NAICS Code 713990-21 - Guide Service

Marketing Level - NAICS 8-Digit

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NAICS CODE 713990-21
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NAICS Code 713990-21 Description (8-Digit)

Guide Service is an industry that involves providing guided tours and activities to individuals or groups of people. These services can be provided in a variety of settings, such as outdoor recreational areas, historical sites, museums, and more. The main purpose of a guide service is to provide informative and educational experiences to customers, while ensuring their safety and enjoyment.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 713990 page

Tools

Tools commonly used in the Guide Service industry for day-to-day tasks and operations.

  • GPS devices
  • Binoculars
  • First aid kits
  • Radios or walkie-talkies
  • Maps and compasses
  • Field guides and reference books
  • Safety equipment (e.g. helmets, life jackets)
  • Cameras and photography equipment
  • Audio equipment (e.g. headsets, speakers)
  • Transportation vehicles (e.g. buses, boats)

Industry Examples of Guide Service

Common products and services typical of NAICS Code 713990-21, illustrating the main business activities and contributions to the market.

  • Hiking tours
  • Wildlife safaris
  • Historical walking tours
  • Museum tours
  • Scenic driving tours
  • Birdwatching tours
  • Kayaking or canoeing tours
  • Food and drink tours
  • Photography tours
  • Ghost tours

History

A concise historical narrative of NAICS Code 713990-21 covering global milestones and recent developments within the United States.

  • The Guide Service industry has a long history dating back to ancient times when travelers would hire local guides to navigate unfamiliar territories. In the 19th century, guide services became more formalized with the establishment of companies that provided guides for hunting, fishing, and other outdoor activities. In the United States, the industry experienced significant growth in the mid-20th century with the rise of tourism and outdoor recreation. Today, guide services continue to evolve with the incorporation of new technologies such as GPS and online booking platforms. Recent history in the United States has seen the Guide Service industry face challenges due to the COVID-19 pandemic. Many companies have had to adapt to new safety protocols and restrictions on travel and group gatherings. However, the industry has also seen a surge in demand for outdoor activities as people seek to escape the confines of their homes. In response, many guide services have expanded their offerings to include new activities such as hiking, kayaking, and birdwatching. Overall, the Guide Service industry in the United States has shown resilience in the face of adversity and continues to provide valuable experiences for travelers and outdoor enthusiasts.