NAICS Code 711510-12 - Motion Picture Representatives

Marketing Level - NAICS 8-Digit

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NAICS Code 711510-12 Description (8-Digit)

Motion Picture Representatives is a subdivision of the Independent Artists, Writers, and Performers industry. This industry involves individuals or companies that act as intermediaries between motion picture producers or distributors and theaters or other buyers of motion pictures. Motion Picture Representatives are responsible for promoting and selling films to theaters, negotiating contracts, and ensuring that films are shown in the appropriate venues. They may also be involved in marketing and advertising campaigns for films.

Hierarchy Navigation for NAICS Code 711510-12

Tools

Tools commonly used in the Motion Picture Representatives industry for day-to-day tasks and operations.

  • Film distribution software
  • Customer relationship management (CRM) software
  • Sales tracking software
  • Contract management software
  • Film screening equipment
  • Digital projectors
  • Film trailers and promotional materials
  • Social media marketing tools
  • Email marketing software
  • Video conferencing software

Industry Examples of Motion Picture Representatives

Common products and services typical of NAICS Code 711510-12, illustrating the main business activities and contributions to the market.

  • Film distribution
  • Film sales
  • Film promotion
  • Film marketing
  • Film screening
  • Film licensing
  • Film negotiations
  • Film advertising
  • Film distribution consulting
  • Film distribution management

Certifications, Compliance and Licenses for NAICS Code 711510-12 - Motion Picture Representatives

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Motion Picture Representative License: A license required by the state to represent motion picture artists. The license is issued by the state's department of labor or licensing.
  • Entertainment Work Permit: A permit required for minors under the age of 18 who work in the entertainment industry. The permit is issued by the state's labor department.
  • Talent Agency License: A license required by the state to operate a talent agency. The license is issued by the state's department of labor or licensing.
  • Screen Actors Guild-American Federation Of Television and Radio Artists (SAG-AFTRA) Membership: A membership required to represent actors and performers who are members of the SAG-AFTRA union.
  • National Association Of Talent Representatives (NATR) Membership: A membership required to represent talent in the entertainment industry.

History

A concise historical narrative of NAICS Code 711510-12 covering global milestones and recent developments within the United States.

  • The Motion Picture Representatives industry has a long and storied history, dating back to the early days of cinema. In the early 1900s, film studios began to emerge, and with them came the need for representatives to negotiate deals and contracts with theaters. As the industry grew, so did the role of the motion picture representative, who became responsible for everything from marketing and distribution to talent management and financing. In recent years, the rise of digital technology has transformed the industry, with representatives now playing a key role in the distribution of content across a wide range of platforms, from streaming services to social media. In the United States, the Motion Picture Representatives industry has undergone significant changes in recent decades. The rise of independent cinema in the 1990s led to a proliferation of small production companies, many of which relied on representatives to help them navigate the complex world of film financing and distribution. The advent of digital technology in the 2000s further disrupted the industry, with representatives now playing a key role in the distribution of content across a wide range of platforms, from streaming services to social media. Despite these challenges, the Motion Picture Representatives industry in the United States remains a vital part of the entertainment ecosystem, helping to bring new voices and perspectives to audiences around the world.

Future Outlook for Motion Picture Representatives

The anticipated future trajectory of the NAICS 711510-12 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Motion Picture Representatives industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing demand for movies and TV shows. The rise of streaming services has created more opportunities for content creators, which in turn has increased the demand for representation. Additionally, the industry is expected to benefit from the growth of the global entertainment industry, which is projected to reach $2.2 trillion by 2021. However, the industry may face challenges due to the COVID-19 pandemic, which has disrupted the entertainment industry as a whole. Despite this, the industry is expected to recover as the pandemic subsides and the demand for entertainment returns to pre-pandemic levels.

Industry Innovations for NAICS Code 711510-12

Recent groundbreaking advancements and milestones in the Motion Picture Representatives industry, reflecting notable innovations that have reshaped its landscape.

  • Virtual Film Festivals: Due to the COVID-19 pandemic, many film festivals have moved online, allowing for a wider audience to view the films and increasing exposure for independent filmmakers.
  • Increased Diversity In Casting: The industry has made strides in recent years to increase diversity in casting, with more opportunities for actors of color and those from underrepresented communities.
  • Rise Of Streaming Services: The growth of streaming services such as Netflix and Amazon has created more opportunities for content creators, which in turn has increased the demand for representation.
  • Use Of Virtual Reality In Film Production: Virtual reality technology is being used in film production to create more immersive experiences for viewers.
  • Increased Focus on Sustainability: The industry is becoming more environmentally conscious, with efforts to reduce waste and carbon emissions on film sets.

NAICS Code 711510-12 - Motion Picture Representatives

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