NAICS Code 454110 Electronic Shopping and Mail-Order Houses


Retail Trade


This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

Cross References

Establishments primarily engaged in
  • Store retailing or a combination of store retailing and nonstore retailing in the same establishment: classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity
  • Retailing a general line of new and used merchandise on an auction basis from physical auction sites: classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores)
  • Facilitating business-to-business electronic sales of new and used merchandise on an auction basis using the Internet: classified in Industry 425110, Business to Business Electronic Markets;
  • Providing telemarketing (e.g., telephone marketing) services for others: classified in U.S. Industry 561422, Telemarketing Bureaus and Other Contact Centers;
  • Providing Internet publishing of classified ads: classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals
  • Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment: classified in Industry 518210, Data Processing, Hosting, and Related Services.

Illustrative Examples

  • Mail-order book clubs (not publishing)
  • Home shopping television orders
  • Collectors' items, mail-order houses
  • Mail-order houses
  • Internet auction sites, retail
  • Computer software, mail-order houses
  • Catalog (i.e., order-taking) offices of mail-order houses
  • Web retailers

Industries Included

  • Auctions, Internet retail
  • Audio and video content downloading retail sales sites
  • Book clubs, not publishing, mail-order
  • Business to Consumer retail sales Internet sites
  • Catalog (i.e., order-taking) offices of mail-order houses
  • Collectors' items, mail-order houses
  • Computer software, mail-order houses
  • Direct mailers (i.e., selling own merchandise)
  • Electronic auctions, retail
  • E-tailers
  • Institutional pharmacies, off-site, exclusively on Internet
  • Institutional pharmacies, off-site, mail-order
  • Internet auctions, retail
  • Internet retail sales sites
  • Mail-order houses
  • Order-taking offices of mail-order houses
  • Prerecorded tape, compact disc, and record mail-order houses
  • Television order, home shopping
  • Web retailers

Industry Leaders

Free Business Search - NAICS 454110

Industry Overview

Total Companies:9672

Est. Employment:70444