NAICS Code 541890-13 - Shopper's Information Service

Marketing Level - NAICS 8-Digit

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NAICS Code 541890-13 Description (8-Digit)

Shopper's Information Service is a subdivision of the Other Services Related to Advertising industry that provides information to consumers about products and services available in the market. This industry involves collecting and analyzing data on consumer behavior, preferences, and trends to help businesses make informed decisions about their marketing strategies. Shopper's Information Service companies offer a range of services such as market research, consumer surveys, and data analysis to help businesses understand their target audience and improve their sales.

Hierarchy Navigation for NAICS Code 541890-13

Tools

Tools commonly used in the Shopper's Information Service industry for day-to-day tasks and operations.

  • Consumer surveys
  • Data analysis software
  • Market research reports
  • Focus groups
  • Online surveys
  • Social media analytics tools
  • Customer feedback software
  • Sales tracking software
  • Competitor analysis tools
  • Demographic data analysis tools

Industry Examples of Shopper's Information Service

Common products and services typical of NAICS Code 541890-13, illustrating the main business activities and contributions to the market.

  • Consumer behavior analysis
  • Market research consulting
  • Retail analytics
  • Shopper insights
  • Consumer surveys
  • Customer feedback analysis
  • Sales tracking and analysis
  • Demographic data analysis
  • Competitor analysis
  • Social media analytics

Certifications, Compliance and Licenses for NAICS Code 541890-13 - Shopper's Information Service

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Certified Advertising Specialist: This certification is offered by the Promotional Products Association International (PPAI) and is designed for professionals in the advertising industry who specialize in promotional products. The certification requires passing an exam and completing continuing education courses. [Source]
  • Certified Digital Marketing Professional: This certification is offered by the Digital Marketing Institute and is designed for professionals in the digital marketing industry. The certification requires passing an exam and demonstrates expertise in digital marketing strategy, SEO, PPC, social media, email marketing, and analytics. [Source]
  • Certified Marketing Professional: This certification is offered by the American Marketing Association and is designed for professionals in the marketing industry. The certification requires passing an exam and demonstrates expertise in marketing strategy, research, analysis, and implementation. [Source]
  • Certified Professional In Supply Management: This certification is offered by the Institute for Supply Management and is designed for professionals in the supply chain management industry. The certification requires passing an exam and demonstrates expertise in procurement, sourcing, negotiation, and supplier management. [Source]
  • Certified Retail Sales Professional: This certification is offered by the National Retail Federation and is designed for professionals in the retail industry. The certification requires passing an exam and demonstrates expertise in customer service, sales techniques, product knowledge, and store operations. [Source]

History

A concise historical narrative of NAICS Code 541890-13 covering global milestones and recent developments within the United States.

  • The Shopper's Information Service industry has a long history dating back to the early 20th century when the first shopping guides were published. These guides provided consumers with information on where to find the best deals and bargains. In the 1950s, the industry saw a significant shift with the introduction of barcode scanning technology, which allowed for more accurate tracking of consumer behavior. The 1990s saw the rise of online shopping and the industry adapted by providing online shopping guides and price comparison websites. In recent years, the industry has continued to evolve with the introduction of mobile apps that provide real-time information on deals and discounts. In the United States, the Shopper's Information Service industry has seen significant growth in recent years. According to a report by Statista, the revenue of the industry in the US is expected to reach $1.3 billion by 2025. This growth can be attributed to the increasing popularity of online shopping and the rise of mobile apps that provide consumers with real-time information on deals and discounts. In addition, the industry has seen a shift towards personalized shopping experiences, with many companies offering customized recommendations based on consumer behavior and preferences.

Future Outlook for Shopper's Information Service

The anticipated future trajectory of the NAICS 541890-13 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The Shopper's Information Service industry in the USA is expected to grow in the coming years due to the increasing demand for personalized shopping experiences. With the rise of e-commerce, consumers are looking for more tailored and convenient shopping experiences, and companies in this industry are well-positioned to provide them. Additionally, the industry is expected to benefit from the increasing use of data analytics and artificial intelligence to provide more targeted and effective marketing strategies. However, the industry may face challenges from increasing privacy concerns and regulations around data usage. Overall, the future outlook for the Shopper's Information Service industry in the USA is positive, with opportunities for growth and innovation.

Industry Innovations for NAICS Code 541890-13

Recent groundbreaking advancements and milestones in the Shopper's Information Service industry, reflecting notable innovations that have reshaped its landscape.

  • Personalized Product Recommendations: Companies in the Shopper's Information Service industry are using data analytics and machine learning to provide personalized product recommendations to consumers, based on their browsing and purchase history. This helps to improve the shopping experience and increase customer loyalty.
  • Virtual Try-On Technology: Some companies are using augmented reality and virtual try-on technology to allow customers to see how products will look on them before making a purchase. This can help to reduce returns and improve customer satisfaction.
  • Social Media Marketing: With the increasing use of social media, companies in this industry are using platforms like Instagram and TikTok to reach new audiences and promote products. This can be an effective way to engage with younger consumers and build brand awareness.
  • Voice-Activated Shopping: As voice assistants like Amazon's Alexa become more popular, companies are exploring ways to enable voice-activated shopping. This could provide a more convenient and seamless shopping experience for consumers.
  • Sustainable Packaging: With growing concerns about the environmental impact of packaging, some companies in this industry are exploring more sustainable options, such as biodegradable materials or reusable containers. This can help to reduce waste and appeal to environmentally-conscious consumers.

NAICS Code 541890-13 - Shopper's Information Service

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