value of U.S. exports exceeds U.S. imports. Trade deficit partners are countries where the value of U.S. imports exceeds U.S. exports.
Top import origins
| China | $12,130,641,635 |
| Vietnam | $5,698,229,007 |
| Mexico | $1,357,991,694 |
| Indonesia | $488,473,146 |
| Japan | $472,851,656 |
| Thailand | $391,484,370 |
| Malaysia | $361,443,360 |
| Cambodia | $294,118,702 |
| India | $237,227,007 |
| Taiwan | $178,045,349 |
Top export destinations
| Canada | $1,332,253,562 |
| Mexico | $529,853,415 |
| Brazil | $90,358,246 |
| Paraguay | $72,529,893 |
| United Kingdom | $60,970,112 |
| United Arab Emirates | $51,646,027 |
| Colombia | $50,210,238 |
| Chile | $41,777,906 |
| Hong Kong | $35,720,137 |
| Australia | $30,119,633 |
Trade surplus partners
| Canada | $1,266,952,726 |
| Brazil | $89,328,803 |
| Paraguay | $72,520,693 |
| United Arab Emirates | $50,915,316 |
| Chile | $41,645,516 |
| Colombia | $33,640,795 |
| Belgium | $28,612,869 |
| Australia | $25,855,024 |
| Costa Rica | $25,639,601 |
| Panama | $23,907,032 |
Trade deficit partners
| China | -$12,107,398,445 |
| Vietnam | -$5,696,801,065 |
| Mexico | -$828,138,279 |
| Indonesia | -$488,169,342 |
| Japan | -$459,001,336 |
| Thailand | -$389,524,364 |
| Malaysia | -$359,678,005 |
| Cambodia | -$294,022,323 |
| India | -$234,741,129 |
| Taiwan | -$171,199,686 |
Historical statistics
2017 Economic Census and 2018 International Trade
2017 Economic Census
- Establishments (2017)
- 621
- Paid employees (2017)
- 6,382
- Revenue (2017)
- $1,724,799,000
- Annual payroll (2017)
- $309,446,000
2018 International Trade
- U.S. imports (2018)
- $20,957,253,987
- U.S. exports (2018)
- $3,185,983,690
- Balance of trade (2018)
- -$17,771,270,297
Official commodity description: Dolls, Toys, And Games
Trade surplus partners are countries where the value of U.S. exports exceeds U.S. imports. Trade deficit partners are countries where the value of U.S. imports exceeds U.S. exports.
Top import origins
| China | $18,487,654,836 |
| Mexico | $677,047,576 |
| Vietnam | $517,284,789 |
| Indonesia | $209,199,114 |
| Taiwan | $178,770,588 |
Top export destinations
| Canada | $1,289,578,287 |
| Mexico | $792,495,421 |
| United Kingdom | $117,821,218 |
| Chile | $116,475,661 |
| Paraguay | $103,879,298 |
Trade surplus partners
| Canada | $1,229,538,221 |
| Chile | $116,382,430 |
| Mexico | $115,447,845 |
| Paraguay | $103,879,298 |
| Brazil | $54,881,526 |
Trade deficit partners
| China | -$18,419,148,802 |
| Vietnam | -$514,472,088 |
| Indonesia | -$208,108,666 |
| Taiwan | -$173,100,508 |
| Japan | -$100,222,880 |
Cross-references
- Manufacturing metal tricycles and bicycles are classified in U.S. NAICS Code 336991 - Motorcycle, Bicycle, and Parts Manufacturing
- Manufacturing sporting and athletic goods are classified in NAICS Code 339920 - Sporting and Athletic Goods Manufacturing
- Manufacturing coin- or card-operated game machines are classified in U.S. NAICS Code 339999 - All Other Miscellaneous Manufacturing
- Manufacturing electronic video game cartridges and reproducing video game software are classified in NAICS Code 334610 - Manufacturing and Reproducing Magnetic and Optical Media
- Publishing or publishing and reproducing game software are classified in NAICS Code 513210 - Software Publishers
NAICS classification hierarchy
Five official Census levels, from sector to national industry, plus a commercial extended level.
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National industry 339930 Doll, Toy, and Game Manufacturing
One example classification path is shown. Other branches may exist. Extended 8-digit codes are commercial segments, not official Census NAICS codes.
Related classifications
Correspondences in SIC, ISIC and NACE Rev. 2.1. These mappings do not replace the official Census definition.
| System | Code | Title |
|---|---|---|
| NAICS This page | 339930 | Doll, Toy, and Game Manufacturing |
| SIC | 3069 | Fabricated Rubber Products, Not Elsewhere Classified Fabricated Rubber Products, Not Elsewhere Classified |
| SIC | 3942 | Dolls and Stuffed Toys Dolls and Stuffed Toys |
| SIC | 3944 | Games, Toys, and Children's Vehicles, except Dolls and Bicycles Games, Toys, and Children's Vehicles, except Dolls and Bicycles |
| SIC | 3999 | Manufacturing Industries, Not Elsewhere Classified Manufacturing Industries, Not Elsewhere Classified |
| ISIC Rev. 4 | 2640 | Manufacture Of Consumer Electronics Manufacture Of Consumer Electronics Video game consoles (dedicated games) |
| ISIC Rev. 4 | 3092 | Manufacture Of Bicycles And Invalid Carriages Manufacture Of Bicycles And Invalid Carriages Baby carriages and strollers |
| ISIC Rev. 4 | 3230 | Manufacture Of Sports Goods Manufacture Of Sports Goods Miscellaneous sporting toys (wiffle ball bats, other) |
| ISIC Rev. 4 | 3240 | Manufacture Of Games And Toys Manufacture Of Games And Toys Except sporting toys, baby carriages, strollers, and dedicated video game consoles |
| NACE Rev. 2.1 (via ISIC 2640) | 26.40 | Manufacture of consumer electronics Manufacture of consumer electronics |
| NACE Rev. 2.1 (via ISIC 3092) | 30.92 | Manufacture of bicycles and invalid carriages Manufacture of bicycles and invalid carriages |
| NACE Rev. 2.1 (via ISIC 3230) | 32.30 | Manufacture of sports goods Manufacture of sports goods |
| NACE Rev. 2.1 (via ISIC 3240) | 32.40 | Manufacture of games and toys Manufacture of games and toys |
Source: Eurostat, NACE Rev. 2.1 to ISIC Rev. 5 correspondence; United Nations Statistics Division, ISIC Rev. 4 to ISIC Rev. 5 correspondence table.
Sources
-
Official classification source U.S. Census Bureau.
North American Industry Classification System (2022), NAICS 339930. U.S. Census Bureau → -
SICCODE.com commercial data Company-record counts, coverage, and related commercial data are maintained by SICCODE.com. Methodology →
SICCODE.com is an independent publisher. Official NAICS titles and definitions come from the U.S. Census Bureau. Commercial database counts are SICCODE.com records.
About this classification
This page combines the official U.S. Census Bureau NAICS definition with classification crosswalks and SICCODE.com commercial data. Classifications are reviewed regularly by the Classification Review Team.