NAICS Code 541910-12 - Travel Research

Marketing Level - NAICS 8-Digit

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Total Verified Companies: 7
Contact Emails: 5
Company Websites: 6
Phone Numbers: 6
Business Addresses: 7
Companies with Email: 1
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NAICS CODE 541910-12
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Looking for more companies? See NAICS 541910 - Marketing Research and Public Opinion Polling - 5,931 companies, 110,804 emails.

NAICS Code 541910-12 Description (8-Digit)

Travel Research is a subdivision of the Marketing Research and Public Opinion Polling industry that focuses on gathering and analyzing data related to travel and tourism. This industry involves conducting research on various aspects of travel, such as consumer behavior, travel trends, and destination preferences. The insights gained from this research are used by travel companies, tourism boards, and other organizations to make informed decisions about marketing, product development, and business strategy.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541910 page

Tools

Tools commonly used in the Travel Research industry for day-to-day tasks and operations.

  • SurveyMonkey
  • Qualtrics
  • Google Analytics
  • TripAdvisor Insights
  • STR Global
  • Skyscanner Travel Insight
  • Amadeus Travel Intelligence
  • Expedia Partner Central
  • Adara Traveler Intelligence
  • AirDNA

Industry Examples of Travel Research

Common products and services typical of NAICS Code 541910-12, illustrating the main business activities and contributions to the market.

  • Hotel occupancy rates
  • Airline passenger traffic
  • Cruise ship bookings
  • Travel insurance sales
  • Car rental reservations
  • Tourist attraction attendance
  • Travel agency revenue
  • Online travel booking market share
  • Business travel spending
  • Vacation rental occupancy rates

History

A concise historical narrative of NAICS Code 541910-12 covering global milestones and recent developments within the United States.

  • The "Travel Research" industry has a long history dating back to the early 20th century when the first travel agencies were established. In the 1920s, the industry saw significant growth with the introduction of commercial airlines and the expansion of the tourism industry. The 1960s saw the emergence of computer reservation systems, which revolutionized the way travel was booked and managed. In the 1990s, the internet became a game-changer for the industry, with the introduction of online travel agencies and the ability for consumers to book travel directly. In recent years, the industry has continued to evolve with the rise of mobile technology and the increasing use of big data and analytics to inform travel decisions. In the United States, the "Travel Research" industry has seen significant growth in recent years, driven by the increasing popularity of travel and the rise of online travel agencies. According to Statista, the revenue of the online travel booking market in the United States is projected to reach $109.1 billion in 2021, up from $86.1 billion in 2019. The industry has also been impacted by the COVID-19 pandemic, with travel restrictions and safety concerns leading to a significant decline in travel demand in 2020. However, as vaccination rates increase and travel restrictions are lifted, the industry is expected to rebound in the coming years.