NAICS Code 611699-26 - Personology

Marketing Level - NAICS 8-Digit

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NAICS CODE 611699-26
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NAICS Code 611699-26 Description (8-Digit)

Personology is a subdivision of the NAICS Code 611699 that involves the study of personality and behavior. It is a field that focuses on understanding human behavior, emotions, and thought processes. Personology is a multidisciplinary field that combines elements of psychology, sociology, and anthropology to provide a comprehensive understanding of human behavior. It is a field that is used in a variety of settings, including education, counseling, and business.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 611699 page

Tools

Tools commonly used in the Personology industry for day-to-day tasks and operations.

  • Personality tests
  • Behavioral assessments
  • Cognitive assessments
  • Psychometric tests
  • Interview techniques
  • Observation methods
  • Case studies
  • Focus groups
  • Surveys
  • Data analysis software

Industry Examples of Personology

Common products and services typical of NAICS Code 611699-26, illustrating the main business activities and contributions to the market.

  • Personality assessment
  • Behavioral analysis
  • Human resources consulting
  • Career counseling
  • Executive coaching
  • Organizational development
  • Market research
  • Consumer behavior analysis
  • Educational psychology
  • Clinical psychology

History

A concise historical narrative of NAICS Code 611699-26 covering global milestones and recent developments within the United States.

  • The industry of Personology, which is a sub-industry of NAICS Code 611699, has its roots in the early 20th century when the first personality tests were developed. One of the most notable advancements in the industry was the creation of the Myers-Briggs Type Indicator (MBTI) in the 1940s, which is still widely used today. In the 1960s, the field of humanistic psychology emerged, which focused on the individual's subjective experience and self-actualization. This led to the development of new personality theories and assessments, such as the California Psychological Inventory (CPI) and the 16 Personality Factors (16PF). In recent years, the industry has seen a rise in the use of technology, with the development of online personality tests and mobile applications. Additionally, there has been an increased focus on the practical applications of personality assessments in areas such as career counseling, team building, and leadership development. In the United States, the history of the Personology industry is closely tied to the development of psychology as a scientific discipline. The first psychology laboratory in the US was established in 1879, and by the early 20th century, personality tests were being developed and used in various settings. In the 1920s and 1930s, the field of personality psychology began to take shape, with the development of new theories and assessments. The 1940s saw the creation of the MBTI, which became one of the most widely used personality tests in the US. In the 1960s and 1970s, the field of humanistic psychology gained popularity, leading to the development of new personality theories and assessments. In recent years, the industry has seen a growing interest in the use of personality assessments in the workplace, with many companies using them for hiring, team building, and leadership development. The rise of technology has also had an impact on the industry, with the development of online personality tests and mobile applications.