NAICS Code 541921-21 - Photography

Marketing Level - NAICS 8-Digit

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NAICS CODE 541921-21
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NAICS Code 541921-21 Description (8-Digit)

The Photography industry involves capturing and producing high-quality images using various techniques and equipment. This industry is not limited to a specific type of photography, as it encompasses a wide range of subjects such as landscapes, portraits, fashion, food, and more. Photography is a creative and artistic field that requires technical skills, creativity, and an eye for detail. Photographers work in various settings, including studios, outdoor locations, and events, to produce images that meet their clients' needs and expectations.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541921 page

Tools

Tools commonly used in the Photography industry for day-to-day tasks and operations.

  • DSLR cameras
  • Lenses (e.g. wide-angle, telephoto, macro)
  • Tripods
  • Lighting equipment (e.g. strobes, softboxes, reflectors)
  • Backdrops
  • Memory cards
  • Editing software (e.g. Adobe Photoshop, Lightroom)
  • External hard drives
  • Batteries and chargers
  • Light meters

Industry Examples of Photography

Common products and services typical of NAICS Code 541921-21, illustrating the main business activities and contributions to the market.

  • Wedding photography
  • Fashion photography
  • Product photography
  • Landscape photography
  • Wildlife photography
  • Sports photography
  • Food photography
  • Travel photography
  • Event photography
  • Portrait photography

History

A concise historical narrative of NAICS Code 541921-21 covering global milestones and recent developments within the United States.

  • The photography industry has a long and fascinating history, dating back to the early 1800s when the first permanent photograph was taken by Joseph Nicéphore Niépce. Since then, the industry has seen many notable advancements, including the invention of the daguerreotype by Louis Daguerre in 1839, the introduction of roll film by George Eastman in 1885, and the development of the first digital camera by Steven Sasson in 1975. In recent years, the industry has been revolutionized by the rise of social media and the widespread use of smartphones with high-quality cameras. This has led to a surge in demand for photography services, particularly in the areas of social media marketing, e-commerce, and online content creation. In the United States, the photography industry has a rich history that spans over a century. In the early 1900s, photography was primarily used for portraiture and commercial purposes, such as advertising and journalism. However, with the advent of color film in the 1930s and the rise of photojournalism in the 1940s and 1950s, photography began to take on a more artistic and documentary role. In the 1960s and 1970s, photography became a popular medium for expressing social and political issues, with photographers such as Diane Arbus, Robert Frank, and Walker Evans gaining widespread recognition for their work. Today, the photography industry in the United States is thriving, with a wide range of services and applications, from wedding and portrait photography to commercial and editorial photography.