Tools commonly used in the Amusement & Theme Parks industry for day-to-day tasks and operations.

• Roller coasters
• Ferris wheels
• Water rides
• Virtual reality simulators
• Bumper cars
• Go-karts
• Arcade games
• Laser tag equipment
• Sound systems
• Lighting equipment
• Ticketing systems
• Crowd control barriers
• Cleaning equipment
• Maintenance tools
• Safety equipment
• Food service equipment
• Merchandise sales systems
• Marketing and advertising software
• Customer feedback systems

Common products and services typical of NAICS Code 713110-04, illustrating the main business activities and contributions to the market.

• Themed amusement parks
• Water parks with slides and wave pools
• Family entertainment centers with mini-golf and go-karts
• Indoor amusement parks with rides and games
• Adventure parks with zip lines and ropes courses
• Animal theme parks with petting zoos and animal shows
• Science centers with interactive exhibits and simulators
• Historical theme parks with reenactments and period-specific attractions
• Seasonal theme parks with Halloween or Christmas themes
• Combination parks with both amusement rides and water attractions.

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

• Amusement Ride Safety Inspection: This certification is required for individuals who inspect amusement rides and attractions. The National Association of Amusement Ride Safety Officials (NAARSO) provides this certification.
• Certified Pool Operator: This certification is required for individuals who operate and maintain public swimming pools. The National Swimming Pool Foundation (NSPF) provides this certification.
• Food Handler's Permit: This permit is required for individuals who handle food in amusement parks. The National Restaurant Association provides this permit.
• First Aid and CPR Certification: This certification is required for individuals who work in amusement parks and may need to provide first aid or CPR. The American Red Cross provides this certification.
• OSHA Compliance: Amusement parks must comply with Occupational Safety and Health Administration (OSHA) regulations to ensure the safety of employees and guests.

A concise historical narrative of NAICS Code 713110-04 covering global milestones and recent developments within the United States.

• The Amusement & Theme Parks industry has a long and rich history dating back to the late 19th century. The first amusement park, Tivoli Gardens, opened in Copenhagen, Denmark in 1843. In the United States, the first amusement park was Coney Island, which opened in 1895. Since then, the industry has grown significantly, with the introduction of new technologies and attractions. Notable advancements include the introduction of roller coasters, water rides, and virtual reality experiences. In recent history, the industry has faced challenges due to the COVID-19 pandemic, with many parks closing temporarily or operating at reduced capacity. However, the industry has shown resilience and adaptability, with many parks implementing new safety measures and introducing virtual experiences to keep visitors engaged.

The anticipated future trajectory of the NAICS 713110-04 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

• Growth Prediction: Growing

  The future outlook for the Amusement & Theme Parks industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing demand for leisure activities and the rise in disposable income. The industry is also expected to benefit from the growing popularity of theme parks and the increasing number of tourists visiting the USA. However, the industry may face challenges due to the ongoing COVID-19 pandemic and the resulting restrictions on travel and large gatherings. The industry is expected to adapt to the changing circumstances by implementing safety measures and offering new experiences to attract visitors.

Recent groundbreaking advancements and milestones in the Amusement & Theme Parks industry, reflecting notable innovations that have reshaped its landscape.

• Virtual Reality Rides: Amusement parks are introducing virtual reality rides that provide a more immersive experience to visitors. These rides use VR headsets to transport visitors to different worlds and provide a unique experience.
• Interactive Attractions: Theme parks are introducing interactive attractions that allow visitors to participate in the experience. These attractions use technology to create interactive environments that respond to visitors' actions.
• Mobile Apps: Amusement parks are introducing mobile apps that allow visitors to plan their visit, purchase tickets, and access information about the park. These apps also provide real-time information about wait times and ride availability.
• Themed Lands: Theme parks are introducing themed lands that provide a more immersive experience to visitors. These lands are designed to transport visitors to different worlds and provide a unique experience.
• Sustainable Practices: Amusement parks are introducing sustainable practices to reduce their environmental impact. These practices include using renewable energy sources, reducing waste, and conserving water.

This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Amusement & Theme Parks industry. It highlights the primary inputs that Amusement & Theme Parks professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Equipment

Audio-Visual Equipment: Used for shows and entertainment, this equipment enhances guest experiences by providing engaging audio and visual presentations.

First Aid Kits: Equipped with essential medical supplies, these kits are vital for addressing minor injuries and emergencies, ensuring guest safety and well-being.

Food Service Equipment: Equipment such as grills, fryers, and refrigerators are necessary for food preparation and storage, enabling parks to offer a variety of dining options to visitors.

Queue Management Systems: These systems help manage guest lines efficiently, reducing wait times and improving the flow of visitors throughout the park.

Ride Control Systems: These systems are crucial for the safe operation of amusement rides, allowing operators to monitor and control ride functions, ensuring safety and compliance with regulations.

Ride Maintenance Tools: Specialized tools are necessary for the upkeep and repair of rides, ensuring they remain safe and operational for guests.

Safety Harnesses: Used in various rides, these harnesses secure riders safely, preventing accidents and ensuring a secure experience during thrilling attractions.

Ticketing Systems: Automated ticketing systems streamline the entry process for guests, improving efficiency and reducing wait times at the park entrance.

Material

Costumes and Props: Costumes and props are essential for themed events and character appearances, enhancing the immersive experience for guests.

Lighting Equipment: High-quality lighting is crucial for creating ambiance and enhancing the visual appeal of attractions, especially during nighttime operations.

Promotional Materials: Brochures, flyers, and banners are important for marketing the park's attractions and events, helping to attract visitors and enhance brand visibility.

Signage Materials: Durable materials for creating informative and directional signs throughout the park are essential for guiding guests and enhancing their experience.

Theming Materials: Materials such as foam, fiberglass, and paint are essential for creating immersive environments and attractions that enhance the overall guest experience.

Service

Cleaning Services: Regular cleaning services are crucial for maintaining hygiene and cleanliness throughout the park, ensuring a pleasant experience for all guests.

Consulting Services: Expert consulting services provide guidance on park operations, safety standards, and guest experience enhancements, helping to improve overall performance.

Event Planning Services: These services assist in organizing special events and promotions within the park, enhancing guest engagement and driving attendance.

Insurance Services: Comprehensive insurance coverage is necessary to protect the park against liabilities and potential risks associated with operating attractions.

Maintenance Services: Regular maintenance services are vital for ensuring that rides and attractions operate smoothly and safely, minimizing downtime and enhancing guest satisfaction.

Security Services: Professional security services are essential for maintaining a safe environment for guests and staff, managing crowd control, and responding to emergencies.

Transportation Services: Shuttle and transportation services are important for providing guests with convenient access to and from the park, enhancing their overall experience.

Explore a detailed compilation of the unique products and services offered by the Amusement & Theme Parks industry. This section provides precise examples of how each item is utilized, showcasing the diverse capabilities and contributions of the Amusement & Theme Parks to its clients and markets. This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Amusement & Theme Parks industry. It highlights the primary inputs that Amusement & Theme Parks professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Service

Event Hosting Services: Offering venues for private events such as birthday parties and corporate gatherings, this service provides customized experiences for groups. Event hosting includes catering, entertainment, and exclusive access to attractions, making it a popular choice for celebrations.

Food and Beverage Services: Offering a wide range of dining options, from quick snacks to full-service restaurants, this service caters to the diverse tastes of visitors. Food is prepared on-site, ensuring freshness and convenience for guests looking to refuel during their visit.

Game Booths: These interactive attractions allow guests to participate in games of skill and chance, often awarding prizes. Game booths are strategically placed throughout the park, encouraging guest participation and adding to the festive atmosphere.

Guest Services: This includes information desks, lost and found, and customer support, aimed at enhancing the visitor experience. Staff are trained to assist guests with inquiries and issues, ensuring a smooth and enjoyable visit.

Live Entertainment Shows: These performances include concerts, theatrical productions, and character meet-and-greets, designed to engage audiences of all ages. The shows are meticulously planned and executed, offering guests memorable experiences that enhance their visit.

Merchandise Sales: This service involves the sale of themed souvenirs, apparel, and memorabilia, allowing guests to take home a piece of their experience. The merchandise is often exclusive to the park, enhancing its appeal and providing additional revenue.

Park Maintenance Services: Regular maintenance of rides, attractions, and facilities ensures safety and operational efficiency. This service is crucial for maintaining high standards of cleanliness and safety, which are essential for guest satisfaction.

Ride Operations: This service encompasses the management and operation of various amusement rides, ensuring safety and enjoyment for guests. Operators are trained to oversee ride mechanics and assist guests, providing a thrilling experience that attracts visitors.

Themed Attractions: These immersive experiences transport guests into different worlds, often based on popular culture or historical themes. Themed attractions are carefully designed to engage visitors, making them feel part of the story and enhancing their overall enjoyment.

Equipment

Amusement Rides: These thrilling attractions, such as roller coasters and Ferris wheels, are designed to provide excitement and entertainment. Each ride is engineered for safety and enjoyment, drawing crowds and enhancing the overall park experience.

Safety Equipment: Essential for ensuring guest safety, this includes harnesses, safety bars, and emergency equipment. Properly maintained safety equipment is critical for the operation of rides and attractions, providing peace of mind for visitors.

Water Attractions: Including water slides and splash pads, these features provide refreshing fun during hot weather. Designed for safety and enjoyment, water attractions are popular among families and contribute to the park's overall appeal.

A thorough examination of the Amusement & Theme Parks industry’s external dynamics, focusing on the political, economic, social, technological, legal, and environmental factors that shape its operations and strategic direction.

Political Factors

Economic Factors

Social Factors

Technological Factors

Legal Factors

Economical Factors

An in-depth look at the Amusement & Theme Parks industry's value chain, highlighting its role, key activities, and efficiency strategies, along with its unique value drivers and competitive strengths.

Value Chain Position

Category: Service Provider
Value Stage: Final
Description: Amusement and theme parks operate as service providers in the entertainment sector, focusing on delivering enjoyable experiences through various attractions and entertainment options. They engage in the operation of rides, games, and shows, ensuring a memorable visit for guests.

Upstream Industries

Downstream Industries

Primary Activities

Inbound Logistics: Inbound logistics involve the procurement of supplies and equipment necessary for park operations, including ride components, food supplies, and maintenance materials. Effective inventory management systems are crucial for ensuring that all necessary items are available when needed, while quality control measures ensure that all inputs meet safety and operational standards.

Operations: Core operations include the management of rides, attractions, and entertainment shows. This involves regular maintenance and safety inspections to ensure compliance with industry regulations. Staff training is essential for delivering high-quality guest services and maintaining operational efficiency, with a focus on guest safety and satisfaction.

Marketing & Sales: Marketing strategies often include promotional campaigns, partnerships with travel agencies, and social media engagement to attract visitors. Customer relationship practices focus on loyalty programs and feedback mechanisms to enhance guest experiences. Sales processes typically involve online ticketing systems and on-site sales to streamline visitor access.

Support Activities

Infrastructure: Management systems in amusement parks include operational software for scheduling, ticketing, and maintenance tracking. Organizational structures often consist of various departments, such as operations, marketing, and guest services, working collaboratively to enhance the visitor experience.

Human Resource Management: Workforce requirements include a diverse range of roles, from ride operators to customer service representatives. Training programs focus on safety protocols, guest interaction, and operational procedures to ensure staff are well-prepared to meet visitor needs.

Technology Development: Key technologies used in the industry include ride control systems, ticketing software, and customer engagement apps. Innovation practices focus on enhancing guest experiences through technology, such as virtual queues and mobile apps for navigation and information.

Procurement: Sourcing strategies involve establishing relationships with suppliers for rides, food, and merchandise. Supplier relationship management is crucial for ensuring timely delivery and quality of inputs, while purchasing practices often emphasize competitive pricing and reliability.

Value Chain Efficiency

Process Efficiency: Operational effectiveness is measured through visitor throughput, ride uptime, and guest satisfaction scores. Common efficiency measures include tracking wait times and optimizing staffing levels to enhance the visitor experience during peak periods.

Integration Efficiency: Coordination methods involve regular communication between departments to ensure alignment on operational goals and guest services. Communication systems often include digital platforms for real-time updates on park operations and visitor feedback.

Resource Utilization: Resource management practices focus on optimizing staff schedules and minimizing waste in food and materials. Optimization approaches may involve analyzing visitor patterns to enhance staffing and resource allocation, adhering to industry standards for efficiency.

Value Chain Summary

Key Value Drivers: Primary sources of value creation include unique attractions, high-quality guest services, and effective marketing strategies. Critical success factors involve maintaining safety standards and continuously innovating to enhance the visitor experience.

Competitive Position: Sources of competitive advantage include the ability to offer exclusive attractions and experiences that differentiate the park from competitors. Industry positioning is influenced by location, brand reputation, and partnerships with local businesses, impacting market dynamics.

Challenges & Opportunities: Current industry challenges include fluctuating visitor numbers due to economic conditions and competition from alternative entertainment options. Future trends may involve increased demand for immersive experiences and technology integration, presenting opportunities for parks to innovate and expand their offerings.

A focused SWOT analysis that examines the strengths, weaknesses, opportunities, and threats facing the Amusement & Theme Parks industry within the US market. This section provides insights into current conditions, strategic interactions, and future growth potential.

Strengths

Industry Infrastructure and Resources: The industry is supported by a robust infrastructure that includes well-designed parks, attractions, and facilities that enhance visitor experiences. This strong foundation allows for efficient operations and the ability to accommodate large crowds, which is crucial for profitability and customer satisfaction.

Technological Capabilities: Advancements in ride technology, virtual reality experiences, and mobile applications provide significant advantages. The industry is characterized by a moderate level of innovation, with companies investing in new attractions and experiences to enhance visitor engagement and operational efficiency.

Market Position: The industry holds a strong position within the broader entertainment sector, with significant market share and brand recognition. Major parks often dominate regional markets, benefiting from loyal customer bases and strong marketing strategies that enhance their competitive edge.

Financial Health: Financial performance across the industry is generally strong, with many parks reporting stable revenue growth and healthy profit margins. The financial health is bolstered by consistent demand for entertainment and leisure activities, although economic downturns can impact discretionary spending.

Supply Chain Advantages: The industry benefits from established relationships with suppliers of rides, food, and merchandise, which enhance procurement efficiency. Strong logistics networks facilitate timely delivery of products and services, contributing to operational effectiveness and customer satisfaction.

Workforce Expertise: The labor force in this industry is skilled and diverse, with many employees trained in customer service, safety protocols, and ride operations. This expertise is essential for maintaining high safety standards and delivering exceptional visitor experiences, although ongoing training is necessary to keep pace with industry changes.

Weaknesses

Structural Inefficiencies: Some parks face structural inefficiencies due to outdated attractions or inadequate facility layouts, leading to increased operational costs. These inefficiencies can hinder competitiveness, particularly against newer, more modern parks that offer enhanced experiences.

Cost Structures: The industry grapples with rising costs associated with maintenance, labor, and compliance with safety regulations. These cost pressures can squeeze profit margins, necessitating careful management of pricing strategies and operational efficiencies to remain profitable.

Technology Gaps: While some parks are technologically advanced, others lag in adopting new technologies for ride safety and visitor engagement. This gap can result in lower visitor satisfaction and higher operational costs, impacting overall competitiveness.

Resource Limitations: The industry is vulnerable to fluctuations in the availability of resources, such as skilled labor and materials for ride construction. These limitations can disrupt operations and impact the ability to introduce new attractions or maintain existing ones.

Regulatory Compliance Issues: Navigating the complex landscape of safety regulations poses challenges for many parks. Compliance costs can be significant, and failure to meet regulatory standards can lead to penalties and reputational damage, affecting visitor trust.

Market Access Barriers: Entering new markets can be challenging due to established competition and regulatory hurdles. Companies may face difficulties in gaining permits or meeting local regulations, limiting growth opportunities in new regions.

Opportunities

Market Growth Potential: There is significant potential for market growth driven by increasing consumer demand for unique entertainment experiences. The trend towards immersive attractions and themed events presents opportunities for parks to expand their offerings and capture new market segments.

Emerging Technologies: Advancements in virtual reality, augmented reality, and mobile technology offer opportunities for enhancing visitor experiences. These technologies can lead to increased engagement and operational efficiency, allowing parks to attract tech-savvy audiences.

Economic Trends: Favorable economic conditions, including rising disposable incomes and increased leisure spending, support growth in the amusement park sector. As consumers prioritize experiences over material goods, demand for entertainment options is expected to rise.

Regulatory Changes: Potential regulatory changes aimed at promoting safety and accessibility could benefit the industry. Parks that adapt to these changes by enhancing safety measures or improving accessibility may gain a competitive edge and attract a broader audience.

Consumer Behavior Shifts: Shifts in consumer preferences towards experiential spending create opportunities for growth. Parks that align their offerings with these trends can attract a wider customer base and enhance brand loyalty, particularly among younger demographics.

Threats

Competitive Pressures: Intense competition from both domestic and international amusement parks poses a significant threat to market share. Companies must continuously innovate and differentiate their attractions to maintain a competitive edge in a crowded marketplace.

Economic Uncertainties: Economic fluctuations, including recessions and changes in consumer spending habits, can impact demand for amusement park visits. Companies must remain agile to adapt to these uncertainties and mitigate potential impacts on attendance.

Regulatory Challenges: The potential for stricter regulations regarding safety and environmental practices can pose challenges for the industry. Parks must invest in compliance measures to avoid penalties and ensure visitor safety, which can increase operational costs.

Technological Disruption: Emerging technologies in home entertainment and virtual experiences could disrupt the market for traditional amusement parks. Companies need to monitor these trends closely and innovate to stay relevant in a changing entertainment landscape.

Environmental Concerns: Increasing scrutiny on environmental sustainability practices poses challenges for the industry. Parks must adopt sustainable practices to meet consumer expectations and regulatory requirements, which can require significant investment.

SWOT Summary

Strategic Position: The industry currently enjoys a strong market position, bolstered by robust consumer demand for entertainment experiences. However, challenges such as rising costs and competitive pressures necessitate strategic innovation and adaptation to maintain growth. The future trajectory appears promising, with opportunities for expansion into new markets and attractions, provided that companies can navigate the complexities of regulatory compliance and technological advancements.

Key Interactions

Growth Potential: The growth prospects for the industry are robust, driven by increasing consumer demand for unique and immersive entertainment experiences. Key growth drivers include the rising popularity of themed attractions, advancements in technology, and favorable economic conditions. Market expansion opportunities exist in both domestic and international markets, particularly as consumers seek out novel experiences. However, challenges such as resource limitations and regulatory compliance must be addressed to fully realize this potential. The timeline for growth realization is projected over the next five to ten years, contingent on successful adaptation to market trends and consumer preferences.

Risk Assessment: The overall risk level for the industry is moderate, with key risk factors including economic uncertainties, competitive pressures, and supply chain vulnerabilities. Industry players must be vigilant in monitoring external threats, such as changes in consumer behavior and regulatory landscapes. Effective risk management strategies, including diversification of attractions and investment in technology, can mitigate potential impacts. Long-term risk management approaches should focus on sustainability and adaptability to changing market conditions. The timeline for risk evolution is ongoing, necessitating proactive measures to safeguard against emerging threats.

Strategic Recommendations

An exploration of how geographic and site-specific factors impact the operations of the Amusement & Theme Parks industry in the US, focusing on location, topography, climate, vegetation, zoning, infrastructure, and cultural context.

Location: Amusement and theme parks thrive in regions with high population density and tourism, such as California and Florida, where proximity to major cities and attractions enhances visitor access. Areas near major highways and airports facilitate easy transportation for guests, while local attractions can complement park offerings, creating a synergistic effect that boosts attendance and revenue.

Topography: The industry benefits from flat, expansive land suitable for large-scale attractions and facilities. Regions with minimal elevation changes allow for easier construction and maintenance of rides and attractions. However, parks located in hilly or mountainous areas may face challenges in accessibility and infrastructure development, impacting visitor experience and operational efficiency.

Climate: Warm, temperate climates are ideal for amusement parks, as they allow for year-round operation and outdoor attractions. Seasonal variations can affect attendance, with summer months typically seeing peak visitor numbers. Parks in regions with harsh winters may need to adapt by offering indoor attractions or seasonal events to maintain revenue during off-peak months.

Vegetation: Natural vegetation can enhance the aesthetic appeal of amusement parks, providing shade and creating immersive environments. However, parks must manage landscaping to comply with local environmental regulations, ensuring that native ecosystems are preserved. Effective vegetation management is crucial for maintaining safety and visibility around attractions while also enhancing the overall guest experience.

Zoning and Land Use: Amusement parks require specific zoning classifications that permit large-scale entertainment operations. Local regulations may dictate the types of attractions allowed, noise levels, and operational hours. Obtaining the necessary permits can be a lengthy process, and parks must navigate varying regulations across different jurisdictions, which can impact expansion plans and operational flexibility.

Infrastructure: Robust infrastructure is essential for the successful operation of amusement parks, including reliable transportation access, utilities, and waste management systems. Parks require substantial electrical and water supplies to support rides and attractions, as well as efficient waste disposal systems to handle large visitor volumes. Communication infrastructure is also critical for operational management and guest services.

Cultural and Historical: The presence of amusement parks often reflects local cultural values and historical significance, with many parks becoming iconic landmarks in their regions. Community acceptance can vary, with some residents embracing the economic benefits while others may express concerns about noise and traffic. Parks often engage in community outreach to foster positive relationships and address local concerns, ensuring their operations align with community interests.

A detailed overview of the Amusement & Theme Parks industry’s market dynamics, competitive landscape, and operational conditions, highlighting the unique factors influencing its day-to-day activities.

Market Overview

Market Size: Large

Description: This industry encompasses the operation of amusement and theme parks that provide a variety of attractions, including rides, games, shows, and themed entertainment experiences. These parks are designed to offer visitors a fun and engaging atmosphere, often centered around a specific theme or concept.

Market Stage: Mature. The industry is in a mature stage characterized by established parks with loyal customer bases, ongoing investments in new attractions, and a focus on enhancing visitor experiences to maintain competitiveness.

Geographic Distribution: Regional. Amusement and theme parks are typically located in regions with high population densities and tourist attractions, with notable concentrations in areas like California and Florida, where major parks draw visitors from across the country.

Characteristics

Market Structure

Market Concentration: Moderately Concentrated. The industry features a mix of large, well-known parks and smaller, regional attractions, with major players holding significant market share while smaller parks cater to local audiences.

Segments

Distribution Channels

Success Factors

Demand Analysis

Demand Drivers

Competitive Landscape

Entry Barriers

Business Models

Operating Environment