NAICS Code 541910-02 - Public Opinion Analysts

Marketing Level - NAICS 8-Digit

Business Lists and Databases Available for Marketing and Research

Total Verified Companies: 9
Contact Emails: 37
Company Websites: 6
Phone Numbers: 9
Business Addresses: 9
Companies with Email: 7
Get Business List
NAICS CODE 541910-02
Reach new customers, connect with decision makers, and grow your business.
Pricing from $0.05 to $0.25 per lead
Ideal for: Direct Mailing Email Campaigns Calling Market Research ‐ Free Sample & Report, Custom Lists, and Expert Support — All Included
Looking for more companies? See NAICS 541910 - Marketing Research and Public Opinion Polling - 5,931 companies, 110,804 emails.

NAICS Code 541910-02 Description (8-Digit)

Public Opinion Analysts are professionals who specialize in analyzing public opinion on various topics. They conduct research and surveys to gather data on public attitudes, beliefs, and preferences. Public Opinion Analysts use statistical methods to analyze the data and provide insights to their clients. They work with a range of clients, including government agencies, non-profit organizations, and businesses, to help them make informed decisions based on public opinion.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541910 page

Tools

Tools commonly used in the Public Opinion Analysts industry for day-to-day tasks and operations.

  • Survey software
  • Statistical software
  • Data visualization tools
  • Social media monitoring tools
  • Focus group software
  • Sampling software
  • Questionnaire design software
  • Online panel management software
  • Text analytics software
  • Geographic information systems (GIS) software

Industry Examples of Public Opinion Analysts

Common products and services typical of NAICS Code 541910-02, illustrating the main business activities and contributions to the market.

  • Political polling
  • Consumer research
  • Social issue polling
  • Public policy research
  • Brand perception research
  • Media analysis
  • Reputation management research
  • Employee engagement surveys
  • Market segmentation research
  • Customer satisfaction surveys

History

A concise historical narrative of NAICS Code 541910-02 covering global milestones and recent developments within the United States.

  • Public Opinion Analysts is a sub-industry of the Marketing Research and Public Opinion Polling industry, which has been around for over a century. The first recorded public opinion poll was conducted in 1824 by a newspaper in Harrisburg, Pennsylvania, to gauge public sentiment towards the presidential candidates. The industry grew in the 20th century, with the advent of new polling techniques and the increasing importance of public opinion in politics and business. In the United States, the industry played a significant role in the 1936 presidential election, where Literary Digest's poll predicted a landslide victory for Alf Landon, but George Gallup's poll correctly predicted Franklin D. Roosevelt's victory. In recent years, the industry has faced challenges due to the rise of social media and the decline of traditional polling methods. However, it remains a crucial tool for businesses, political campaigns, and governments to understand public opinion and make informed decisions.