Tools commonly used in the Water Parks industry for day-to-day tasks and operations.

• Water slide parts and maintenance equipment
• Pool cleaning equipment
• Life jackets and other safety equipment
• Water filtration and treatment systems
• Water testing kits
• Water pumps and plumbing equipment
• Landscaping and gardening tools for park maintenance
• Food and beverage preparation equipment
• Point of sale systems for ticket sales and transactions
• Audio and visual equipment for entertainment and announcements

Common products and services typical of NAICS Code 713110-02, illustrating the main business activities and contributions to the market.

• Wave pools
• Lazy rivers
• Water slides
• Kiddie pools
• Water play areas
• Flow riders
• Water coasters
• Water obstacle courses
• Water trampolines
• Water volleyball courts

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

• Aquatic Facility Operator (AFO): AFO certification is required for individuals who operate public swimming pools and spas. The certification is provided by the National Recreation and Park Association (NRPA). The certification ensures that the operator has the knowledge and skills to maintain a safe and healthy environment for swimmers.
• Certified Pool Operator (CPO): CPO certification is required for individuals who operate public swimming pools and spas. The certification is provided by the National Swimming Pool Foundation (NSPF). The certification ensures that the operator has the knowledge and skills to maintain a safe and healthy environment for swimmers.
• Lifeguard Certification: Lifeguard certification is required for individuals who work as lifeguards at water parks. The certification is provided by the American Red Cross. The certification ensures that the lifeguard has the knowledge and skills to prevent and respond to aquatic emergencies.
• Water Safety Instructor (WSI): WSI certification is required for individuals who teach swimming lessons at water parks. The certification is provided by the American Red Cross. The certification ensures that the instructor has the knowledge and skills to teach swimming lessons in a safe and effective manner.
• Certified Aquatic Professional (CAP): CAP certification is provided by the National Recreation and Park Association (NRPA). The certification is designed for professionals who manage aquatic facilities, including water parks. The certification ensures that the professional has the knowledge and skills to manage a safe and healthy environment for swimmers.

A concise historical narrative of NAICS Code 713110-02 covering global milestones and recent developments within the United States.

• The water park industry has a long history dating back to the 1940s when the first water park was opened in Texas, USA. The industry has since grown to become a popular recreational activity worldwide, with notable advancements such as the introduction of wave pools, lazy rivers, and water slides. In recent years, water parks have become more innovative, with the incorporation of technology such as virtual reality and interactive water features. In the United States, the industry has seen significant growth in the past decade, with the opening of new water parks and the expansion of existing ones. Notable examples include the opening of Volcano Bay at Universal Orlando Resort in 2017 and the expansion of Kalahari Resorts & Conventions in multiple locations across the country.

The anticipated future trajectory of the NAICS 713110-02 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

• Growth Prediction: Growing

  The water parks industry in the USA is expected to grow in the coming years. The industry is expected to benefit from the increasing popularity of water parks as a family-friendly entertainment option. The industry is also expected to benefit from the growing number of tourists visiting the USA. The industry is expected to face challenges such as increasing competition from other entertainment options and the need to constantly innovate to keep up with changing consumer preferences. However, the industry is expected to continue to grow due to the increasing popularity of water parks and the growing number of tourists visiting the USA.

Recent groundbreaking advancements and milestones in the Water Parks industry, reflecting notable innovations that have reshaped its landscape.

• Virtual Reality Water Slides: Virtual reality technology is being used to create water slides that provide a more immersive experience for visitors.
• Water Park Apps: Many water parks are now offering apps that allow visitors to plan their visit, purchase tickets, and access information about the park.
• Eco-Friendly Initiatives: Many water parks are implementing eco-friendly initiatives such as using solar power, reducing water usage, and recycling.
• New Attractions: Water parks are constantly adding new attractions to keep visitors engaged and interested. Some recent additions include wave pools, lazy rivers, and water coasters.
• Themed Areas: Many water parks are creating themed areas to provide a more immersive experience for visitors. Some examples include pirate-themed areas, jungle-themed areas, and beach-themed areas.

This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Water Parks industry. It highlights the primary inputs that Water Parks professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Equipment

First Aid Stations: Designated areas equipped with medical supplies and personnel to address any health emergencies that may arise.

Lazy Rivers: Slow-moving water channels that allow guests to float leisurely, enhancing relaxation and enjoyment within the park.

Lifeguard Chairs: Elevated platforms that provide lifeguards with a clear view of the water, crucial for monitoring guest safety and responding to emergencies.

Restroom Facilities: Clean and accessible restrooms that are essential for guest comfort and satisfaction during their visit.

Safety Equipment: Includes life jackets and rescue tubes that are vital for ensuring guest safety during water activities and emergencies.

Shade Structures: Canopies and umbrellas that provide guests with relief from the sun, improving comfort and encouraging longer stays.

Ticketing Systems: Automated systems for processing admissions, crucial for managing guest flow and enhancing the entry experience.

Water Filtration Systems: Essential systems that purify and circulate water in pools and attractions, ensuring cleanliness and safety for all visitors.

Water Slides: Large structures designed for thrilling rides, allowing guests to slide down at high speeds, providing excitement and entertainment.

Wave Pools: Artificial pools that generate waves, simulating ocean conditions, offering guests a unique swimming experience and enjoyment.

Material

Cleaning Supplies: Essential products used for maintaining cleanliness throughout the park, ensuring a pleasant environment for guests.

Concession Supplies: Food and beverage items needed for on-site dining options, providing guests with refreshments and enhancing their overall experience.

Pool Chemicals: Chemicals such as chlorine and pH balancers used to maintain water quality and safety, preventing the spread of waterborne illnesses.

Souvenir Merchandise: Branded items such as t-shirts and mugs that enhance guest experience and provide additional revenue streams.

Service

Event Planning Services: Services that assist in organizing special events and group bookings, crucial for maximizing park usage and revenue.

Maintenance Services: Regular upkeep services that ensure all attractions and facilities are in good working order, enhancing guest satisfaction and safety.

Marketing Services: Promotional services that help attract visitors to the park, essential for maintaining high attendance and revenue.

Security Services: Professional security personnel that ensure the safety of guests and staff, maintaining a secure environment throughout the park.

Training Programs: Programs designed to train staff in safety protocols and customer service, ensuring a high standard of operation and guest interaction.

Transportation Services: Shuttle or tram services that facilitate easy movement within the park, enhancing guest convenience and accessibility.

Explore a detailed compilation of the unique products and services offered by the Water Parks industry. This section provides precise examples of how each item is utilized, showcasing the diverse capabilities and contributions of the Water Parks to its clients and markets. This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Water Parks industry. It highlights the primary inputs that Water Parks professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Service

Cabana Rentals: Private cabanas are available for rent, providing a shaded and comfortable space for families and groups. These rentals often include amenities such as lounge chairs and food service, enhancing the overall park experience.

Food and Beverage Concessions: A variety of food and beverage options are available throughout the park, catering to different tastes and preferences. Visitors can enjoy snacks, meals, and refreshing drinks, making their day at the park more enjoyable.

Group Packages: Special packages are available for groups, including discounts and reserved seating. These packages are ideal for birthday parties, family reunions, or corporate events, enhancing the experience for larger parties.

Lazy River Experience: Guests can float along a gently flowing lazy river, which is designed for relaxation and leisure. This attraction allows visitors to unwind while enjoying the scenery, making it a favorite for those looking to escape the heat.

Locker Rentals: Lockers are offered for rent to secure personal belongings while guests enjoy the attractions. This service provides peace of mind, allowing visitors to fully immerse themselves in the park experience without worrying about their valuables.

Souvenir Shops: Shops within the park offer a range of souvenirs, including clothing, toys, and memorabilia. These items serve as mementos for visitors, allowing them to remember their fun day at the water park.

Special Events and Promotions: Water parks often host special events, such as themed nights or holiday celebrations, which attract visitors looking for unique experiences. These events provide entertainment and create memorable moments for guests.

Swim Lessons: Some water parks offer swim lessons for children and adults, providing a safe environment to learn essential swimming skills. This service is beneficial for families looking to enhance their water safety knowledge.

Water Slide Access: Visitors can purchase access to a variety of thrilling water slides, which are designed to provide an exhilarating experience. These attractions often feature twists, turns, and drops, ensuring a fun-filled day for families and friends.

Wave Pool Access: The wave pool offers a unique swimming experience where guests can enjoy simulated ocean waves. This attraction is popular among families, as it provides a safe environment for children to play and adults to relax.

A thorough examination of the Water Parks industry’s external dynamics, focusing on the political, economic, social, technological, legal, and environmental factors that shape its operations and strategic direction.

Political Factors

Economic Factors

Social Factors

Technological Factors

Legal Factors

Economical Factors

An in-depth look at the Water Parks industry's value chain, highlighting its role, key activities, and efficiency strategies, along with its unique value drivers and competitive strengths.

Value Chain Position

Category: Service Provider
Value Stage: Final
Description: Water parks operate as service providers in the recreational sector, focusing on delivering entertainment and leisure experiences through various water-based attractions and amenities. They engage in providing a safe and enjoyable environment for visitors, ensuring high-quality service and customer satisfaction.

Upstream Industries

Downstream Industries

Primary Activities

Inbound Logistics: Inbound logistics involve the procurement of supplies necessary for park operations, including safety equipment, maintenance tools, and food supplies. Efficient inventory management systems are crucial for ensuring that all necessary items are available when needed, while quality control measures ensure that all supplies meet safety and health standards.

Operations: Core operations include managing water attractions, ensuring safety protocols are followed, and maintaining cleanliness throughout the park. Staff training is essential for delivering high-quality service, and regular inspections are conducted to uphold safety standards and operational efficiency.

Marketing & Sales: Marketing strategies often include promotional campaigns, partnerships with local hotels, and social media engagement to attract visitors. Customer relationship management focuses on creating loyalty programs and gathering feedback to enhance the visitor experience and drive repeat visits.

Support Activities

Infrastructure: Management systems in water parks include operational software for scheduling, ticketing, and customer relationship management. Organizational structures typically involve various departments such as operations, marketing, and customer service, each playing a critical role in park management.

Human Resource Management: Workforce requirements include trained lifeguards, maintenance staff, and customer service representatives. Training programs focus on safety protocols, customer service excellence, and operational procedures to ensure a skilled workforce capable of delivering high-quality experiences.

Technology Development: Key technologies used in water parks include advanced water filtration systems, safety monitoring equipment, and digital ticketing solutions. Innovation practices involve adopting new technologies to enhance visitor experiences and improve operational efficiency, such as mobile apps for guest services.

Procurement: Sourcing strategies involve establishing relationships with suppliers of safety equipment, food and beverage products, and maintenance services. Supplier relationship management is crucial for ensuring timely delivery of quality inputs, while purchasing practices often emphasize cost-effectiveness and sustainability.

Value Chain Efficiency

Process Efficiency: Operational effectiveness is measured through visitor satisfaction scores and safety incident rates. Common efficiency measures include tracking wait times for attractions and optimizing staffing levels to enhance guest experiences during peak times.

Integration Efficiency: Coordination methods involve regular communication between departments to ensure alignment on operational goals and visitor needs. Communication systems often include digital platforms for real-time updates on park operations and guest feedback.

Resource Utilization: Resource management practices focus on optimizing water usage and energy consumption through sustainable practices. Optimization approaches may involve implementing energy-efficient systems and recycling programs to minimize waste and enhance sustainability.

Value Chain Summary

Key Value Drivers: Primary sources of value creation include high-quality attractions, exceptional customer service, and a safe environment. Critical success factors involve maintaining safety standards and adapting to visitor preferences for attractions and amenities.

Competitive Position: Sources of competitive advantage include unique attractions, strategic partnerships with local businesses, and strong brand recognition. Industry positioning is influenced by location, marketing efforts, and the overall visitor experience, impacting market dynamics.

Challenges & Opportunities: Current industry challenges include seasonal fluctuations in visitor numbers, competition from other entertainment options, and maintaining safety standards. Future trends may involve increased demand for eco-friendly practices and innovative attractions, presenting opportunities for parks to differentiate themselves and attract a broader audience.

A focused SWOT analysis that examines the strengths, weaknesses, opportunities, and threats facing the Water Parks industry within the US market. This section provides insights into current conditions, strategic interactions, and future growth potential.

Strengths

Industry Infrastructure and Resources: The industry benefits from a robust infrastructure that includes well-designed facilities, extensive water attractions, and safety features. This strong infrastructure supports efficient operations and enhances visitor experiences, with many parks continually investing in upgrades to maintain competitiveness.

Technological Capabilities: Advancements in water filtration, ride technology, and safety systems provide significant advantages. The industry exhibits a moderate level of innovation, with parks adopting new technologies to enhance guest experiences and operational efficiency, ensuring they remain appealing to visitors.

Market Position: The industry holds a strong position within the broader recreational sector, attracting millions of visitors annually. Brand recognition and loyalty contribute to its competitive strength, although it faces ongoing pressure from alternative entertainment options.

Financial Health: Financial performance across the industry is generally strong, with many parks reporting healthy profit margins and stable revenue growth. The financial health is supported by consistent demand for recreational activities, although seasonal fluctuations can impact profitability.

Supply Chain Advantages: The industry enjoys robust supply chain networks that facilitate efficient procurement of equipment, maintenance services, and food supplies. Strong relationships with suppliers enhance operational efficiency, allowing parks to offer diverse attractions and amenities.

Workforce Expertise: The labor force in this industry is skilled and knowledgeable, with many employees trained in safety protocols, customer service, and ride operations. This expertise contributes to high safety standards and operational efficiency, although ongoing training is essential to keep pace with industry advancements.

Weaknesses

Structural Inefficiencies: Some parks face structural inefficiencies due to outdated attractions or inadequate facility layouts, leading to increased operational costs. These inefficiencies can hinder competitiveness, particularly when compared to more modernized facilities.

Cost Structures: The industry grapples with rising costs associated with maintenance, staffing, and compliance with safety regulations. These cost pressures can squeeze profit margins, necessitating careful management of pricing strategies and operational efficiencies.

Technology Gaps: While some parks are technologically advanced, others lag in adopting new safety and operational technologies. This gap can result in lower productivity and higher operational costs, impacting overall competitiveness in the market.

Resource Limitations: The industry is vulnerable to fluctuations in water availability and environmental regulations, which can disrupt operations and impact visitor experiences. These resource limitations can hinder growth and operational efficiency.

Regulatory Compliance Issues: Navigating the complex landscape of safety and environmental regulations poses challenges for many parks. Compliance costs can be significant, and failure to meet regulatory standards can lead to penalties and reputational damage.

Market Access Barriers: Entering new markets can be challenging due to established competition and regulatory hurdles. Parks may face difficulties in gaining permits or meeting local regulatory requirements, limiting growth opportunities.

Opportunities

Market Growth Potential: There is significant potential for market growth driven by increasing consumer demand for family-friendly recreational activities. The trend towards experiential entertainment presents opportunities for parks to expand their offerings and capture new market segments.

Emerging Technologies: Advancements in ride technology, water conservation systems, and digital ticketing offer opportunities for enhancing visitor experiences and operational efficiency. These technologies can lead to increased guest satisfaction and reduced operational costs.

Economic Trends: Favorable economic conditions, including rising disposable incomes and increased leisure spending, support growth in the water parks market. As consumers prioritize experiences, demand for water-based attractions is expected to rise.

Regulatory Changes: Potential regulatory changes aimed at promoting safety and environmental sustainability could benefit the industry. Parks that adapt to these changes by enhancing safety measures may gain a competitive edge.

Consumer Behavior Shifts: Shifts in consumer preferences towards unique and immersive experiences create opportunities for growth. Parks that align their offerings with these trends can attract a broader customer base and enhance brand loyalty.

Threats

Competitive Pressures: Intense competition from both domestic and international parks poses a significant threat to market share. Parks must continuously innovate and differentiate their attractions to maintain a competitive edge in a crowded marketplace.

Economic Uncertainties: Economic fluctuations, including inflation and changes in consumer spending habits, can impact demand for water park visits. Parks must remain agile to adapt to these uncertainties and mitigate potential impacts on attendance.

Regulatory Challenges: The potential for stricter regulations regarding safety and environmental practices can pose challenges for the industry. Parks must invest in compliance measures to avoid penalties and ensure guest safety.

Technological Disruption: Emerging technologies in alternative entertainment options could disrupt the market for water parks. Parks need to monitor these trends closely and innovate to stay relevant.

Environmental Concerns: Increasing scrutiny on water usage and sustainability practices poses challenges for the industry. Parks must adopt sustainable practices to meet consumer expectations and regulatory requirements.

SWOT Summary

Strategic Position: The industry currently enjoys a strong market position, bolstered by robust consumer demand for recreational activities. However, challenges such as rising costs and competitive pressures necessitate strategic innovation and adaptation to maintain growth. The future trajectory appears promising, with opportunities for expansion into new markets and attractions, provided that parks can navigate the complexities of regulatory compliance and resource management.

Key Interactions

Growth Potential: The growth prospects for the industry are robust, driven by increasing consumer demand for family-friendly recreational activities. Key growth drivers include the rising popularity of experiential entertainment, advancements in ride technologies, and favorable economic conditions. Market expansion opportunities exist in both domestic and international markets, particularly as consumers seek out unique experiences. However, challenges such as resource limitations and regulatory compliance must be addressed to fully realize this potential. The timeline for growth realization is projected over the next five to ten years, contingent on successful adaptation to market trends and consumer preferences.

Risk Assessment: The overall risk level for the industry is moderate, with key risk factors including economic uncertainties, competitive pressures, and supply chain vulnerabilities. Industry players must be vigilant in monitoring external threats, such as changes in consumer behavior and regulatory landscapes. Effective risk management strategies, including diversification of suppliers and investment in technology, can mitigate potential impacts. Long-term risk management approaches should focus on sustainability and adaptability to changing market conditions. The timeline for risk evolution is ongoing, necessitating proactive measures to safeguard against emerging threats.

Strategic Recommendations

An exploration of how geographic and site-specific factors impact the operations of the Water Parks industry in the US, focusing on location, topography, climate, vegetation, zoning, infrastructure, and cultural context.

Location: Water parks thrive in regions with warm climates and high tourist traffic, such as Florida and California, where the weather encourages year-round operations. Proximity to urban areas enhances accessibility for local visitors, while being near major highways facilitates tourist access. Areas with a high population density provide a steady stream of customers, especially during summer months, making location a critical factor for operational success.

Topography: The ideal sites for water parks are typically flat and spacious, allowing for the construction of various attractions such as slides, pools, and lazy rivers. Regions with minimal elevation changes are preferred to facilitate drainage and water management systems. However, parks located in hilly areas may face challenges in accessibility and require additional infrastructure to ensure visitor safety and comfort.

Climate: Warm and sunny climates are essential for water parks, as they directly influence visitor attendance and operational hours. Seasonal variations, particularly in northern states, can lead to shorter operational seasons, necessitating the need for climate control measures in certain attractions. Parks in colder regions may also need to invest in heating systems for pools or consider indoor water park designs to extend their operational periods.

Vegetation: Natural vegetation can enhance the aesthetic appeal of water parks, providing shade and creating a pleasant environment for visitors. However, parks must manage landscaping to comply with local environmental regulations, particularly regarding water usage and pesticide application. Proper vegetation management is crucial to prevent pests and maintain a clean, safe environment for guests, while also ensuring that landscaping does not obstruct views or access to attractions.

Zoning and Land Use: Water parks require specific zoning classifications that allow for recreational use, often necessitating special permits for construction and operation. Local land use regulations may dictate the size and type of attractions, as well as parking requirements and noise ordinances. Compliance with safety regulations, including lifeguard staffing and emergency access, is also critical in the zoning process, impacting operational planning and facility design.

Infrastructure: Water parks depend on robust infrastructure, including reliable water supply systems for attractions and adequate drainage systems to manage water runoff. Transportation infrastructure is vital for visitor access, with ample parking facilities necessary to accommodate peak attendance. Utility needs include high-capacity electrical systems for lighting and water filtration, alongside communication systems for operational management and guest services.

Cultural and Historical: Water parks often reflect local cultural themes and historical contexts, which can influence attraction design and marketing strategies. Community acceptance is generally high, particularly in tourist-heavy areas, as these parks contribute to local economies. However, historical concerns regarding environmental impact and land use may arise, necessitating community engagement and transparent operational practices to foster positive relationships with local residents.

A detailed overview of the Water Parks industry’s market dynamics, competitive landscape, and operational conditions, highlighting the unique factors influencing its day-to-day activities.

Market Overview

Market Size: Large

Description: Recreational facilities designed for water-based attractions, featuring a variety of amenities such as water slides, wave pools, and lazy rivers, providing entertainment and relaxation for visitors.

Market Stage: Growth. The industry is experiencing growth due to increasing consumer interest in outdoor recreational activities and family-friendly entertainment options, with many parks expanding their attractions and services.

Geographic Distribution: Regional. Water parks are often located in areas with warm climates and high tourist traffic, commonly found in states like Florida and California, where they attract both local visitors and tourists.

Characteristics

Market Structure

Market Concentration: Fragmented. The market consists of numerous independent parks and a few larger chains, leading to a competitive landscape where individual parks differentiate themselves through unique attractions and services.

Segments

Distribution Channels

Success Factors

Demand Analysis

Demand Drivers

Competitive Landscape

Entry Barriers

Business Models

Operating Environment