NAICS Code 711310-04 - Events-Special

Marketing Level - NAICS 8-Digit

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NAICS CODE 711310-04
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NAICS Code 711310-04 Description (8-Digit)

The Events-Special industry involves the planning, organization, and execution of unique and specialized events. These events can range from corporate conferences and trade shows to weddings and private parties. The industry requires a high level of creativity, attention to detail, and coordination to ensure that each event is executed flawlessly. Events-Special professionals work closely with clients to understand their vision and create a customized experience that meets their specific needs and preferences. This industry is constantly evolving and requires professionals to stay up-to-date with the latest trends and technologies to provide the best possible service to their clients.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 711310 page

Tools

Tools commonly used in the Events-Special industry for day-to-day tasks and operations.

  • Event planning software
  • Project management tools
  • Social media management tools
  • Audio and visual equipment
  • Lighting equipment
  • Decorations and props
  • Catering equipment
  • Transportation services
  • Ticketing and registration software
  • Photography and videography equipment

Industry Examples of Events-Special

Common products and services typical of NAICS Code 711310-04, illustrating the main business activities and contributions to the market.

  • Corporate conferences
  • Trade shows
  • Weddings
  • Private parties
  • Product launches
  • Fashion shows
  • Charity events
  • Music festivals
  • Art exhibitions
  • Sporting events

History

A concise historical narrative of NAICS Code 711310-04 covering global milestones and recent developments within the United States.

  • The "Events-Special" industry has a long and rich history worldwide. The earliest recorded special events date back to ancient civilizations, such as the Olympic Games in Greece in 776 BC. In the Middle Ages, festivals and fairs were popular events that brought people together for entertainment and commerce. The Renaissance period saw the emergence of grandiose events, such as royal weddings and coronations, which showcased the wealth and power of monarchs. In the 20th century, the industry experienced significant growth with the rise of music festivals, sports events, and trade shows. In the United States, the industry has been shaped by iconic events such as Woodstock, the Super Bowl, and Comic-Con. In recent years, the industry has faced challenges due to the COVID-19 pandemic, which has forced many events to be canceled or postponed.