NAICS Code 711510-47 - Celebrity Appearances/Endorsements

Marketing Level - NAICS 8-Digit

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  • Job Title (where available)
  • Full Business & Mailing Address
  • Business Phone Number
  • Industry Codes (Primary and Secondary SIC & NAICS Codes)
  • Sales Volume
  • Employee Count
  • Website (where available)
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Looking for more companies? See NAICS 711510 - Independent Artists, Writers, and Performers - 12,618 companies, 37,508 emails.

NAICS Code 711510-47 Description (8-Digit)

The Celebrity Appearances/Endorsements industry involves the hiring of well-known individuals to promote a product, service, or event. This industry is a subdivision of the NAICS Code 711510, which covers Independent Artists, Writers, and Performers. Celebrity Appearances/Endorsements can be used for a variety of purposes, such as increasing brand awareness, improving sales, or creating a buzz around a new product launch. Companies in this industry work with celebrities from various fields, including sports, entertainment, and social media influencers.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 711510 page

Tools

Tools commonly used in the Celebrity Appearances/Endorsements industry for day-to-day tasks and operations.

  • Talent agencies
  • Public relations firms
  • Event management software
  • Social media monitoring tools
  • Influencer marketing platforms
  • Brand management software
  • Contract management software
  • Media monitoring tools
  • Analytics tools for measuring ROI
  • Video production equipment

Industry Examples of Celebrity Appearances/Endorsements

Common products and services typical of NAICS Code 711510-47, illustrating the main business activities and contributions to the market.

  • Celebrity endorsements for beauty products
  • Athlete appearances at sporting events
  • Social media influencer partnerships with fashion brands
  • Celebrity appearances at trade shows
  • Musician endorsements for musical instruments
  • Actor appearances at movie premieres
  • Celebrity endorsements for food and beverage brands
  • Influencer partnerships with travel companies
  • Celebrity appearances at charity events
  • Athlete endorsements for sports equipment

History

A concise historical narrative of NAICS Code 711510-47 covering global milestones and recent developments within the United States.

  • The "Celebrity Appearances/Endorsements" industry has been around for decades, with notable advancements in the 1920s when Hollywood stars began endorsing products. One of the earliest examples of celebrity endorsements was when silent film actress Mary Pickford endorsed Lux soap in 1915. In the 1950s, television became a popular medium for advertising, and celebrities such as Lucille Ball and Desi Arnaz began endorsing products on TV. In the 1980s, Michael Jordan's endorsement deal with Nike revolutionized the industry, and since then, celebrity endorsements have become a staple in advertising. In recent years, social media has become a popular platform for celebrity endorsements, with influencers and celebrities promoting products on their social media accounts. In the United States, the "Celebrity Appearances/Endorsements" industry has seen significant growth in recent years. According to a report by PQ Media, the industry grew by 4.5% in 2019, reaching a value of $15.6 billion. This growth can be attributed to the rise of social media and the increasing importance of influencer marketing. In 2020, the COVID-19 pandemic had a significant impact on the industry, with many events and appearances being canceled or postponed. However, the industry has adapted to the new normal, with virtual events and online endorsements becoming more prevalent. Overall, the "Celebrity Appearances/Endorsements" industry has a rich history and continues to evolve with the changing times.