NAICS Code 541910 Marketing Research and Public Opinion Polling

Industry

Professional, Scientific, and Technical Services

Description

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Cross References

Establishments primarily engaged in
  • Providing research and analysis in economics, sociology, and related fields: classified in Industry 541720, Research and Development in the Social Sciences and Humanities
  • Providing advice and counsel on marketing strategies: classified in U.S. Industry 541613, Marketing Consulting Services.

Illustrative Examples

  • Statistical sampling services
  • Political opinion polling services
  • Broadcast media rating services
  • Marketing analysis or research services
  • Opinion research services

Industries Included

  • Broadcast media rating services
  • Marketing analysis services
  • Marketing research services
  • Opinion research services
  • Political opinion polling services
  • Public opinion polling services
  • Public opinion research services
  • Sampling services, statistical

Industry Leaders

Free Business Search - NAICS 541910

Industry Overview

Total Companies:5157

Est. Employment:134534