NAICS Code 541910-03 - Research Service

Marketing Level - NAICS 8-Digit

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NAICS CODE 541910-03
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Looking for more companies? See NAICS 541910 - Marketing Research and Public Opinion Polling - 5,931 companies, 110,804 emails.

NAICS Code 541910-03 Description (8-Digit)

Research Service is a subdivision of the Marketing Research and Public Opinion Polling industry that involves conducting research studies and providing insights to clients. This industry is focused on gathering data and analyzing it to help businesses make informed decisions. Research Service companies may specialize in a particular area of research, such as market research, social research, or scientific research.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541910 page

Tools

Tools commonly used in the Research Service industry for day-to-day tasks and operations.

  • Statistical software (e.g. SPSS, SAS, R)
  • Survey software (e.g. Qualtrics, SurveyMonkey)
  • Data visualization tools (e.g. Tableau, Power BI)
  • Qualitative research software (e.g. NVivo, MAXQDA)
  • Online research panels (e.g. Toluna, Lucid)
  • Eye-tracking software (e.g. Tobii Pro, iMotions)
  • Focus group software (e.g. FocusVision, Liveminds)
  • Social media listening tools (e.g. Brandwatch, Sprout Social)
  • Web analytics tools (e.g. Google Analytics, Adobe Analytics)
  • Customer relationship management (CRM) software (e.g. Salesforce, HubSpot)

Industry Examples of Research Service

Common products and services typical of NAICS Code 541910-03, illustrating the main business activities and contributions to the market.

  • Market segmentation research
  • Brand awareness studies
  • Customer satisfaction surveys
  • Political polling
  • Healthcare research
  • User experience testing
  • Advertising effectiveness studies
  • Product development research
  • Social media sentiment analysis
  • Competitive intelligence research

History

A concise historical narrative of NAICS Code 541910-03 covering global milestones and recent developments within the United States.

  • The Research Service industry has a long history dating back to the early 20th century when the first market research firms were established in the United States. These firms were primarily focused on conducting surveys and collecting data on consumer preferences and behavior. In the 1950s, the industry experienced significant growth due to the increasing demand for market research services from businesses. The advent of computer technology in the 1980s revolutionized the industry, making it easier to collect and analyze data. In recent years, the industry has continued to evolve with the rise of big data and the increasing use of artificial intelligence and machine learning in research. In the United States, the Research Service industry has experienced steady growth over the past decade. The industry has benefited from the increasing demand for data-driven insights from businesses across a range of sectors. The growth of e-commerce and digital marketing has also created new opportunities for research firms to provide insights into consumer behavior online. In recent years, the industry has faced challenges from the COVID-19 pandemic, which has disrupted many businesses and led to a decline in demand for research services in some sectors. However, the industry has shown resilience and is expected to continue to grow in the coming years as businesses seek to adapt to the changing economic landscape.