NAICS Code 532310 - General Rental Centers

Government Level - NAICS 6-Digit

Total Companies


Verified Companies


Est. Employment


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NAICS Code 532310 Description

This industry comprises establishments primarily engaged in renting a range of consumer, commercial, and industrial equipment. Establishments in this industry typically operate from conveniently located facilities where they maintain inventories of goods and equipment that they rent for short periods of time. The type of equipment that establishments in this industry provide often includes, but is not limited to: audio visual equipment, contractors' and builders' tools and equipment, home repair tools, lawn and garden equipment, moving equipment and supplies, and party and banquet equipment and supplies.

NAICS Code 532310 - General Rental Centers is a final level code of the “General Rental Centers” Sector. There are 7,707 companies verified as active in this industry in the USA with an estimated employment of 21,412 people.

Industry Sector

General Rental Centers

Annual Payroll


Total Revenue


SBA Size Standard

Annual Revenue Limit of $8,000,000

Parent Category - 5-digit Level (less specific)

Industry Examples of NAICS 532310

Common types of examples within NAICS Code 532310 - General Rental Centers are:

  • General rental centers
  • Home and garden equipment rental centers
  • Rent-all centers


For some business types, there may be a similar industry to NAICS Code 532310 - General Rental Centers that is a better classification match. Renting trucks and trailers without drivers--are classified in NAICS Code 532120 - Truck, Utility Trailer, and RV (Recreational Vehicle] Rental and Leasing; Renting party and banquet equipment--are classified in U.S. NAICS Code 532289 - All Other Consumer Goods Rental; Renting consumer electronics and appliances--are classified in NAICS Code 532210 - Consumer Electronics and Appliances Rental; Renting heavy construction equipment without operators--are classified in U.S. NAICS Code 532412 - Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing; and Renting specialized types of commercial and industrial equipment, such as garden tractors or public address systems--are classified in NAICS Code 532490 - Other Commercial and Industrial Machinery and Equipment Rental and Leasing.

Companies compiles comprehensive business data and executive contact leads for businesses within NAICS Code 532310 - General Rental Centers. Some of the leading and most notable companies are listed below. To order a list of companies within NAICS Code 532310 - General Rental Centers for marketing (postal mailing, telemarketing, emailing) or analytics-use, click on the link below to “Buy Business List”. Our data analysts are standing by to assist in your list setup and target marketing.

Industry Executives

Would you like to email executives in NAICS Code 532310 - General Rental Centers? Below are some of the common job titles available to be targeted.

  • Business Development
  • Chairman
  • C-Level
  • Director
  • Engineering
  • Executive Director
  • Facilities
  • Finance
  • Human Resource
  • IT
  • Manager
  • Marketing
  • Manufacturing
  • Operations
  • Owner
  • Partner
  • President
  • Principal
  • Purchasing
  • Sales
  • Vice President

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Questions & Answers

  • What is the SBA NAICS 532310 revenue limit?

    Businesses with an annual revenue under $8,000,000 are considered small businesses by SBA.

  • How many active businesses operate in NAICS Code 532310?

    There are 7,707 verified business locations operating primarily in this industry.

  • What was the total revenue for NAICS Code 532310?

    In 2017 the total revenue for General Rental Centers was $3,784,099,000

  • What was the annual payroll for NAICS Code 532310?

    In 2017 the annual payroll for General Rental Centers was $897,281,000

  • How many people work in NAICS Code 532310?

    The number of reported paid employees is 21,412.