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NAICS Code 721199-06 Description (8-Digit)

Guest Ranches are establishments that offer lodging and recreational activities in a ranch setting. These types of accommodations are typically located in rural areas and provide guests with a unique experience of living on a ranch. Guest Ranches offer a range of activities such as horseback riding, hiking, fishing, and camping. They also provide guests with the opportunity to learn about ranch life and participate in ranch activities such as cattle drives, branding, and rodeos. Guest Ranches are a popular vacation destination for families, couples, and individuals who want to experience the outdoors and learn about ranch life.

Hierarchy Navigation for NAICS Code 721199-06

Tools

Tools commonly used in the Guest Ranches industry for day-to-day tasks and operations.

  • Saddles
  • Bridles
  • Halters
  • Lariats
  • Ropes
  • Spurs
  • Riding helmets
  • Chaps
  • Farrier tools
  • Hoof picks
  • Horse brushes
  • Trailers
  • Camping gear
  • Fishing gear
  • ATV's
  • Ranch trucks
  • Hay balers
  • Tractors
  • Chainsaws
  • Fencing tools

Industry Examples of Guest Ranches

Common products and services typical of NAICS Code 721199-06, illustrating the main business activities and contributions to the market.

  • Horseback riding
  • Cattle drives
  • Fishing
  • Hiking
  • Camping
  • Rodeos
  • Trail rides
  • Hunting
  • Wildlife viewing
  • Ranch activities

Certifications, Compliance and Licenses for NAICS Code 721199-06 - Guest Ranches

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Dude Ranchers' Association (DRA) Certification: The DRA certification is a voluntary program that ensures guest ranches meet high standards of quality, safety, and hospitality. The certification process includes an on-site inspection and evaluation of the ranch's facilities, operations, and services. The DRA is a non-profit organization that represents more than 100 guest ranches in the US and Canada.
  • Food Safety Modernization Act (FSMA) Compliance: The FSMA is a set of regulations that aim to prevent foodborne illnesses by improving food safety practices. Guest ranches that serve food must comply with the FSMA regulations, which include requirements for food safety plans, hazard analysis, and preventive controls. The regulations are enforced by the US Food and Drug Administration (FDA).
  • Occupational Safety and Health Administration (OSHA) Compliance: Guest ranches must comply with OSHA regulations to ensure a safe and healthy work environment for employees and guests. OSHA regulations cover a wide range of topics, including hazard communication, personal protective equipment, and emergency action plans. The regulations are enforced by OSHA, a federal agency that oversees workplace safety.
  • Wilderness First Aid Certification: Guest ranches that offer outdoor activities such as horseback riding, hiking, and camping should have staff members who are trained in wilderness first aid. Wilderness first aid certification programs teach participants how to respond to medical emergencies in remote locations where professional medical help may not be available. Several organizations offer wilderness first aid certification, including the National Outdoor Leadership School (NOLS) and the Wilderness Medicine Institute (WMI).
  • American Red Cross Lifeguard Certification: Guest ranches that have swimming pools or offer water activities should have lifeguards who are certified by the American Red Cross. The certification program teaches lifeguards how to prevent and respond to aquatic emergencies, including drowning, spinal injuries, and heart attacks.

History

A concise historical narrative of NAICS Code 721199-06 covering global milestones and recent developments within the United States.

  • Guest Ranches have a rich history dating back to the late 19th century when they were established as working ranches that offered accommodation to guests. The first guest ranch was established in 1893 in Wyoming, USA, by a man named HF Miller. The industry grew in popularity in the early 20th century, with many ranches opening up across the western United States. During the Great Depression, guest ranches became a popular vacation destination for families seeking affordable vacations. In recent years, guest ranches have evolved to offer a wide range of activities, including horseback riding, hiking, fishing, and more. Today, guest ranches are a popular vacation destination for people of all ages, offering a unique and authentic experience of the American West. Guest ranches in the United States have seen significant growth in recent years, with many ranches expanding their offerings to include a wide range of activities and amenities. In 2019, the guest ranch industry generated $1.1 billion in revenue, with an estimated 62,000 people employed in the industry. The growth of the industry can be attributed to several factors, including increased interest in outdoor recreation, a desire for authentic travel experiences, and the popularity of Western-themed entertainment. Guest ranches have also adapted to changing consumer preferences by offering a range of accommodations, from rustic cabins to luxury lodges, and by providing a variety of activities, such as yoga, spa treatments, and culinary experiences. Overall, the guest ranch industry in the United States is thriving, with continued growth expected in the coming years.

Future Outlook for Guest Ranches

The anticipated future trajectory of the NAICS 721199-06 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The future outlook for the Guest Ranches industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing popularity of outdoor activities and the rising demand for unique travel experiences. The industry is also expected to benefit from the growing trend of eco-tourism and sustainable travel. Additionally, the industry is likely to see an increase in demand from domestic travelers due to the ongoing COVID-19 pandemic and the restrictions on international travel. However, the industry may face challenges such as increasing competition from other types of accommodations and the need to adapt to changing consumer preferences and expectations.

Industry Innovations for NAICS Code 721199-06

Recent groundbreaking advancements and milestones in the Guest Ranches industry, reflecting notable innovations that have reshaped its landscape.

  • Use Of Technology: Many guest ranches are incorporating technology into their operations to enhance the guest experience. This includes the use of mobile apps for booking and communication, as well as the use of virtual reality to showcase the ranch and its activities.
  • Sustainable Practices: Guest ranches are increasingly adopting sustainable practices such as using renewable energy sources, reducing waste, and conserving water. This not only benefits the environment but also appeals to eco-conscious travelers.
  • Culinary Experiences: Many guest ranches are focusing on providing unique culinary experiences to their guests. This includes farm-to-table dining, cooking classes, and wine tastings.
  • Adventure Activities: Guest ranches are offering a wide range of adventure activities such as horseback riding, hiking, fishing, and zip-lining to attract guests who are looking for outdoor experiences.
  • Wellness Programs: Some guest ranches are incorporating wellness programs such as yoga, meditation, and spa treatments to cater to guests who are looking for relaxation and rejuvenation.

NAICS Code 721199-06 - Guest Ranches

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