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NAICS Code 454390 - Other Direct Selling Establishments
Government Level - NAICS 6-Digit - Updated to 2017 NAICSBusiness Lists and Databases Available for Marketing and Research
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NAICS Code 454390 Description
This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors). Source: Census.gov - NAICS 2017 compliant
NAICS Code 454390 - Other Direct Selling Establishments is a final level code of the “Retail Trade” Sector.
Parent Category - 5-digit Level (less specific)
Industry Examples of NAICS 454390
Common types of examples within NAICS Code 454390 - Other Direct Selling Establishments are:
- Bazaars (i.e., temporary stands)
- Bottled water providers, direct selling
- Canvassers (door-to-door), headquarters for retail sale of merchandise, direct selling
- Christmas trees, cut, direct selling
- Cigarette stands, temporary
- Coffee-break supplies providers, direct selling
- Direct selling of merchandise (door-to-door)
- Door-to-door retailing of merchandise, direct selling
- Flea markets, temporary location, direct selling
- Frozen food and freezer meal plan providers, direct selling
- Fruit stands, temporary
- Home delivery newspaper routes, direct selling
- House-to-house direct selling
- In-home sales of merchandise, direct selling
- Locker meat provisioners, direct selling
- Party plan merchandisers, direct selling
- Produce stands, temporary
- Street vendors (except food)
- Water softener service providers, direct selling
Industry Image
Example photo for industry NAICS 454390 - Other Direct Selling Establishments . This image represents an activity or product found in this industry.

Cross-References
- Preparing and selling meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts, catering a route: classified in NAICS Code 722330 - Mobile Food Services
- Retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct sale: classified in NAICS Code 454310 - Fuel Dealers
Companies
SICCODE.com compiles comprehensive business data and executive contact leads for businesses within NAICS Code 454390 - Other Direct Selling Establishments . Some of the leading and most notable companies are listed below. To order a list of companies within NAICS Code 454390 - Other Direct Selling Establishments for marketing (postal mailing, telemarketing, emailing) or analytics-use, click on the link below to “Buy Business List”. Our data analysts are standing by to assist in your list setup and target marketing.
Industry Executives
Would you like to email executives in NAICS Code 454390 - Other Direct Selling Establishments ? Below are some of the common job titles available to be targeted.
- Business Development
- Chairman
- C-Level
- Director
- Engineering
- Executive Director
- Facilities
- Finance
- Human Resource
- IT
- Manager
- Marketing
- Manufacturing
- Operations
- Owner
- Partner
- President
- Principal
- Purchasing
- Sales
- Vice President
For specific job title targeting, please provide details in the business list request form.
Questions & Answers
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What is the NAICS Code for direct sales?
The NAICS Code for direct sales is NAICS 454390. NAICS Code 454390 is also the business code for other types of businesses in the retail via direct sales industry, such as street vendors, fruit stands and door-to-door salespeople. For businesses more focused on mobile food services like food carts or ice cream trucks, see NAICS Code 722330 - Mobile Food Services.
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What is the direct selling NAICS Code?
The direct selling NAICS Code is 454390. NAICS Code 454390 is also the business code for other types of businesses in the retail via direct sales industry, such as flea markets, temporary produce stands and door-to-door bottled water providers. For businesses more focused on the direct selling of fuels like firewood, coal or heating oils, see NAICS Code 454310 - Fuel Dealers.