NAICS Code 532310 Description

This industry comprises establishments primarily engaged in renting a range of consumer, commercial, and industrial equipment. Establishments in this industry typically operate from conveniently located facilities where they maintain inventories of goods and equipment that they rent for short periods of time. The type of equipment that establishments in this industry provide often includes, but is not limited to: audio visual equipment, contractors' and builders' tools and equipment, home repair tools, lawn and garden equipment, moving equipment and supplies, and party and banquet equipment and supplies.

More Details

NAICS Code 532310 - General Rental Centers is a final level code of the “Real Estate and Rental and Leasing” Sector. There are 6,820 companies verified as active in this industry in the USA with an estimated employment of 21,412 people.

Industry Sector

Real Estate and Rental and Leasing

Total Companies


Verified Companies


Est. Employment


Annual Payroll


Total Revenue


SBA Size Standard

Annual Revenue Limit of $8,000,000

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Hierarchy Navigation for NAICS Code 532310

Parent Category (less specific)

Industry Examples of NAICS 532310

Common types of examples within NAICS Code 532310 - General Rental Centers are:

  • General rental centers
  • Home and garden equipment rental centers
  • Rent-all centers


For some business types, there may be a similar industry to NAICS Code 532310 - General Rental Centers that is a better classification match. Establishments primarily engaged in:

Companies compiles comprehensive business data and executive contact leads for businesses within NAICS Code 532310 - General Rental Centers. Some of the leading and most notable companies are listed below. To order a list of companies within NAICS Code 532310 - General Rental Centers for marketing (postal mailing, telemarketing, emailing) or analytics-use, click on the link below to “Buy Business List”. Our data analysts are standing by to assist in your list setup and target marketing.

Industry Executives

Would you like to email executives in NAICS Code 532310 - General Rental Centers? Below are some of the common job titles available to be targeted.

  • Business Development
  • Chairman
  • C-Level
  • Director
  • Engineering
  • Executive Director
  • Facilities
  • Finance
  • Human Resource
  • IT
  • Manager
  • Marketing
  • Manufacturing
  • Operations
  • Owner
  • Partner
  • President
  • Principal
  • Purchasing
  • Sales
  • Vice President

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Questions & Answers

  • What is the SBA NAICS 532310 revenue limit?

    Businesses with an annual revenue under $8,000,000 are considered small businesses by SBA.

  • How many active businesses operate in NAICS Code 532310?

    There are 6,820 verified business locations operating primarily in this industry.

  • What was the total revenue for NAICS Code 532310?

    In 2017 the total revenue for General Rental Centers was $3,784,099,000

  • What was the annual payroll for NAICS Code 532310?

    In 2017 the annual payroll for General Rental Centers was $897,281,000

  • How many people work in NAICS Code 532310?

    The number of reported paid employees is 21,412.