NAICS Code 711410-12 - Theatrical Make-Up

Marketing Level - NAICS 8-Digit

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NAICS CODE 711410-12
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NAICS Code 711410-12 Description (8-Digit)

The Theatrical Make-Up industry involves the application of make-up and prosthetics to performers in order to enhance their appearance and bring their characters to life on stage, film, or television. Theatrical make-up artists work closely with directors, costume designers, and actors to create a cohesive look for each production. They must have a deep understanding of color theory, facial anatomy, and lighting in order to create make-up designs that are both visually striking and functional for the performer.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 711410 page

Tools

Tools commonly used in the Theatrical Make-Up industry for day-to-day tasks and operations.

  • Spirit gum
  • Latex prosthetics
  • Airbrush
  • Makeup brushes
  • Powder puffs
  • Setting spray
  • Makeup sponges
  • Liquid latex
  • Fake blood
  • Hairpieces and wigs
  • Contact lenses
  • Makeup palettes
  • Highlighters and contouring products
  • Eyelash glue
  • Body paint
  • Makeup remover
  • Adhesive tape
  • Cotton swabs
  • Tweezers

Industry Examples of Theatrical Make-Up

Common products and services typical of NAICS Code 711410-12, illustrating the main business activities and contributions to the market.

  • Special effects make-up
  • Character make-up
  • Aging make-up
  • Fantasy make-up
  • Period make-up
  • Drag make-up
  • Prosthetic make-up
  • Body painting
  • Hair and wig styling
  • Beauty make-up for on-camera appearances

History

A concise historical narrative of NAICS Code 711410-12 covering global milestones and recent developments within the United States.

  • Theatrical make-up has been used for centuries to transform actors into their characters. In ancient Greece, actors used masks to convey emotions and characters. In the 15th century, actors in Italy began using greasepaint to create more realistic characters. Theatrical make-up continued to evolve, and in the 20th century, the use of prosthetics and special effects make-up became more prevalent. In the United States, the industry saw a significant boost in the 1980s with the rise of horror and science fiction films, which required intricate make-up designs. In recent years, the industry has continued to grow with the popularity of comic book adaptations and fantasy films, which require elaborate make-up designs to bring characters to life.