What is Email Marketing?

Marketing a commercial message to people or employees using email:

• To enhance relationships
• To acquire new customers
• To advertise new products and services

What can I expect with email marketing?

Advantages:

• Quick and easy
• Cheaper than Direct Mailing
• Can reach a large audience at once
• Tracking ability when software is used

Disadvantages:

• Average delivery rate of 56% according to Return Path
• 20% rejection rates
• 8% filtered
• Need to maintain compliance with CAN-SPAM
• Moderate fees to run email software

What is the difference between solicited and unsolicited emailing?

• Solicited or Opt-in emailing - method of emailing advertisements whereby a recipient has consented to receive it (ie:newsletters).
• Unsolicited emailing - sending emails to recipients who have not agreed to be contacted by the sender. There are strict rules regarding this form of contact and the CAN-SPAM ACT must be followed. Furthermore, the Majority of Email Deployment and Marketing Automation companies do not allow non permission-based/purchased emails lists, and you should review their policies before uploading a list. We recommend using the specialty service from Clickback for prospect emailing to ensure compliance.

Looking to start an Email Campaign? Submit a request now