What Is NAICS Code Marketing?

NAICS Code marketing is a strategic approach that involves utilizing the North American Industry Classification System (NAICS) for targeted marketing purposes. The NAICS is a classification system used to categorize industries based on their economic activities. It provides a standardized framework for organizing and analyzing industry data in North America.

Steps

Step 1 - Match NAICS Codes: To begin implementing NAICS Code marketing, the first step is to match the NAICS codes to your current customer list. This entails identifying the specific NAICS codes that correspond to the industries or sectors in which your customers operate. By doing so, you can gain valuable insights into the types of businesses that are already attracted to your products or services.

• See: NAICS Code Appending Service

Step 2 - Analyze Results: Once you have matched the NAICS codes to your customer list, the next step is to analyze the results. This analysis helps you determine which NAICS codes contain the most customers and identify any patterns or trends among your best customers. By understanding the industries that your top customers belong to, you can effectively target similar companies that are classified under the same NAICS codes.
Targeting specific industries or businesses based on NAICS codes offers several advantages. Firstly, the NAICS code system provides a comprehensive and detailed classification of industries, allowing for precise targeting. With over 1,012 specific industries to choose from, marketers have a wide range of options to focus their campaigns on.

Step 3 - Find New Businesses: Furthermore, NAICS Code marketing serves as a valuable tool for any company looking to find new business opportunities or increase market share. NAICS codes are cross-mapped with SIC codes, which means they can be used in conjunction with SIC Code marketing strategies to enhance targeting capabilities. By leveraging both systems, marketers can maximize their reach and identify potential customers from various perspectives.

Target Marketing by NAICS Code

Implementing NAICS Code marketing effectively requires access to accurate and up-to-date NAICS code data. This data can be obtained through NAICS Code appending services, which help enrich your customer database with NAICS codes. By appending NAICS codes to your customer list, you can enhance your targeting capabilities and refine your marketing strategies.