Tools commonly used in the Circus Companies industry for day-to-day tasks and operations.

• Trapeze
• Tightrope
• Juggling balls
• Fire torches
• Unicycle
• Aerial silks
• Hula hoops
• Diabolo
• Cyr wheel
• Chinese pole

Common products and services typical of NAICS Code 711190-18, illustrating the main business activities and contributions to the market.

• Trapeze artists
• Clown acts
• Aerialists
• Animal trainers
• Circus tent rentals
• Circus school
• Circus equipment suppliers
• Circus performers
• Circus-themed events
• Circus-themed merchandise

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

• Animal Welfare Act (AWA) License: Circus companies that use animals in their performances must obtain an AWA license from the United States Department of Agriculture (USDA) to ensure that the animals are treated humanely and their welfare is protected. The license is issued after an inspection of the circus company's animal facilities and practices.
• Occupational Safety and Health Administration (OSHA) Certification: Circus companies must comply with OSHA regulations to ensure the safety of their employees and performers. OSHA offers certification programs for various safety-related topics, such as fall protection, electrical safety, and hazard communication.
• Commercial Driver's License (CDL): Circus companies that operate commercial vehicles, such as trucks and buses, must obtain a CDL from the Department of Transportation (DOT). The CDL ensures that the driver has the necessary skills and knowledge to operate the vehicle safely.
• Fire Safety Inspection: Circus companies must comply with fire safety regulations to ensure the safety of their performers and audience. Fire safety inspections are conducted by local fire departments to ensure that the circus company's facilities and practices meet the required standards.
• Child Labor Laws Compliance: Circus companies that employ minors must comply with child labor laws to ensure that the minors are not subjected to hazardous working conditions and their education is not compromised. The laws are enforced by the Department of Labor (DOL) and vary by state.

A concise historical narrative of NAICS Code 711190-18 covering global milestones and recent developments within the United States.

• The circus industry has a long and rich history dating back to ancient Rome and China, where acrobats and animal trainers performed for the public. In the 18th and 19th centuries, circuses became popular in Europe and the United States, with famous names like P.T. Barnum and the Ringling Brothers. The circus industry saw many advancements during this time, including the use of electricity for lighting and the introduction of new acts like trapeze artists and clowns. In recent years, the circus industry has faced challenges due to animal rights concerns and changing public tastes. In 2017, Ringling Bros. and Barnum & Bailey Circus, one of the largest circus companies in the United States, closed after 146 years of operation. However, smaller circus companies continue to operate and innovate, incorporating new technologies and acts to keep the industry alive and thriving.

The anticipated future trajectory of the NAICS 711190-18 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

• Growth Prediction: Shrinking

  The future outlook for Circus Companies in the USA is uncertain due to the COVID-19 pandemic. The industry has been hit hard by the pandemic, with many companies forced to cancel shows and performances. However, as the pandemic subsides and restrictions are lifted, there is potential for the industry to rebound. Circus companies are known for their creativity and innovation, and they may be able to adapt to the new normal by incorporating new technologies and safety measures into their performances. Additionally, there is a growing interest in circus arts and acrobatics, which could lead to increased demand for circus performances in the future.

Recent groundbreaking advancements and milestones in the Circus Companies industry, reflecting notable innovations that have reshaped its landscape.

• Cirque Du Soleil's "O" Show: This show, which premiered in 1998, features a 1.5 million-gallon pool that transforms into a stage. The show combines acrobatics, synchronized swimming, and aerial performances to create a unique and immersive experience.
• Big Apple Circus's "the Grand Tour": This show, which premiered in 2016, features a 41-foot-wide stage that rotates and transforms throughout the performance. The show also incorporates new technologies, such as LED screens and projection mapping, to create a visually stunning experience.
• Circus Harmony's Social Circus Program: This program, which launched in 2001, uses circus arts to teach life skills and promote social change. The program works with at-risk youth and underserved communities to provide opportunities for personal growth and development.
• Cirque Mechanics' "42FT A Menagerie Of Mechanical Marvels": This show, which premiered in 2017, features a 42-foot-tall mechanical stage that transforms throughout the performance. The show combines acrobatics, aerial performances, and mechanical contraptions to create a unique and entertaining experience.
• The Flying Wallendas' Highwire Performances: The Flying Wallendas, a family of circus performers, are known for their highwire acts. In recent years, they have pushed the boundaries of what is possible on the highwire, performing stunts such as blindfolded walks and pyramid formations.

This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Circus Companies industry. It highlights the primary inputs that Circus Companies professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Equipment

Animal Care Supplies: Specialized products for the care and training of animals used in performances, vital for ensuring their health and well-being.

Circus Tents: Large, colorful tents that provide a venue for performances, essential for creating the traditional circus atmosphere and accommodating audiences.

Lighting Systems: Advanced lighting setups that enhance the visual experience of performances, allowing for dramatic effects and spotlighting key acts.

Rigging Equipment: Tools and hardware used to suspend performers and props safely during aerial acts, crucial for ensuring safety and facilitating complex performances.

Safety Nets: Large nets placed below aerial acts to catch performers in case of falls, essential for ensuring safety during high-risk performances.

Sound Systems: High-quality audio equipment that ensures clear sound for announcements, music, and performances, vital for audience engagement.

Video Equipment: Cameras and screens used for recording performances and displaying live feeds, enhancing audience experience and providing promotional content.

Material

Costumes: Elaborate and colorful outfits worn by performers that contribute to the visual spectacle of the circus, enhancing character portrayal and audience enjoyment.

Makeup and Face Paint: Cosmetics used by performers to create distinctive looks that enhance their characters, important for visual storytelling and audience engagement.

Props and Set Pieces: Various items used in performances to create scenes and enhance storytelling, important for engaging the audience and adding depth to acts.

Stage Flooring: Durable flooring materials that provide a safe and stable surface for performances, important for preventing injuries and ensuring performer safety.

Service

Insurance Services: Coverage that protects against liabilities and accidents, crucial for managing risks associated with live performances and audience safety.

Marketing Services: Professional services that help promote circus shows through advertising and public relations, essential for attracting audiences and increasing ticket sales.

Talent Management Services: Professional services that assist in recruiting and managing performers, essential for maintaining a high-quality lineup of acts.

Transportation Services: Logistics support for moving equipment, performers, and animals between venues, crucial for the efficient operation of touring circuses.

Explore a detailed compilation of the unique products and services offered by the Circus Companies industry. This section provides precise examples of how each item is utilized, showcasing the diverse capabilities and contributions of the Circus Companies to its clients and markets. This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Circus Companies industry. It highlights the primary inputs that Circus Companies professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Service

Animal Acts: Featuring trained animals such as elephants, tigers, and horses, these acts are a hallmark of many circus performances. The training and presentation of these animals require specialized skills and knowledge, captivating audiences with their grace and intelligence.

Circus Music and Sound Production: This service involves the creation and management of soundtracks that accompany performances, enhancing the emotional impact and energy of the show. Professional sound engineers ensure that music and sound effects are perfectly synchronized with the acts, creating a cohesive experience.

Circus Workshops: These educational sessions allow participants to learn various circus skills such as juggling, trapeze, and clowning. Workshops are often tailored for schools, community groups, or corporate events, promoting teamwork and creativity while providing a fun and engaging environment.

Costume Design and Creation: Costumes are an integral part of circus performances, enhancing the visual appeal and character of each act. Designers create vibrant, elaborate costumes that reflect the theme of the performance, contributing to the overall spectacle and audience engagement.

Event Planning and Coordination: Circus companies often provide services to plan and coordinate events, including private parties and corporate gatherings. This includes arranging performances, logistics, and ensuring that all aspects of the event run smoothly, creating memorable experiences for clients.

Live Circus Performances: These captivating shows feature a variety of acts including acrobats, clowns, and aerialists, designed to entertain audiences of all ages. Performances are often held in traditional circus tents or theaters, providing a unique and immersive experience that combines artistry with thrilling stunts.

Merchandising and Souvenir Sales: Circus companies often sell merchandise such as toys, clothing, and memorabilia related to their performances. This not only provides additional revenue but also allows audience members to take home a piece of the experience, enhancing their connection to the show.

Equipment

Aerial Rigging Equipment: This specialized equipment is crucial for aerial performances, allowing artists to perform breathtaking stunts high above the ground. It includes harnesses, rigging lines, and safety gear, ensuring the safety of performers while enabling them to showcase their skills.

Circus Tents: These large, colorful tents serve as the primary venue for circus performances, providing a unique atmosphere that enhances the audience's experience. Designed for easy setup and takedown, they are essential for traveling circuses that perform in various locations.

Performance Props: Various props such as juggling balls, hoops, and stilts are essential for many circus acts. These items are carefully crafted to ensure safety and durability, allowing performers to execute their routines effectively while engaging the audience.

A thorough examination of the Circus Companies industry’s external dynamics, focusing on the political, economic, social, technological, legal, and environmental factors that shape its operations and strategic direction.

Political Factors

Economic Factors

Social Factors

Technological Factors

Legal Factors

Economical Factors

An in-depth look at the Circus Companies industry's value chain, highlighting its role, key activities, and efficiency strategies, along with its unique value drivers and competitive strengths.

Value Chain Position

Category: Service Provider
Value Stage: Final
Description: Circus companies operate as service providers in the entertainment sector, focusing on delivering live performances that combine acrobatics, clowning, and animal acts to create a unique experience for audiences. They engage in the planning, production, and execution of circus shows, ensuring high-quality entertainment for diverse venues.

Upstream Industries

Downstream Industries

Primary Activities

Inbound Logistics: Receiving and handling processes involve the careful selection of animals and performers, ensuring that all necessary equipment and props are available for rehearsals and performances. Storage practices include maintaining equipment in optimal conditions to prevent damage. Quality control measures focus on ensuring that all performers and animals meet health and safety standards, while challenges such as equipment malfunctions are addressed through regular maintenance and inspections.

Operations: Core processes include casting performers, training acts, rehearsing performances, and executing shows. Quality management practices involve regular evaluations of performances to ensure safety and entertainment value. Industry-standard procedures include risk assessments and safety protocols to protect both performers and audiences during shows.

Outbound Logistics: Distribution methods primarily involve ticket sales through various channels, including online platforms and box offices. Quality preservation during delivery is maintained through effective customer service and communication regarding show details. Common practices include offering refunds or exchanges for canceled performances to maintain customer satisfaction.

Marketing & Sales: Marketing approaches often include social media campaigns, partnerships with local businesses, and promotional events to attract audiences. Customer relationship practices focus on engaging with audiences through newsletters and loyalty programs. Sales processes typically involve online ticketing systems that streamline purchasing and enhance customer convenience.

Support Activities

Infrastructure: Management systems in the industry include performance scheduling software that helps track show dates, locations, and performer availability. Organizational structures often consist of a core team of managers, performers, and support staff who collaborate to ensure successful productions. Planning systems are crucial for coordinating logistics, rehearsals, and marketing efforts effectively.

Human Resource Management: Workforce requirements include a diverse range of performers, including acrobats, clowns, and animal trainers, with practices focusing on ongoing training in performance skills and safety protocols. Development approaches may involve workshops and training programs to enhance performers' skills and foster teamwork among the cast and crew.

Technology Development: Key technologies include sound and lighting equipment that enhance the visual and auditory experience of performances. Innovation practices focus on incorporating new acts and technologies to keep performances fresh and engaging. Industry-standard systems often involve safety equipment and protocols to protect performers and audiences alike.

Procurement: Sourcing strategies involve establishing relationships with suppliers for costumes, props, and animal care products. Supplier relationship management is crucial for ensuring timely delivery of quality inputs, while purchasing practices often emphasize sustainability and ethical sourcing.

Value Chain Efficiency

Process Efficiency: Operational effectiveness is measured through audience attendance and ticket sales, with common efficiency measures including cost management for productions and maximizing performer utilization. Industry benchmarks are established based on average attendance figures and revenue generated per show.

Integration Efficiency: Coordination methods involve regular communication between performers, management, and support staff to ensure alignment on performance schedules and quality expectations. Communication systems often include digital platforms for real-time updates on show logistics and performer needs.

Resource Utilization: Resource management practices focus on optimizing the use of performers and equipment to minimize downtime between shows. Optimization approaches may involve scheduling rehearsals and performances to maximize audience engagement while adhering to industry standards for safety and performance quality.

Value Chain Summary

Key Value Drivers: Primary sources of value creation include the talent and skill of performers, the quality of the acts presented, and the overall audience experience. Critical success factors involve maintaining high safety standards and continuously innovating performances to attract diverse audiences.

Competitive Position: Sources of competitive advantage include the ability to offer unique and captivating performances that stand out in the entertainment market. Industry positioning is influenced by the reputation of the circus, the quality of acts, and the ability to adapt to changing audience preferences, impacting market dynamics.

Challenges & Opportunities: Current industry challenges include competition from other entertainment forms, changing consumer preferences, and regulatory pressures regarding animal welfare. Future trends may involve increased demand for innovative and immersive experiences, presenting opportunities for circus companies to diversify their offerings and enhance profitability.

A focused SWOT analysis that examines the strengths, weaknesses, opportunities, and threats facing the Circus Companies industry within the US market. This section provides insights into current conditions, strategic interactions, and future growth potential.

Strengths

Industry Infrastructure and Resources: The industry benefits from a well-established network of performance venues, including traditional circus tents and theaters, which facilitate diverse show formats. This strong infrastructure supports efficient operations and enhances audience accessibility, with many companies investing in modern facilities to improve audience experiences.

Technological Capabilities: Innovations in performance technology, such as advanced lighting and sound systems, provide significant advantages. The industry is characterized by a moderate level of innovation, with companies adopting new technologies to enhance show quality and audience engagement, ensuring competitiveness in the entertainment market.

Market Position: The industry holds a unique position within the broader entertainment sector, attracting a loyal audience base. Brand recognition and the ability to deliver memorable experiences contribute to its competitive strength, although there is ongoing pressure from alternative entertainment options.

Financial Health: Financial performance across the industry varies, with some companies reporting strong profit margins due to successful tours and performances. However, the financial health is sensitive to economic fluctuations and audience attendance, necessitating careful financial management.

Supply Chain Advantages: The industry enjoys robust supply chain networks that facilitate the procurement of specialized equipment and costumes. Strong relationships with suppliers enhance operational efficiency, allowing for timely delivery of necessary materials for performances and reducing costs.

Workforce Expertise: The labor force in this industry is highly skilled, with performers and crew members often having specialized training in various circus arts. This expertise contributes to high performance standards and operational efficiency, although there is a need for ongoing training to keep pace with evolving performance techniques.

Weaknesses

Structural Inefficiencies: Some companies face structural inefficiencies due to outdated equipment or inadequate performance logistics, leading to increased operational costs. These inefficiencies can hinder competitiveness, particularly when compared to more modernized operations.

Cost Structures: The industry grapples with rising costs associated with performer salaries, equipment maintenance, and compliance with safety regulations. These cost pressures can squeeze profit margins, necessitating careful management of pricing strategies and operational efficiencies.

Technology Gaps: While some companies are technologically advanced, others lag in adopting new performance technologies. This gap can result in lower production quality and higher operational costs, impacting overall competitiveness in the entertainment market.

Resource Limitations: The industry is vulnerable to fluctuations in the availability of skilled performers and specialized equipment, particularly due to seasonal demands. These resource limitations can disrupt performance schedules and impact audience satisfaction.

Regulatory Compliance Issues: Navigating the complex landscape of safety regulations poses challenges for many companies. Compliance costs can be significant, and failure to meet regulatory standards can lead to penalties and reputational damage.

Market Access Barriers: Entering new markets can be challenging due to established competition and regulatory hurdles. Companies may face difficulties in gaining venue agreements or meeting local regulatory requirements, limiting growth opportunities.

Opportunities

Market Growth Potential: There is significant potential for market growth driven by increasing consumer interest in live entertainment experiences. The trend towards unique and immersive performances presents opportunities for companies to expand their offerings and capture new audience segments.

Emerging Technologies: Advancements in performance technologies, such as virtual reality and augmented reality, offer opportunities for enhancing audience engagement and creating innovative shows. These technologies can lead to increased ticket sales and audience interaction.

Economic Trends: Favorable economic conditions, including rising disposable incomes and a growing appetite for experiential entertainment, support growth in the circus industry. As consumers prioritize unique experiences, demand for circus performances is expected to rise.

Regulatory Changes: Potential regulatory changes aimed at promoting live entertainment and supporting the arts could benefit the industry. Companies that adapt to these changes by enhancing safety and audience engagement may gain a competitive edge.

Consumer Behavior Shifts: Shifts in consumer preferences towards experiential and family-oriented entertainment create opportunities for growth. Companies that align their offerings with these trends can attract a broader customer base and enhance brand loyalty.

Threats

Competitive Pressures: Intense competition from both traditional and alternative entertainment options poses a significant threat to market share. Companies must continuously innovate and differentiate their performances to maintain a competitive edge in a crowded marketplace.

Economic Uncertainties: Economic fluctuations, including recessions and changes in consumer spending habits, can impact attendance at performances. Companies must remain agile to adapt to these uncertainties and mitigate potential impacts on revenue.

Regulatory Challenges: The potential for stricter regulations regarding animal welfare and performance safety can pose challenges for the industry. Companies must invest in compliance measures to avoid penalties and ensure audience safety.

Technological Disruption: Emerging entertainment technologies, such as streaming services and video games, could disrupt the market for live performances. Companies need to monitor these trends closely and innovate to stay relevant.

Environmental Concerns: Increasing scrutiny on environmental sustainability practices poses challenges for the industry. Companies must adopt sustainable practices to meet consumer expectations and regulatory requirements.

SWOT Summary

Strategic Position: The industry currently enjoys a unique market position, bolstered by a loyal audience base and a diverse range of performance offerings. However, challenges such as rising costs and competitive pressures necessitate strategic innovation and adaptation to maintain growth. The future trajectory appears promising, with opportunities for expansion into new markets and performance styles, provided that companies can navigate the complexities of regulatory compliance and audience engagement.

Key Interactions

Growth Potential: The growth prospects for the industry are robust, driven by increasing consumer demand for live entertainment experiences. Key growth drivers include the rising popularity of unique performances, advancements in performance technologies, and favorable economic conditions. Market expansion opportunities exist in both domestic and international markets, particularly as consumers seek out immersive entertainment. However, challenges such as resource limitations and regulatory compliance must be addressed to fully realize this potential. The timeline for growth realization is projected over the next five to ten years, contingent on successful adaptation to market trends and audience preferences.

Risk Assessment: The overall risk level for the industry is moderate, with key risk factors including economic uncertainties, competitive pressures, and supply chain vulnerabilities. Industry players must be vigilant in monitoring external threats, such as changes in consumer behavior and regulatory landscapes. Effective risk management strategies, including diversification of suppliers and investment in technology, can mitigate potential impacts. Long-term risk management approaches should focus on sustainability and adaptability to changing market conditions. The timeline for risk evolution is ongoing, necessitating proactive measures to safeguard against emerging threats.

Strategic Recommendations

An exploration of how geographic and site-specific factors impact the operations of the Circus Companies industry in the US, focusing on location, topography, climate, vegetation, zoning, infrastructure, and cultural context.

Location: Circus companies thrive in urban areas with high population density, as these locations provide a larger audience base and greater accessibility to potential customers. Regions with a strong cultural appreciation for performing arts, such as New York City and Los Angeles, are particularly favorable, allowing for frequent performances and events. Additionally, proximity to major transportation hubs facilitates the movement of equipment and performers, enhancing operational efficiency and audience reach.

Topography: The operations of circus companies benefit from flat, open spaces that can accommodate large tents and performance areas. Urban parks and arenas are often utilized for performances, requiring careful consideration of local topography to ensure safety and accessibility. In regions with challenging terrain, such as mountainous areas, circus companies may face logistical difficulties in setting up and transporting equipment, which can limit performance opportunities.

Climate: Circus performances are significantly influenced by climate, as outdoor shows are subject to weather conditions. Warmer climates allow for longer performance seasons, while colder regions may restrict outdoor activities to summer months. Rain and extreme weather can lead to cancellations, necessitating contingency plans for indoor venues. Companies often invest in weather-resistant equipment and structures to mitigate climate-related disruptions and ensure audience comfort during performances.

Vegetation: The presence of vegetation can impact circus operations, particularly in outdoor settings where natural landscapes may enhance the aesthetic appeal of performances. However, companies must also manage vegetation to ensure safety and visibility for audiences. Compliance with local environmental regulations regarding land use and habitat protection is essential, especially in areas with protected ecosystems. Proper vegetation management practices help maintain performance sites while minimizing ecological impact.

Zoning and Land Use: Circus companies must navigate local zoning laws that dictate where performances can occur, often requiring permits for temporary structures like tents. Regulations vary by region, with some municipalities offering specific allowances for entertainment events, while others impose restrictions that can complicate operations. Understanding local land use policies is crucial for planning performances and ensuring compliance with safety and operational standards.

Infrastructure: Effective infrastructure is vital for circus companies, including access to transportation networks for moving equipment and performers. Reliable utilities, such as electricity and water, are necessary for lighting, sound systems, and sanitation facilities during events. Communication infrastructure is also important for coordinating logistics and marketing efforts. Companies often rely on partnerships with local venues that provide essential services and support for their operations.

Cultural and Historical: Circus companies often have deep historical roots in American culture, contributing to community identity and local traditions. Public perception can vary, with some communities embracing circus performances as family-friendly entertainment, while others may express concerns about animal welfare and environmental impact. Engaging with local communities through outreach and educational programs can foster positive relationships and enhance acceptance of circus activities.

A detailed overview of the Circus Companies industry’s market dynamics, competitive landscape, and operational conditions, highlighting the unique factors influencing its day-to-day activities.

Market Overview

Market Size: Medium

Description: This industry encompasses companies that specialize in the creation and presentation of circus acts, featuring a variety of performers such as acrobats, clowns, and animal trainers. Operations typically occur in traditional circus tents, theaters, and outdoor arenas, providing a unique entertainment experience.

Market Stage: Growth. The industry is currently experiencing growth, driven by increasing consumer interest in live entertainment and unique performance experiences. This is evidenced by a rise in ticket sales and the introduction of innovative circus formats.

Geographic Distribution: National. Circus companies operate across the United States, with a concentration in urban areas where large audiences can be attracted. Major cities often host multiple performances, while rural areas may see fewer shows.

Characteristics

Market Structure

Market Concentration: Fragmented. The industry is characterized by a fragmented market structure, with numerous small to medium-sized companies operating independently, alongside a few larger, well-established circus brands.

Segments

Distribution Channels

Success Factors

Demand Analysis

Demand Drivers

Competitive Landscape

Entry Barriers

Business Models

Operating Environment