NAICS Code 713110-04 - Amusement & Theme Parks

Marketing Level - NAICS 8-Digit

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NAICS Code 713110-04 Description (8-Digit)

The Amusement & Theme Parks industry is a subdivision of the broader Amusement and Theme Parks NAICS code. This industry involves the operation of amusement and theme parks, which are venues that offer a variety of attractions, such as rides, games, shows, and other entertainment options. These parks are designed to provide visitors with a fun and exciting experience, and they often have a specific theme or concept that ties all of the attractions together. The industry is highly competitive, and companies must constantly innovate and invest in new attractions to attract visitors and remain profitable.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 713110 page

Tools

Tools commonly used in the Amusement & Theme Parks industry for day-to-day tasks and operations.

  • Roller coasters
  • Ferris wheels
  • Water rides
  • Virtual reality simulators
  • Bumper cars
  • Go-karts
  • Arcade games
  • Laser tag equipment
  • Sound systems
  • Lighting equipment
  • Ticketing systems
  • Crowd control barriers
  • Cleaning equipment
  • Maintenance tools
  • Safety equipment
  • Food service equipment
  • Merchandise sales systems
  • Marketing and advertising software
  • Customer feedback systems

Industry Examples of Amusement & Theme Parks

Common products and services typical of NAICS Code 713110-04, illustrating the main business activities and contributions to the market.

  • Themed amusement parks
  • Water parks with slides and wave pools
  • Family entertainment centers with mini-golf and go-karts
  • Indoor amusement parks with rides and games
  • Adventure parks with zip lines and ropes courses
  • Animal theme parks with petting zoos and animal shows
  • Science centers with interactive exhibits and simulators
  • Historical theme parks with reenactments and period-specific attractions
  • Seasonal theme parks with Halloween or Christmas themes
  • Combination parks with both amusement rides and water attractions.

History

A concise historical narrative of NAICS Code 713110-04 covering global milestones and recent developments within the United States.

  • The Amusement & Theme Parks industry has a long and rich history dating back to the late 19th century. The first amusement park, Tivoli Gardens, opened in Copenhagen, Denmark in 1843. In the United States, the first amusement park was Coney Island, which opened in 1895. Since then, the industry has grown significantly, with the introduction of new technologies and attractions. Notable advancements include the introduction of roller coasters, water rides, and virtual reality experiences. In recent history, the industry has faced challenges due to the COVID-19 pandemic, with many parks closing temporarily or operating at reduced capacity. However, the industry has shown resilience and adaptability, with many parks implementing new safety measures and introducing virtual experiences to keep visitors engaged.