NAICS Code 812921-13 - Photographs-Stock

Marketing Level - NAICS 8-Digit

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NAICS CODE 812921-13
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Looking for more companies? See NAICS 812921 - Photofinishing Laboratories (except One-Hour) - 338 companies, 936 emails.

NAICS Code 812921-13 Description (8-Digit)

Photographs-Stock is a subdivision of the Photofinishing Laboratories industry that involves the production and distribution of pre-existing photographs for commercial use. This industry includes the licensing of stock photographs to publishers, advertisers, graphic designers, and other creative professionals for use in their projects. The photographs can be of various subjects, such as nature, people, animals, and objects, and are often categorized by themes or keywords to make them easily searchable for potential buyers. The photographs can be sold as digital files or prints, and the licensing terms can vary depending on the intended use and duration of the license.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 812921 page

Tools

Tools commonly used in the Photographs-Stock industry for day-to-day tasks and operations.

  • Digital cameras
  • Image editing software (e.g. Adobe Photoshop, Lightroom)
  • Stock photography websites (e.g. Shutterstock, Getty Images)
  • Keyword research tools (e.g. Google Keyword Planner, SEMrush)
  • Analytics tools (e.g. Google Analytics, Adobe Analytics)
  • Social media platforms (e.g. Instagram, Pinterest)
  • Email marketing software (e.g. Mailchimp, Constant Contact)
  • Customer relationship management (CRM) software (e.g. Salesforce, HubSpot)
  • Payment processing platforms (e.g. PayPal, Stripe)
  • Project management tools (e.g. Trello, Asana)

Industry Examples of Photographs-Stock

Common products and services typical of NAICS Code 812921-13, illustrating the main business activities and contributions to the market.

  • Nature landscapes
  • Business and finance
  • Food and drink
  • Travel and tourism
  • Health and wellness
  • Technology and innovation
  • Education and learning
  • Sports and fitness
  • Fashion and beauty
  • Arts and culture

History

A concise historical narrative of NAICS Code 812921-13 covering global milestones and recent developments within the United States.

  • The "Photographs-Stock" industry has a long and rich history dating back to the 19th century when the first photographic images were captured. The first stock photo agency, Hulton Archive, was established in 1947 in the UK, and it was followed by other agencies such as Getty Images and Corbis in the 1990s. These agencies revolutionized the industry by digitizing their collections and making them available online. In recent years, the industry has seen significant growth due to the increasing demand for visual content in digital media. The rise of social media platforms and the need for high-quality images for marketing and advertising purposes have also contributed to the growth of the industry. In the United States, the "Photographs-Stock" industry has a similar history to that of the global industry. The first stock photo agency in the US, RobertStock, was established in 1920, and it was followed by other agencies such as Black Star and Magnum Photos. The industry experienced significant growth in the 1990s with the advent of digital technology, which made it easier to store and distribute images. The rise of the internet and e-commerce also contributed to the growth of the industry. In recent years, the industry has faced challenges due to the increasing competition from user-generated content and the availability of free images online. However, the demand for high-quality images for commercial use has kept the industry stable.