NAICS Code 453220 Gift, Novelty, and Souvenir Stores

Industry

Retail Trade

Description

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Cross References

Establishments primarily engaged in
  • Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale: classified in Subsector 454, Nonstore Retailers
  • Retailing stationery: classified in Industry 453210, Office Supplies and Stationery Stores
  • Retailing used curios and novelties: classified in Industry 453310, Used Merchandise Stores.

Illustrative Examples

  • Souvenir shops
  • Greeting card shops
  • Curio shops
  • Balloon shops
  • Novelty shops
  • Gift shops
  • Christmas stores

Industries Included

  • Balloon shops
  • Card shops, greeting
  • Christmas stores
  • Collectible gift shops (e.g., crystal, pewter, porcelain)
  • Craft (except craft supply) stores
  • Curio shops
  • Fruit basket or fruit bouquet store, except retailing exclusively by Internet
  • Gift shops
  • Gift stands, permanent location
  • Greeting card shops
  • Novelty shops
  • Party goods (e.g., paper supplies, decorations, novelties) stores
  • Seasonal and holiday decoration stores
  • Souvenir shops

Industry Leaders