NAICS Code 722511-15 - Pizza

Marketing Level - NAICS 8-Digit

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NAICS CODE 722511-15
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NAICS Code 722511-15 Description (8-Digit)

The Pizza industry is a subdivision of the Full-Service Restaurants industry, which involves the preparation and serving of food and beverages for immediate consumption. The Pizza industry specifically focuses on the production and sale of pizzas, which are typically made with a dough base, tomato sauce, cheese, and various toppings. Pizzas can be served in a variety of styles, including thin crust, deep dish, and stuffed crust, and can be customized to meet the preferences of individual customers. The Pizza industry is highly competitive, with many small and large businesses vying for market share. Successful businesses in this industry must be able to produce high-quality pizzas at a reasonable price, while also providing excellent customer service.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 722511 page

Tools

Tools commonly used in the Pizza industry for day-to-day tasks and operations.

  • Pizza oven
  • Pizza peel
  • Pizza cutter
  • Dough mixer
  • Dough roller
  • Cheese grater
  • Topping containers
  • Sauce ladle
  • Pizza screen
  • Pizza stone
  • Pizza box sealer
  • Delivery bags
  • POS system
  • Refrigeration units
  • Freezers
  • Slicers
  • Food processors
  • Meat grinders
  • Vegetable choppers

Industry Examples of Pizza

Common products and services typical of NAICS Code 722511-15, illustrating the main business activities and contributions to the market.

  • Thin crust pizza
  • Deep dish pizza
  • Stuffed crust pizza
  • Neapolitan pizza
  • Sicilian pizza
  • Margherita pizza
  • Pepperoni pizza
  • Hawaiian pizza
  • Vegetarian pizza
  • Meat lovers pizza
  • Gluten-free pizza
  • Gourmet pizza
  • Personal pizza
  • Family-sized pizza
  • Pizza by the slice
  • Pizza delivery
  • Pizza takeout
  • Pizza catering
  • Pizza buffet

History

A concise historical narrative of NAICS Code 722511-15 covering global milestones and recent developments within the United States.

  • The history of pizza dates back to ancient civilizations such as the Greeks, Egyptians, and Romans, who all had their versions of flatbreads with toppings. However, the modern pizza as we know it today originated in Naples, Italy, in the 18th century. The Margherita pizza, with its tomato, mozzarella, and basil toppings, was created in honor of Queen Margherita of Savoy in 1889. Pizza became popular in the United States after World War II, with the opening of the first pizzeria in New York City in 1905. Since then, the industry has grown significantly, with the introduction of frozen pizzas, delivery services, and the rise of chain restaurants. In recent years, the pizza industry in the United States has seen a shift towards healthier options, with the introduction of gluten-free crusts, vegan cheese, and organic toppings. The industry has also seen an increase in online ordering and delivery services, with the rise of third-party delivery apps such as Uber Eats and Grubhub. Additionally, there has been a trend towards customization, with many pizza chains offering build-your-own options. Despite the challenges posed by the COVID-19 pandemic, the pizza industry has remained resilient, with many restaurants adapting to offer contactless delivery and curbside pickup options.