NAICS Code 4543 - Direct Selling Establishments

Industry Sector

Retail Trade

Total Companies


Est. Employment



This industry group comprises establishments primarily engaged in nonstore retailing (except electronic, mailorder, or vending machine sales). These establishments typically go to the customers' location rather than the customer coming to them (e.g., door-to-door sales, home parties). Examples of establishments in this industry are home delivery newspaper routes; home delivery of heating oil, liquefied petroleum (LP) gas, and other fuels; locker meat provisioners; frozen food and freezer meal plan providers; coffee-break service providers; and bottled water or water softener services.

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