What Is SIC Code Marketing?

SIC Code marketing is the process of using the SIC Code system for target marketing.

• Step 1: Match SIC codes to your current customer list
• Step 2: Analyze the results to determine the SIC Codes that contain the most customers, and even your best customers
• Step 3: Based on the analysis, use the data to target similar companies that are classified in the same SIC Codes as your top customers.

See: SIC Code Appending

Target Marketing by SIC Code

At the most specific level, the SIC code system is the business targeting system of choice for top marketers and marketing companies. There are over 10,000 industry categories (See: Extended SIC Codes) for a marketer to target. This allows for precise targeting and effective time management and use of resources.